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A lot of Netflix customers still feel burned by its decision last year to split its streaming and DVD rental services, raising the price for the combination by 60%, according to a survey by GfK. Some 51% of the 1,051 people between ages 13-54 that the firm surveyed in June said that they’d be willing to dump Netflix in favor of a similar streaming service from their pay TV company. That’s up from 45% who said they’s switch in a similar survey last year. “Netflix clearly has built a model worth emulating — but it will have to fight harder to sustain brand loyalty and its position as market leader,” says GfK Media SVP David Tice. Netflix subscribers depend on the service: The average user spends about 8 hours a week watching shows. GfK figures it at about 5.1 TV shows and 3.4 movies each week. (It measures the average TV show at 30 minutes and the typical movie at 1.5 hours.)
Half Of Netflix Subscribers Would Switch To A Pay TV Streaming Service: Study
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Guarantee you a Pay TV service would end up being twice as expensive as the monthly Netflix fee. Or ad supported in some fashion like Hulu. Or you’d have to purchase it in a bundle package with other channels to keep the cost down.
I’ll stick with Netflix.
I’m still with Netflix ONLY because its the only other option. The second another company comes up with an alternative, I’m out!
I’d switch to a pay streaming service that could give me the full netflix library for the same cost. Of the 300 titles in my queue, only about 30 are streaming, the rest are dvd only. Frustrating!
But I have this strong hunch there’s a good reason why. I’m getting a price break in return for the inconvenience. So I’ll watch the entire run of The Sopranos through the auspices of the US Postal Service, as crazy as that may be. The price is right in these recessionary times.
Streampix?
I look forward to this. I can’t wait for all the anti-Netflix crybabies to finally understand what “the grass isn’t always greener” truly means.
Would love to know the real reason why Deadline hates Netflix so much.
If you’re paying in the $50-100 range for digital cable + HBO + Showtime + DVR and occasionally using RedBox or Blockbuster kiosks and feel Netflix is unnecessary, that’s your prerogative. I prefer Netflix for a small fraction of the cost.
There actually is an alternative to Netflix that is not ad-supported. I canceled Netflix when they mishandled their price increase and signed up with Amazon Prime. For $79/year, there’s a ton of streaming content; plus, you get free shipping on a lot of Amazon products. Just this week, Amazon announced another deal to bring more content to their service.
I have Amazon Prime just for the free shipping, I looked at the streaming service and they just don’t have the selection Netflix has or the ease of use. Plus studios are never going to release to streaming the DVD titles at the same time the DVD is released. I was surprised to see the Marvel titles Thor, Iron Man, Iron Man 2, and Captain America on streaming at Netflix. But The Avengers has to be at least a year away from streaming while it will be released in just a couple of weeks on DVD.
Yeah you can’t beat netflix for bredth of content. Whether its a premium cable show, recent Hollywood release, old Bogart flick or History channel doc, I want just one service where I can get everything I can think of, for low cost and no ads. Right now, only Netflx can do all that.
If there’s one improvement I’d like, it’s to get stuff on streaming faster but I know the holdup there is the content producers, and neither amazon nor netflix can force their cooperation.
Netflix’s handling of their price increase was a PR bungle and they should have managed that better. But their PR ineptitude doesn’t mean they’re a bad deal compared with what else is out there. PR and pricing are two entirely separate things, except that PR might imapct your perception of value, but that perception isnt necessarily accurate. Value compared with what?
For those looking for an alternative buy an Amazon Prime membership, you get free shipping on all Amazon orders and access to Amazon instant video which is now available on most smart tvs and xbox and ps 3 as well as the new box by Vizio that also includes Google TV. It will one day overtake Netflix but as of now it’s a viable alternative but more of an in addition to really and if you buy 2-3 products from Amazon a year, it’s a no brainer.
If you have 100 movies in queue and 98 of them have wait statuses for weeks, exactly how good is the service again? Don’t talk about streaming. The streaming content is so old, the actors today even look older than they were when they filmed the movie or show. Can’t email them, that would be inconvenient to their service reps. Can’t contact them via any web site comment link. Doesn’t exist. Maybe I’m missing something beyond not getting any movies. OH!!! I know what it is, not getting any service. Here’s one thing and only one thing they are good at…..debiting your next monthly payment.
Right, Liam Neeson looked so much older when The Grey came out back in theaters in…January. There’s some old-looking footage in the Bob Marley documentary that hit DVD a month ago, but that’s cause…well, I think you know. Danny Trejo’s looking pretty much his age in Bad-Ass that hit theaters in April. Then there’s TV…Once Upon a Time, Revenge, Scandal, Breaking Bad, Mad Men.
And that’s just a sample. Wanna try that “It’s all old” line again? Besides, while a fair amount of content is old, it’s largely stuff I’d love to see.