
On the heels of a strong start of its first fall edition, NBC‘s reality series The Voice has been renewed for a fourth and fifth cycle. The fourth-season pickup for next spring is a formality as The Voice was already on the NBC midseason schedule presented to advertisers in May, and the network recently set a celebrity coaching team for it. But the early pickup of a fifth season to air in fall 2013 represents a vote of confidence for the unscripted series and indicates that the network is sticking with the current setup of two Voice cycles a season.
As recently announced, Christina Aguilera and Cee Lo Green will take Season 4 off, with Usher and Shakira taking their spots alongside original coaches Adam Levine and Blake Shelton. “With the addition of Usher and Shakira as rotating coaches to join Christina, , Adam and Blake in the next cycle, we know that this incredibly addictive program will remain even more relevant as we move forward through this exciting season,” NBC chairman Bob Greenblatt said. “My hat is off to John de Mol, Mark Burnett, and everyone who produces this classy and highly entertaining show for us.” In its first fall installment, The Voice is averaging a 4.5 rating through its first two Mondays in adults 18-49 and a 4.3 on its opening two Tuesdays. The Voice hails from Burnett’s One Three, Talpa Media USA and Warner Horizon Television. The series is created by de Mol, who executive produces with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.
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The two cycles a year decision seemed stupid at first, but mixing up the coaches I think will help keep the show fresh each season. They’ll still need to figure out a few more things to keep the show interesting, but season 3′s off to good start.
Hooray for NBC! I tried watching that dreck but that is just not my thing. They build up a sad, sick profile of the next singer wannabe(most of them cannot sing well enough to be on tv). Then they come out and sing for the judges who have their backs turned away from them. Someone spins around and picks them for their singing team competition. I watched about 40 minutes of that before I was bored to death with the ridiculousness of it. It’s cheap, emotional manipulation of weak minded tv viewers. But hey if they can manipulate people, young viewers in particular, into watching that bs, then good for them. They need hit shows and this one brings in a big audience of 18-20 year olds.