NBC really punched the ball into the end zone last night. The network’s Sunday Night Football broadcast of the Denver Broncos-Pittsburgh Steelers game in the first weekend of the NFL‘s regular season garnered the best overnight rating — 18.0 — for any regular-season NFL game on any network in 14 years. (The record-holder is the December 15, 1997 game between Denver and the San Francisco 49ers, which earned a 19.3 rating.) Last night’s Broncos’ victory and 18.0/29 rating in metered-market households also scored NBC its best primetime regular season rating ever. The game, which featured Peyton Manning’s debut with the Broncos, beat the 17.7 rating of the September 9, 2010 telecast of the Minnesota Vikings vs. New Orleans Saints. Last night’s game was also up from the first game last year on NBC between the Dallas Cowboys and New York Jets, which landed a 16.9/27. Fast-affilate ratings are not time-zone adjusted, so expect Sunday’s numbers to change later in the day. As it is, with an audience of 20.1 million, NBC won the night in viewers and the adults 18-49 demo.
The only other original heavy hitters on TV last night were CBS’ 60 Minutes, which had an interview with the Navy SEAL who killed Osama bin Laden and wrote the No Easy Day memoir, and Big Brother. The network’s primetime Sunday lineup was pushed back 34 minutes on the East Coast due to the U.S. Open women’s tennis final so numbers will need to be adjusted.As it stands right now, 60 Minutes got a 2.1/6 while Big Brother got a 2.1/5. The reality show was up 11% from last week, last week’s 60 Minutes was a repeat. CBS ran repeats of The Good Wife (0.7/2) and The Mentalist (0.6/2) later in the night. Otherwise it was all Once Upon A Time encores on ABC and a night of animated repeats on Fox after the network’s own NFL coverage.
(Photo: Getty Images)
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Another bet down the drain.
HAHA, 1. Its always awesome to see a non-cowboys game on top 2. its awesome to see a game not spoken over by joe buck and troy aikman on top(also has to do with #1) 3. its awesome that jerry jones is probably fuming that “no ones talkin about my cowboys!”
By any stretch, Simms on CBS is the worst, least competant, and most useless football “announcer”. He doesn’t announce: he merely post-libs with useless Simms gabs.
Ah, but you are, aren’t you? Jerry thanks you.
I don’t believe it was more viewed than the Patriots going for 16-0 against the Giants in the regular season finale in 2007. That had over 36 million, but was on multiple networks:
http://en.wikipedia.org/wiki/2007_New_England_Patriots%E2%80%93New_York_Giants_game
You can’t get facts from Wikipedia bud.
After all, that’s like getting any facts from Fox News!
best overnight rating — 18.0 — for any REGULAR-SEASON NFL game on any network in 14 years.
Football is the only way NBC will get any ratings considering all the other garbage they telecast. The Voice and Sunday Night Football is the only reason to have NBC on anytime.
@NM Wayne – Did you just reference “the Voice” as a reason to have NBC? Wow. Are you a teenage girl?
Actually that was exactly what I was referring to. The only audience they can ever hope to achieve other than Sunda Night Football are the teenage girls who watch The Voice and the degenerates that watch the other mindless trash.
Actually, The Voice, Sunday Night Football, and the upcoming show Revolution are the only reasons to switch on NBC….
OK, so that’s SNF, The Voice and Revolution. I think we can safely throw in 30 Rock and Community. Oh and Matthew Perry’s new comedy had some good buzz after they previewed it last month.
C’mon, haters. NBC’s looking like number one!
No, you are mistaken. Sunday Night Football is the only reason to watch NBC. The rest of the network is a dead zone.
How could you fo”The New Normal”? NBC is patronizing the ordinary American family, as NBC sees it. NBC= Nothing But Crap!
The Olympics with all its ratings records broke even at best, while Sunday Night Football loses money.
And, correct me if I am wrong…where are the ratings bumps for NBC from either of these?
Maybe, NBC can cut the costs for Sunday Night Football and other lost leaders like they just did with Jay Leno. I think not… as the NFL and the Olympics don’t whore themselves out like Leno does and will continue to do just to remain on NBC (television)…for in Leno’s case there are no alternatives vying for his persona and product. I doubt he could get a show on OWN.
In truth, who wants NBC to succeed? It would be so difficult to find as much fodder for humor anywhere else.
What, you don’t think “The New Normal” will be the greatest smash sitcom hit ever?
Gay couple + kid + cartoon conservative harpy = laff riot.
This sounds great, I can’t wait to wathch it!
Let’s just be honest here, people tuned in to see if Peyton Manning’s head would fall off his newly repaired neck.
Amen
Don’t give TV execs any ideas for new TV “shows” like – “Decapitation Island”.
Remember the “old days” when a statement like that might be considered an absurdity beyond possibility…
A few more years and we’ll have snuff TV – we already have morality snuff TV.
I almost fell out of my chair laughing…Good humor!
No surprise the ratings were high. There was no real competition from the other networks. When shows premiere at the end of the month, that is when the ratings will be interesting.
Wrong!! There was competition, and I watched the San Francisco Giants beat (again!!!) the overpaid, over-rated and hapless millioniare Dodgers on MLB.
I watched baseball too. Totally forgot the NFL was on.
Great to see Manning make such a great comeback. For NBC, well…football is all there is on that lousy channel.
It sure was great watching him. However, I think most viewers were wanted to see if he’d leave the field on a cart.
Hey Keith- that’s why you have to read the article too, not just the headline. It’s the highest rated *regular season* game in 14. Superbowls are of course higher rated.
George-
Not to be rude, but that’s why you should read my comment too, not just what you want to think is there. REGULAR SEASON FINALE. Pats were 15 and 0 going in, trying to be 16-0 for the first time in history. I don’t mean the Super Bowl that the Giants won, I mean the Regular Season game the Pats did.
Take two…
those are regular season games….
Keith was inferring total viewership. The fact that the Giants/Patriots game was on 3 major channels meant that not one had a ‘higher rating’ even though more people tuned in. Point being that looking at a specific network rating as equating to most viewed game is misleading.
I think there may be a programming message here. Stay away from the NEWS ! Your extremist bias and being part of the Obama election team have hurt your viewership. Stick with sports movies and regular shows.
Here here-dont forget Dateline: To Catch a Predator!
That’s exactly why I don’t watch Faux. There news division is so hateful of the American public, I can’t put any money into Rupert’s pocket. I refuse to read the Wall Street Journal also.
…wow…to think Peyton Manning can bring out that kind of viewer-ship…at this stage of his career…hope he stays healthy…it would be fun to see both brothers playing in the Super Bowl…
Regards,
RJ O’Guillory
Author-
Webster Groves-The Life of an Insane Family
Thats all they have, but like Idol on Fox, thats pretty much all they need! The problem is, Fox can show AI on 3 or 4 nights-NBC can only get the NFL for one!
Honey Boo Boo or the Democratic National Liars Convention half time show weren’t on, otherwise Manning and the Broncos would have been third. Does anyone really watch NBC? All season long they advertise the shows on their own network and every one of them are pure smut!
Too bad for some of us who have Dish. They no longer carry NBC! We miss Peyton here in Indy.
And we here in Colorado thank you for him. Tim who?
Sports is absolutely the only worthwhile watch on NBC. NBC is so sickenly liberal in programming, it makes me absolutely SICK!
Amen!
I have DISH and watched the game. What’re you talkin’ ’bout Jojo?
Time out: didn’t Monday Night Football pull in 30+ ratings and 40+ shares regularly in the 70s and 80s when there were only 3 channels to choose from? How could the sentence, “(t)he record-holder is the December 15, 1997 game between Denver and the San Francisco 49ers, which earned a 19.3 rating” possibly be true? Please help fix my memory if I’m mistaken.
Don’t get used to it NBC…it’s only because of football, the rest of your shows will tank, as usual.
Trust me it had nothing to do with NBC. People just wanted to see that game!
Somebody at NBC sports is in love with Mike Tomlin. They constantly used the nasal cam to watch him stare at the field. Almost between EVERY play.
They broadcast the same lousy coverage at the Olympics. Much of the camera work was analogous to someone holding a photo against your nose, for that up close & personal touch, it’s really annoying & after a very short while I change channels.
“NBC is so sickenly liberal in programming, it makes me absolutely SICK!”
Yeah, STARS EARNS STRIPES is really liberal. Right.
. . . and they used the occasion to push the LGBT agenda down the public’s throat. At least 3 slick promos their sitcom “The New Normal” were shoved into my house. Is NBC controlled by LGBT forces? All their station breaks and commercial voice-overs sound as if they are.
Man, everyone always shits all over NBC, but it’s one of my favorite networks. Between Fallon, SNL, and the Thursday night comedies – I’m still a fan. Also hoping Revolution is great.
If NBC is your favorite network one can only assume you are watching on a 19″ black and white television with rabbit ears which can only receive NBC, ABC and CBS?
In this case only…your comment might make sense.
I have no problem with NBC. Though none of their shows are standouts, at least some are bearable to watch. Fox Entertainment and News is simply garbage. A bunch of southern rednecks trying to show how smart they are. About the same as Honey boo boo!
People act like Peyton was ready for the retirement home. I knew he’d be great, he’s a team unto himself and could probably go anywhere and make the team great. Look at the Colts and the decade streak HE gave them, without him they were the Cleveland Pwned’s