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“And visions of billion-dollar grosses danced in their heads…”. That’s what I always think of when I hear that tentpole 2D movies are undergoing the conversion to 3D. That means higher ticket prices and a bit of jet fuel that helped propel to billion-dollar worldwide grosses the recent films The Avengers, Avatar, Alice In Wonderland, Pirates Of The Caribbean: On Stranger Tides and Harry Potter And The Deathly Hallows Part 2. Now, Guillermo del Toro‘s Pacific Rim is having its ride pimped with a 3D conversion, which certainly better positions it for a ride to the stratosphere.
The film will be released both in 2D and 3D, and the release date stays at July 12, 2013. Pacific Rim, which stars Charlie Hunnam and Idris Elba and a lotta big robots, came out of Comic-Con with a vibe that it was going to be a big summer 2013 contender in any dimension. Let’s hope this will be as pleasing to moviegoers as it will be to the film’s sponsors at Warner Bros and Legendary.
I expect The Hobbit to crack that billion-dollar stratosphere later this year, helped by higher 3D ticket prices. The only recent film to do it in 2D was Chris Nolan’s Bat-finale, The Dark Knight Rises. That film just eked over the billion mark but would have put up better worldwide numbers in 3D. Does that make 3D like performance-enhancing drugs in sports? Does it warrant an asterisk like Roger Maris got when he passed Babe Ruth’s single-season home run mark because season schedules had been increased to 162 games as opposed to the 154 played when Ruth was cracking homers?
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I was actually thinking it looked like a desperate ploy not to be the next Battleship.
This is total studio bullshit as usual. Del Toro has stated that he did not want this movie to be in 3D! 3D is the biggest scam going. I go out of my way to see movies in 2D. Problem is that I also love seeing movies in IMAX, which this will probably end up being released in that format. And it will only be in IMAX 3D, meaning that for me to see it in 2D as Del Toro intended I have to miss seeing it in IMAX. Again, total bullshit. When will this 3D fad end?!
Someone give Shaun a cigar!!!
I totally agree!!
3D is so unsettling & ruins the movie experience to put on these annoying stupid glasses
Hate hate 3D, though love IMAX
It means we’re forced into it
Maris never passed the Babe until after his 155th game so no asterisk should ever have been needed. Two completely separate and different records. Ruth the old era and Maris the new era.
Pacific Rim might end up losing money. It was extremely expensive. They want it to be Transformers but it could end up being a mid level hit similar to Prometheus or worst case it’s anoher Green Lantern where they break even but no sequel.
With the exception of Avatar and Alice, all the billion dollar films are part of established franchises. Nobody outside the geek fraternity knows anything about Pacific Rim. And if the 3d conversion turns out shoddy, it could well deter people from seeing it. In short, it’s highly unlikely PR will be joining the club.
Say what you will about 3D but certain movies are better in 3D, such as Avatar and Prometheus, the problem is we don’t have enough people talented enough making the movies for people to see the benefits of 3D. The 3D conversion of Titanic also showed 3D can be used to bring new life to a classic film. Avatar is the only film to break $2 billion and there’s a reason for it, it was unlike anything people expereienced before, not just because it was in 3D.
Yes, but Avatar was designed and shot in 3D. Pacific Rim will have a conversion process that will just make some scenes look like 3D through a View Master. I would bet the only cool part of the 3D in Pacific Rim will be the opening credits because they will be created specifically for a 3D experience. The rest of the movie will be crap that you will have to wear glass unnecessarily for.
Titanic’s 3D conversion showed that if done right a 3D conversion of a 2D film shot over a decade ago can look like it was shot in 3D. So just because it is a conversion doesn’t mean it will be bad if it is done right.
The non-North American marketplace eats up 3D regardless of the quality of the movie. Pacific Rim is probably a stinker like Wrath of the Titans and Legendary can only hope to recoup on the 3D non-North American box office. This will be next summer’s Battleship or john Carter and look for WB to distance themselves from the movie and say they are only minority investors and had no involvement in the development and production.
I was in the Hall H presentation and was fortunate enough to have seen all the footage. Del Toro’s got a huge hit on his hands. Maybe not Avatar or Avengers big, but world wide grosses ought to approach the B mark. Can’t wait!
the non-north american audience doesn’t care about 3-D anymore than we americans do. the difference is, in many cases they don’t have a CHOICE. over here, we get to pick 2-D or 3-D, but in europe usually only the 3-D version is available. if the audiences had a choice, i’m quite sure we’d see 3-D numbers drop
Prometheus was NOT better in 3D. I’m very glad I got to see it in 2D as well. It allowed for a better experience and a more breathtaking look at the environments and lighting. Gosh, the 3D was really jarring.
it will be not bad if he earns billion but the main thing that the film would turn out good. Del Toro is genius, let’s absolute truth.
I love how the talk is of “a billion dollars”… Umm y’all realize Del Toro has never even had a movie hit 100 Million domestic right? and even when combined with international, he’s never broken 200. Much as geeks and Hollywood peeps might like him — and he is talented. He ain’t exactly a name people line up to see. And there’s no awareness of Pacific Rim.
Personally, I would LOVE to see an original idea not based on a toy, game, sequel… whatever do a billion. But let’s be a little realistic here.
Not with that title. Pacific Rim sounds like a made for TV love story. Or a porno. And don’t get me started on 3D – enough already.
3d is the future,get over it already. Problem is it shouldn’t come at a higher ticket price and if it does it should be a more reasonable fee,with people required to either buy a pair of glasses if they don’t already have a pair.$10 for a cheap pair and up to $100-200 for designer pairs, that’s the way to make $ off 3d in theaters and at home when passive 3d becomes standard, Samsung only holdout at home, but that will all change by 2015 when 4k TVs become affordable and videophiles can stop arguing about the resolution drop on passive displas. Most theatres quietly upgraded their projectors to 4k this summer, and 3d has never been brighter.
What has del Toro done that makes him SUCH a luminary in the film industry? Not to say he is not talented, yet the question remains.
His mainstream start was with Blade 2. Then Hellboy, which did okay numbers. Then the highly-praised Pan’s Labyrinth; yet still no real breakthrough. Then Hellboy 2. His name’s out there, but he’s not Cameron or Spielberg.
Yes, we’re all aware of his excellent work in Mexican-Spanish productions before he had mainstream success.
But to think that your film WILL NOT BE IN 3-D in a market-place that is predicated on higher-ticket premiums OR because it’s a licensed franchise (i.e., The Hunger Games and The Dark Knight Rises) is almost hubris at this point. Sure, go tell the geeks what they wanna hear. 3-D is the future of cinema as much as color was: this film surely had a clause written into its production that at any time Warners could post-convert to 3-D and I doubt it wasn’t planned all along with Guillermo being well-aware of this fact. After all, this was shot digitally which makes the post-conversion process slightly (or sometimes immensely) quicker. That fact almost assured that Pacific Rim was going to be converted to 3-D.
Besides, doing a film with giant Robots and Mutants sounds like the perfect recipe for 3-D if there ever was one whilst simultaneously assuming an “original” idea such as said one would be a safe bet to dump $150-$200m into without the possibility of higher-ticket premiums.
What has del Toro done that makes him SUCH a luminary in the film industry? Not to say he is not talented, yet the question remains.
His mainstream success/start was with Blade 2. Then Hellboy, which did okay numbers. Then the highly-praised (or overly-praised, if you like) Pan’s Labyrinth; yet still no real breakthrough. Then Hellboy 2. Yes, Hellboy 2 from 2008. His name’s out there, but he’s not Cameron or Spielberg: in other words, he’s not a “bankable” name quite yet.
Yes, we’re all aware of his excellent work in Mexican-Spanish productions before he had mainstream success.
But to think that your film WILL NOT BE IN 3-D in a market-place that is predicated on higher-ticket premiums (Avengers) AND/OR because it’s a licensed franchise (i.e., The Hunger Games and The Dark Knight Rises) is almost hubris at this point. Sure, go tell the geeks what they wanna hear. 3-D is the future of cinema as much as color was: this film surely had a clause written into its production that at any time Warners could post-convert to 3-D and I doubt it wasn’t planned all along with Guillermo being well-aware of this fact. After all, this was shot digitally which makes the post-conversion process slightly (or sometimes immensely) quicker. That fact almost assured that Pacific Rim was going to be converted to 3-D.
Besides, doing a film with giant Robots and Monsters sounds like the perfect recipe for 3-D if there ever was one – whilst simultaneously assuming an “original” idea such as said one would be a safe bet to dump $150-$200m into without the possibility of higher-ticket premiums is almost absurd.
And while it’s being discussed, Industrial Light & Magic is doing the CGI for this film – which means this is going to be a prestige piece for their portfolio. That may mean nothing to the lay-person, but it means something to the technology and industry of filmmaking and there’s no way ILM wants to watch its work go unnoticed ala last summer’s “Battleship.” And to be frank, del Toro lucked out getting ILM to do his film – granted, they probably feel the same way.
‘Nuff said: there are too many people and groups involved in this to make one think that trying to draw in as large an audience AND get the most money out of it should hinge on ONE individual: Guillermo del Toro. If this were made without ILM, Legendary, the prominemt release date and a limited (under $120m) budget, then surely Mr. del Toro would have more right to be upset. But to sum up my comments with regard to my first comment, if Guillermo does not realize this was likely, then he’s foolish or too full of hubris – neither or which seems to be the case: best bet is he has been touting his preferred 2-D visualization way before Warners *forced* the 3-D conversion knowing full-well it was inevitable – and his preference is duly noted to those who care.
Can’t we just talk about how flippin’ HOT Idris Elba is!?