Arnold Schwarzenegger held his inaugural symposium of the USC Schwarzenegger Institute for State and Global Policy this afternoon. James Cameron was scheduled to attend but was a no-show – described as “on a creative roll” working on the script for the Avatar sequel – despite prior billing and decades working with Arnold on movies like The Terminator and True Lies. Universal Studios President/COO Ron Meyer joined the former Governor as well as Lionsgate Motion Picture Group co-chair Rob Friedman, Imagine Entertainment chairman Brian Grazer, and American Idol mentor/Interscope Records boss Jimmy Iovine on “The Power Of People and Innovation — Media/Hollywood Leader’s Perspectives” panel.
Piracy was the hot topic, with Meyer saying Hollywood has to take some responsibility in the downloading wars. “Audiences are not looking to steal it. We just have to give them more reason to buy it,” the Universal boss told the crowd. “We’re content providers. Innovation is a friend not a foe. But the important thing is we get paid for it. People are used to getting music for nothing, but the movies are different. We have to get smarter about it.””
Friedman said, “Piracy is a giant giant issue for us as an industry but we absolutely learned from what happened to the music industry. But our ice cream is melting a lot slower than the music industry’s,” to big laughs from the audience.
Echoing remarks made by WME’s Ari Emanuel earlier this year at the AllThingsD Conference, Iovine, urged the music and movie industry to “use our leverage to get Google and the others to play ball”.
Deadline's Dominic Patten - tip him here.


Cameron showed up for Arnold’s motorcycle ride to the now defunct Planet Hollywood in Costa Mesa years ago, where he adressed his “good little Orange County Republicans” from it’s roof. Isn’t that enough?
get google to play ball? that is analagous to saying webster’s dictionary or wikipedia should play ball. no one needs google to find torrents of music or films. hello it is the 21st century. google is already old media.
if good quality digital copies of films are easily available for a reasonable fee then people will buy stuff. but if film companies continue to refuse to offer stuff digitally except on itunes, then the industry is falling into the same trap as its sister industry, it was iovine who put itunes in biz and sold out his industry for 99 cents and the chance to hang out with steven jobs.
i was just overseas and bought a disc of thor that says it comes with a digital copy. the dvdrom requests you enter a password that comes with a disc and takes you to the itunes store. for f@&ks sake. it takes less time to rip the damn thing. it is as flawed a program as ultraviolet.
studios really need to do more focused research. and make it anonymous so the people will tell the truth. and do it in fresno or south dakota–not on the westside or pasadena.
Not seeing how entering a password to get a digital copy from iTunes is that onerous. And it’s not like ripping the movie would be easier or less time consuming.
And you can’t argue people will buy digital copes for “a reasonable fee” and then criticize 99 cent music downloads. 99 cents is the “reasonable fee” in most people’s minds, especially when the alternative is free (via torrent).
Since Google equates “theft to free speech”, let us all meet in the parking lot of the Google Headquarters, and let us all exercise our rights to free speech. Hmmmm. Do I want a Mercedes Benz or a Jaguar? I like their definition of free speech.
If Cameron is on a creative roll, just stay out of the way. He’s probably the most important individual in the industry. I’m glad he’s not wasting his time with symposiums.
Cameron on a Creative Roll=Watching Ferngully and Dances with Wolves to squeeze out the last ideas he didn’t use last time.
And the Studios are just complete morons when it comes to how they deliver films. If they streamed these films with the best technology possible, added in a FEW well paid for commercials, it would severely cut into the “illegal” downloading. If I could watch a film direct from the studios, in good quality, with some unobtrusive commercial breaks before and midway, I wouldn’t go through the hassle of streaming them out of Russia.
Hwood is so far behind the times it is laughable.