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Uh-oh. In its fourth airing on Thursday, Katie Couric’s new syndicated talk show dropped 26% in households to a 1.7/5 in the metered markets and 38% to a 0.8/5 in the key Women 25-54 demographic. In households, Katie still finished first among the freshman daytime talk shows but by a smaller margin. In W25-54, it was edged by Steve Harvey (0.9/6 in W 25-54, 1.3/4 in HH), which finished as No.1 for the first time since the launch of Katie.
In four days, Katie has shed 39% in households and 50% in W 25-54 from its big premiere numbers. What is more alarming is that the show has fallen below the time period average last season (2.3/7 HH, 1.4/8 in W25-54), when a large number of stations carried General Hospital. In comparison, Steve Harvey is up from a 1.0/3 HH and 0.5/3 W 25-54 rating in the time period last year. Steve Harvey also has shown consistency, posting a 1.5/4 in HH for its series premiere last week and again this Monday, 1.4/4 on Tuesday and Wednesday and a 1.3/4 on Thursday, ranking No. 2 behind Katie among the newcomers. But his strength has really been in the women demos, posting a 0.9 W 25-54 rating three time this week and a 1.0 on Wednesday. Steve Harvey also has helped a its lead-out, Ellen, which is posting significant year-to-year gains.
Related: ‘Katie’ Ties Highest-Rated Daytime Talker Debut In 10 Years
Ellen (2.7/7 HH, 1.7/10 W25-54) once again finished tied for the top spot in HH on Thursday, this time with with Live With Kelly & Michael (2.7/10, 1.6/11) and Dr. Phil (2.7, 1.1/7), which is recovering from a soft start of the season. In W 25-54, Ellen was a solo No. 1 by a wide margin. Dr. Oz posted a 2.0/5 and a 0.9/6.
The other two members of the freshman talk show class, Jeff Probst (0.9/3 HH, 0.5/3 W 25-54) and Ricki Lake (0.8/2, 0.5/3) have been stable in their first week but trailing the new and returning competition with the exception of sophomore Anderson Live! (1.2/4, 0.5/3), which tied them in the demo on Thursday.
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I wonder if they’ve invited Sarah Palin to be a guest yet? She could ask Couric if she can see failure from her penthouse.
i don’t know, do you really think Sarah has actually read a book so she can answer Katie’s “gotcha” question?!
Steve Harvey has a lot of fans, I thought he would be top of the new chat shows. I just enjoy his show.
Yep, ABC was so smart in canceling its soaps. All of the replacement shows, the Chew, the Revolution, and Katie have done so much better than All My Children or One Life to Live. (end sarcasm)
Seriously, ABC screwed up.
Totally agree. With the cancellation of All My Children and One Life to Live, ABC ” threw out baby with the bath water.” They may have saved on production costs by going from soaps to talk shows but I’m sure that the sponsors are not happy that they’ve lost so many viewers. By canceling the two popular soaps, the ABC executives’ showed greed and arrogance. The also showed a lack of appreciation of the large and loyal soap audience and actors that were with ABC for years and helped to build ABC’s brand. ABC should develop a soap integrating and refreshing All My Children and One Life to Live story lines similar to General Hospital’s approach. This would bring back more viewers and get new ones.
Fact is Steve Harvey is a better show. He’s a great talent. And it looks like people have taken the time to actually produce a show, rather than a sit down interview. Also nice to see a bunch of different topics every show.
Sounds like I need to be watching Steve Harvey— since the only thing I watch on ABC these days is General Hospital and Castle.
Never was a fan of Katie’s. All that sugar sweet was never ever her. Just like she and the network miscalculated her appeal on the Evening news. Another network does it again; thinking that women want to watch her.
Katie is only viable in the early morning she’s still the same perky personality and that’s the only time of day people want to watch her. She should have gone to the CBS Morning Show instead of the evening news but that was all the fault of Moonves. Her daytime talk show will be cancelled in May and she’ll be back on the Today Show with Lauer in September they will give her a huge deal and a giant welcome back premiere week. Or she’ll take over the CBS Morning Show for an even larger deal. Sorry Katie you have a niche that works for you and nothing else will ever work for you.
Lets be honest. Couric’s best fit is MSNBC.
Why sugar coat it. NOBODY likes her.
Tried to watch Couric’s show but could not take but a few minutes. Her nervousness was apparent and it made me nervous too. ‘Katie’ is not a good fit for Katie.
Well if you start off with Jessica Simpson and have her talk about losing weight – do you really think females should be interested that? Jessica is an uneducated bumpkin who became a celebrity because she had nice tits – who now makes $30 million a year on her clothing line and weight watchers contract – who the hell cares how she loses weight.
That interview was so low brow that I was one and done. Will never watch her show again.
It shocks me nobody is mentioning the COST of Katie. Many articles have said her show costs twice as much as a soap opera does, yearly. Now I thought the reason for canceling soaps was because they’re expensive? Given how much Katie’s show is costing ABC, shouldn’t the ratings be through the roof?
These soaps are getting decent ratings with NO mainstream promo. If they were actually promoted who knows what would happen. And I’m not anti-talk show either, but I don’t think the gamble will pay off with Katie in particular.
Katie’s show is the same old same old and recycled garbage. Nothing new. She isn’t even funny. At least Steve Harvey and Ellen are funny and good for a laugh. Katie is overly cheerful and phoney. According to this she dropped below what GH was a year ago and they wanted to cancel GH, mabye ABC/D should cut their loses with Katie. Her show is going to tank. Had ABC/D been smart they would have kept AMC, OLTL and GH and given her Oprah’s old time slot then loyal soap fans would have remained loyal to ABC and kept Katie tuned in.
When one life to live was cancelled I started to watch the Drs. at 2:00, now I watch the Drs. and tape GH. Its great I can still watch GH at 3:00 and fast forward the commercials.
There are way too many talk shows. They are all trying desperately to grab all the same guests, and increasingly, people couldn’t care less about celebrities and their views on anything.
Obviously you are way off base if Ellen and Live with Kelly & Michael are the top talk shows out right now.
I am not sure why ABC would hire Katie. She already proved to be a failure on CBS. She has never been a good tv personality. To bad ABC canned OLTL. Wishful thinking would be that they would bring it back.
Well, now do you hear us? ABC/Disney gets the rights back to AMC soon, so the reasonable thing to do would put AMC back into production and give the soap fans what we want. Then when they get the rights back to OLTL back, do the same thing. You want your ratings, we want both our soaps (AMC & OLTL) BACK ASAP!!!
Katie will continue to drop, ABC should have kept One Life to Live.
Katie is done! That show is going to continue to tank and it couldn’t happen to two nicer people than to Zuckerwad and Couric!
I DVR’ed Katie’s first couple of shows (Mon/Wed/Thur) to sample how things are going. Something’s not quite right, but I can’t put my finger on it. Is she trying to create another ‘Oprah’ type show, or should she should be trying to create more of an Ellen variety-show vibe? I don’t know, but each show this past week seemed to drag on a bit. Ellen’s hour flys by, but Katie’s seems to drag on. I did like the opening segment of the first show with Matt Lauer – but twin beds? Come on Katie – no guts, no glory kiddo. A cool idea, but you’ve got to push the envelope.
I’m not in the core demo, so I’ve never been good at gauging what the audience wants in the afternoon. But, misery isn’t something I look for on an afternoon show – the Jessica Simpson and Heidi Klum interviews were painful to watch. Depressing.
I agree with your comment on Zucker – his legacy at NBC is going to be hard to forget and hard for NBC to escape. I assume if Katie’s show fails, he’ll find another job in his continual gravity-defying career.
As for Katie, too soon to write her off – she has charm and charisma, and I’ve grown to really like her, but perhaps she’s not quite right for an afternoon show [?] She can’t go back to CBS now, no going back there, even for the morning shift – burned bridges. It’s over. Going back to NBC is an option, but what more could she do there? I think she’s going to stay with ABC now, one way or another. Maybe ‘The View’ will be looking for a Barbara W fill-in from time-to-time? But one way or another Katie’s future is at ABC now.
While I have no ax to grind personally against Katie, in what universe do you actually expect her to recover, when every review that I’ve seen is lukewarm at best? Word-of-mouth still means something, so I suspect that things won’t get demonstrably better
I won’t watch Katie, bit I would watch AMC if they brought it back. The only thing I watch on ABC is General Hospital. Since ABC has specifically said that my demographic is irrelevant to them, ABC is irrelevant to me.
These pseudo journalists are finally getting their due… Anderson Cooper is going down in flames as well. You can’t insult more than half the American people and their values and expect them to tune in. To hell with both of them.
Ah, Chris, from your mouth to God’s ear! You have just succinctly summarized what I have long been saying as to why the notion of shows such as “Katie” replacing soap operas makes little sense. Many people, based on numerous articles proclaiming the “death” of the soap opera genre, erroneously presume in their reasoning that all talk shows are cheaper to produce and have higher ratings than any soap opera, which is, in short, untrue.
Certainly, ‘powerhouse’ shows such as “Judge Judy”, which are so widely syndicated and viewed that they can garner 10+ million viewers per day, may make a higher profit margin than soap operas, as well as most other talk shows–but such high-profit daytime shows are today the exception, not the rule.
When shows such as “Katie” cost twice as much as a soap opera such as “One Life to Live,” which reportedly came in under budget and had consistently higher ratings than Katie has managed to attract in her first week alone, it begs the question: in what world does it make sense to cancel venerable soap operas with loyal, multi-generational viewership for talk shows with higher production costs and lower ratings?
It did not take long for Katie to fall below a 2.0! What makes things even worse for Katie, the fact is she’s struggling in the key demos. Based on overnight Ratings, A lot more younger people are watching GH than Katie.
Never got Katie….never ever….who did she screw to stay on top? As for the talk show, I saw clips and she comes off as a suburban mom doing celebrity interviews.
Personal I find Katie Couric as coming off as condescending. I rather watch paint dry, then Katie. ABC bad choices, makes viewers switch channels. I’ve been watching alot of TBS, after GH.
I was hoping Katie’s show would be like Oprah’s when it comes to interviewing celebrities and having serious topic discussions. I’m not sure if it will be that or not. I’m not sure anyone can replicate Oprah’s show.
Confused about most of the these negative reactions to Katie’s show. I haven’t ever been a big Katie fan, but frankly have looked forward to watching her show since it aired. Say what you want about Katie, but she’s very intelligent. Would I want to live her? I don’t know. She does come across as intense and forceful, something that many people, including some women don’t want to see in women. Ellen’s show is okay, better when the guests are interesting, and it can be funny, but it’s a lot of fluff, and now that she has made those two little girls such a huge focus it seems she’s going off the rails. Katie’s show is refreshing in that she has a more serious, intelligent approach and maybe not all, but so far some quality guests. Frankly, it is like a mix between the traditional old Barbara Walters interview with some Oprah elements. Unlike Ellen and Oprah, I don’t get from Katie the closet narcissist thing “Watch me do lots of nice stuff, and I’ll try to act humble, but at the end of the day you’ll know I’m an incredible person”. I wish Katie the best, mainly because I would like her show to stay on the air so I can watch it. Serious topics with quality interviews that go a bit deeper that what we’ve grown accustom makes TV interesting.
Katie bores me to tears, thank you! The only talk show i like and watch is Ellen. I am one of the many now disenfranchised soap fans who used to love and watch All My Children and One Life To Live, and i watched those two shows for the 40-plus years they were on. ABC has failed to convert me to their new afternoon lineup, and i have boycotted them (except for General Hospital, their one remaining soap that i still love) until they return to their senses and put AMC and OLTL back in their rightful spots!