
When NBC in May announced its new Thursday lineup consisting of softly rated returning comedies and Rock Center With Brian Williams, it felt like the network was writing off the night for the fall. Well, that certainly seems to be the case judging by the lineup’s launch last night, following strong showings for NBC on Monday and Tuesday.
The first Saturday Night Live Election special (1.6/5 in adults 18-49) failed to jump-start the night, down 69% from the comparable special four years ago when Saturday Night Live was riding the Sarah Palin wave. SNL had a big election story to play off last night, the secret Mitt Romney tape, but it may have been hurt from lack of publicity. Still, the SNL special did better than its lead-out, the second-season premiere of Up All Night, which pretty much sealed its fate with an underwhelming 1.3/4 in 18-49, down 46% from last year’s series premiere, to finish fourth in the time slot. With that number, it doesn’t look likely that the comedy will go beyond its partial 13-episode renewal.
There was not much enthusiasm for the final season of The Office (2.1/6). It opened down 48% from last season’s premiere, which revealed Michael Scott’s successor, to an all-time low for a season opener of the veteran comedy. Office was also down from its May season finale, by 9%. At 9:30 PM, Parks And Recreation (1.7/5) also posted its lowest-rated premiere ever. Compared with last fall, it was down 19%. And at 10 PM, one of the the biggest headscratchers on NBC’s schedule, Rock Center, mustered a 1.1/3, down 21% from last week with no original competition in the hour. NBC (1.5/4, 4.0 million) finished third for the night behind Fox (3.1/9, 8.6 million) and CBS (1.8/5, 7.4 million), which aired repeats.
Fox, the only other network airing its fall Thursday lineup last night, saw The X Factor (3.4/11) go up 10% from last Thursday, completing the week-to-week gains for all four singing competition editions this week of both X Factor and The Voice. Its lead-out, Glee (2.9/6), moved in the opposite direction, down 6% in 18-49 and even in total viewers. ABC’s Wipeout finale (1.4/4) lived up to its title, down 39% from its Summer 2011 closer, and will likely drop further in the finals because of NFL pre-emptions.
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Maybe NBC should try ‘lights-out’ on Thursdays, they might actually get better numbers.
Love Parks & Rec, still watch The Office, enjoy SNL, but had NO IDEA these shows were already premiering.
Where’s the marketing?
The Office was unbearable last night, just dreadful. They destroyed anything that was ever likable about the characters. Even Kevin has morphed into a imbecile, in past seasons he never acted so dumb. From must watch TV to hoping there is a fire in the warehouse!! Awful TV!
Agreed. Here’s a tip — animal cruelty = not funny. Most of the characters seem to be breaking new ground for unlikability.
I liked the turtle joke.
Anyone else think that new employee with Glasses on The Office looks a lot like Oliver from the final season of the Brady Bunch? #jumpingShark
Bighollywood.com is better
Could one of the reasons the ratings for the SNL special were so low was that comcast didn’t list it on their schedule all day yesterday? All the guide read was TO BE ANNOUNCED. I also saw little or no promos from NBC either. This show was completely under the radar.
Agreed. The marketing for the night was absolutely terrible, especially compared to everything out there for the new shows. Also, no New Normal ads during the Office (Go On, Men With Kids, Animal Practice all had something). Not a good sign.
I hate to say this, but I feel like the ratings are quite a bit off from the truth. I’m a college student and everyone I know was talking about the return of NBC comedies yesterday. SNL was awesome!
I think Up All Night has never found its groove. It would really benefit if the writers of 30 Rock could help the writers figure out how to write for superb actors. It’s painfully unfunny.
Also, I wish Parks & Rec would shift to Tuesdays after Go On with Community taking its place at 9:30. The New Normal belongs on Friday (if on the air at all).
We had a premiere party off-campus at a friend’s house and the only thing we skipped was The Office.
Agree… Up All Night was atrocious. What happened? I loved it last year. So unfunny last night.
Since so one’s watching NBC shows to begin with (except football) their promos aren’t reaching the audience. They’d be wiser to use other marketing venues on cable and elsewhere. NO ONE knew their Thursday line up was happening!
NBC is slowly rebuilding. They’ve got plenty to crow about already this season. May not mean much to you, but I’m sure it means a lot to them, personally. No one should expect them to turn it all around immediately, however. And who cares if “NO ONE” knew their line up was happening. Someone obviously did…
I think the fact – besides lack of promotion for these shows – is that they have a staggard premiere season. Must See TV was ALL the shows on the SAME night. I had only seen promos for Parks and was clueless to Up All Night being back on. Then I kept wondering if 30 Rock was back last night too and it wasn’t. It was again, poor planning/scheduling on NBC’s part.
They should have lead at 8pm with Parks & Rec or Up All Night instead of another dreaded SNL special. I know Parks & Rec isn’t a ratings monster but last night’s episode was terrific and didn’t deserve to be sandwiched between more SNL skits or that awful Rock Center. Geez Ted Koppel came off as a total milquetoast incompetent trying to wring a gripping story out of Ann Coulter and Bill Maher. Maybe they should have Carson Daly repeat NBC’s schedule on The Voice then more people might know what’s on when.
Or, call me nuts, these dismal ratings are the bitter fruit from several lackluster seasons of THE OFFICE, UP ALL NIGHT and PARKS & REC.
If you watch NFL football (and ratings say a lot of us do) you were bombarded with promos for these shows. My guess is that many viewers simply voted with their remotes.
“If you watch NFL football (and ratings say a lot of us do)…”
Exactly. And a lot of people watched NFL Football last night. It probably won the night in 18-49.
ESPN had College Football on as well.
That combination took a big chunk out of the network’s audience.
I think duelingdragon is right. The NFL is going to put a severe dent into Thursday night viewing patterns going forward. Especially when it comes to overnight ratings that haven’t factored in DVR views.
Who needs promo’s, NBS Thursday night lineup have been a staple in my household since Cheers. They need to stop monkeying around with schedule and the characters. And for godsakes add a laugh track for the dimwitted reality crowd.