The joint venture of Sony, Discovery and IMAX is creating 3net Studios to produce native 3D content available for its own 24/7 3D television network, as well as for partners worldwide via its growing library of native 3D content. Select projects will be completed in what the company calls “TotalD” — native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats — to provide content for all current and future platforms. “From television, mobile, computer and tablet companies, to broadcast channels and digital content providers, the global demand for a high-quality, native 3D programming pipeline has quickly become one of the most vital elements within the 3D ecosystem,” said Tom Cosgrove, president and CEO of 3net and 3net Studios. The studio’s distribution arm will offer original, native 3D and 4K longform and shortform content, with new projects to be announced in the coming weeks.