Richard Battista‘s a familiar name in the pay TV world from his work as president of Fox National Cable Networks. And he showed he could handle struggling businesses when he helped to clean up the mess at Gemstar-TV Guide after the video technology company’s founder, Henry Yuen, was discovered to have cooked the books. Battista guided the $2.3B sale of Gemstar in 2008 to Macrovision, now known as Rovi. Now Battista has a new challenge at LodgeNet Interactive, the company that’s best known for providing pay TV services to hotels and institutions such as hospitals and health care facilities. It’s been in the dog house since April when it disclosed weaker than expected earnings and withdrew its guidance for the year. Longtime CEO Scott Petersen resigned in June.

“Rich brings a vast amount of experience in managing, rebuilding and developing large-scale businesses across various media platforms,” board chairman Doug Bradbury says. Battista says that LodgeNet’s “extensive platform, commitment to the hospitality market and strong leadership position provide a solid foundation from which to capitalize on its opportunities as well as confront challenges.” LodgeNet shares are down 82.8% so far in 2012 and are up slightly today in mid-day trading.