Discovery Communications’ TLC network is in discussions to pick up the celebrity genealogy show Who Do You Think You Are?, Bloomberg reported this evening citing people familiar with the discussions. NBC canceled the show, which traced celebrity family trees, earlier this year which resulted in the website associated with the show, Ancestry.com, losing a third of its market value. WDYTYA producers are also said to be in talks with other networks. Revival of the show would likely boost prospects for the sale of Ancestry.com, which has been talking to potential buyers. Shares in Ancestry.com rose less than 1% to $31.42 at market closing but rose as much as 3.7% in after-hours trading. Discovery rose 1.6% to $59.44. Who Do You Think You Are? was adapted from a British show and traced the ancestry of celebrities such as Sarah Jessica Parker, Gwyneth Paltrow and Spike Lee, using Ancestry.com’s genealogical data.

Related: ‘Who Do You Think You Are’ Cancellation Uproots Ancestry.com

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