‘Iron Man 3′ Still On Track To Be Marvel-China Co-Production

COMMENTS (15)

• With a population the size of China’s, how come it takes 6 Marvel films (Avengers included) to tally up $165 million in box office? Is it their “undervalued currency” that’s keeping the total down or is it a whopping abundance of bootlegs?

  Comment by Cuppajoe — Tuesday October 23, 2012 @ 5:17pm PDT  Reply to this post

  • Because they limit the number of Western films released in China. Avengers was only released in a few theaters.

    If they co-produce the films with China, they open the rest of the theaters up for distribution.

    Billions.

    Comment by Scott — Tuesday October 23, 2012 @ 7:27pm PDT  Reply to this post

    • Dude Avengers got national release in China… And I can assure you its box-office performance is incredible…

      Comment by Allen — Tuesday October 23, 2012 @ 9:13pm PDT  Reply to this post

    • So we have to make films with China in order to get a fair release in China?!? The pundits are right. The Chinese are even dirtier capitalists than us!

      Comment by Cuppajoe — Wednesday October 24, 2012 @ 12:44pm PDT  Reply to this post

• Congratulations (officially) to DMG and particularly co-founder Dan Mintz and chris fenton, two really smart forward looking guys who work their asses off and have remained a pleasure to do business with.

  Comment by Writer — Tuesday October 23, 2012 @ 5:20pm PDT  Reply to this post

• The fact that this story is receiving as much attention as it is shows how cutting-edge/trailblazing both Marvel and Disney are in taking on this China Co-Pro Challenge. If it pays off, it will be both historic and very profitable – not to mention drive Chinese consumers to the Shanghai theme park.
  It seemed like a long-shot to me at first, but the entity Marvel/Disney is using, DMG Entertainment, seems to have pulled-off something similar with LOOPER. Hats off to those guys, especially since the Chinese elements in LOOPER actually made a fantastic film even better.
  Now lets see a fantastic Iron Man film!!!!

  Comment by FanOfIRONMAN — Tuesday October 23, 2012 @ 5:39pm PDT  Reply to this post

  • And China is so trustworthy, seeing it was first reported LOOPER made $24 million by Deadline and others, then a few days later, whoops, some theaters in China mistook yuan for US Dollars and the real total was closer to $5 million …. not sure what I believe here… seems like China came up with a great excuse to pocket $19 million away from their deal with the studio.

    Great job China, you’re learning Hollywood accounting!

    Comment by Trustworthy? — Wednesday October 24, 2012 @ 3:06am PDT  Reply to this post

• I was a doubter of this shop DMG and voiced it mistakenly more than once. I’m now a believer. These guys r persistent mo-fo’s and have delivered on promises no one thought they could keep. Not sure how they get it done, but they do. I’d imagine their outgoing call biz is now an incoming call biz. Can it continue? Time will tell I guess.

  Comment by ReluctantlyAgree — Tuesday October 23, 2012 @ 5:52pm PDT  Reply to this post

• @cuppajoe

  While acknowledging the vast size of the potential audience in China and the growing numbers of influential citizens, many (if not most) of the Chinese audiences are very poor compared to the standards existing in the United States

  Comment by us asians — Tuesday October 23, 2012 @ 7:01pm PDT  Reply to this post

• How is a $165 million box office for 6 blockbuster movie considered “whopping” in the world’s 2nd biggest economy with a population 4 times than that of the US??

  Comment by Maksi — Tuesday October 23, 2012 @ 7:09pm PDT  Reply to this post

  • I think “whopping” was sarcastic.

    Comment by Chris Buek — Wednesday October 24, 2012 @ 10:24am PDT  Reply to this post

  • becasue Chinese film market is developing rapidly recent years. Each year’s box office was more than 60% greater than that of last year. So Titanic 3D may earned more than $100million this year. But just four years ago, only a few movies can reach 100million RMB!

    Comment by Jayster — Thursday October 25, 2012 @ 11:58pm PDT  Reply to this post

• I bet they’re loving how Ben Kingsley was cast as a Chinese man.

  Comment by The Mark 7 — Tuesday October 23, 2012 @ 7:20pm PDT  Reply to this post

• Contrary to what many thinks happened, LOOPER didn’t qualify as a full co-production. It qualified as an assisted-production, which is the same as Kite Runner and Ultra Violet. I suspect the same will likely happen with IM 3. There simply isn’t enough Chinese actors in principle roles for the movie to qualify.

  Comment by John — Wednesday October 24, 2012 @ 2:54pm PDT  Reply to this post

• Shane Black implied at Comic-Con that they weren’t actually shooting in China and that the second unit was probably doing some sort of plate shots there.

  The back and forth on all this is really weird.

  Comment by Marvel Historian — Wednesday October 24, 2012 @ 5:06pm PDT  Reply to this post