ICM Partners and Screenz, a joint venture between Keshet Broadcasting which is Israel’s leading broadcaster and The Box, an international content and advertising company, today announced a partnership. It’s supposed to “drive innovations in second screen and interactive entertainment experiences.”

Keyvan Peymani, Head of Digital Strategy at ICM Partners, said in a statement: “Over the last two years, second screen and interactive entertainment experiences have revolutionized the way audiences watch content and engage with each other, and our partnership is poised to drive the innovations that will shape our industry and benefit our clients.”

Eldar Rapaport, Screenz CEO said, “The TV echo system is rapidly changing and the market has to adapt, from broadcasters to producers to advertisers. This partnership will lead the way.”

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