NBC Broke Even On Olympics, Exec Says

COMMENTS (8)

• So why are they bidding so much if they know it won’t turn a profit??

  Comment by Joe — Thursday September 6, 2012 @ 12:39pm PDT  Reply to this post

  • Joe: NBC brass are idiots. Just look at how they run that network into the ground. It’s only natural for them to bid on things that lose money. That’s what they do to get promoted!

    Comment by Todd — Thursday September 6, 2012 @ 3:49pm PDT  Reply to this post

• Apparently this is the newway to go about making money . Step 1 . Throw as much cash as you can at a product , sporting event or problem . Step 2 . Figure out if by the time it’s all over haw to make money . Step 3 . If still not happy with the end total – parent company will compensate by fucking over Peter to pay Paul . Step 5 . File ….. Oh wait step 4 , fire 50,000 people in each division . Step 6 . Payout .

  Comment by Mike hunt — Thursday September 6, 2012 @ 1:39pm PDT  Reply to this post

• Break even or not, it is an incredible platform for NBC to promote other properties, such as the fall line up.

  Comment by Scott — Thursday September 6, 2012 @ 1:47pm PDT  Reply to this post

• There was a time when the Olympics were very, very special. They happen so often and regularly now that they’re just not. All the exciting graphics and the re-playing of the Olympic theme over and over again isn’t going to change the prosaic qualities that such frequent and regular broadcasts of the games have developed. The I.O.C. is way too corporate and presenting tape as live mitigates the “real time” factor that was traditionally part of their exciting and special appeal. Plus Zucker overpaid out of insecurity. Regarding Zucker the same holds true (insecurity) in reference to the Leno/Conan debacle of trying to keep both comedians happy. His original niche was his best niche so he’s probably in the right place now.

  Comment by Bentley — Thursday September 6, 2012 @ 2:48pm PDT  Reply to this post

• GE makes money selling other services to the countries that host the games, that is why they pay so much to keep the Olympics.

  Comment by Eddie — Thursday September 6, 2012 @ 4:09pm PDT  Reply to this post

  • GE no longer owns the majority of NBC. That would be Comcast

    Comment by Bill P — Friday September 7, 2012 @ 9:38am PDT  Reply to this post

• They bid so much because if Disney get’s it and airs it on ESPN then NBC knows they’d never get the Olympics again.

  Comment by Dustin — Thursday September 6, 2012 @ 4:42pm PDT  Reply to this post