Nellie Andreeva

Just like it did with Hurricane Irene last year, satcaster DirecTV has launched a dedicated channel for 24/7 information on Hurricane Sandy, which is projected to hit the East Coast this evening. The service began broadcasting at 9 AM ET this morning on viewer channels 325 and 349.

TV Editor Nellie Andreeva - tip her here.

Get Deadline news and alerts sent to your inbox.