BREAKING… 2ND UPDATE: I’m trying to get the full story. But I’ve learned that everyone associated with the futuristic actioner Looper in China — Sony and TriStar Pictures, FilmDistrict, Endgame Entertainment, and the Chinese co-producer DMG Entertainment — made a blooper. Their execs reported early but wrong box office grosses. The reason is innocent enough: calculating grosses from some theaters mixed up dollars with yuan, making the tally appear much bigger than it actually was. The result is that no records were set, as execuives claimed. It was not the first time an international film debut beat the U.S., as executives also claimed. And no one knows whether it opened #1 in China. Instead of $23M-$25M grosses for its first weekend in China, one source tells me the actual figure may be only $5M-$7M. (One China film blog thinks it’s more like $4M-$5M.) I’m still trying to obtain the correct final box office tally (delayed by the Chinese National Holiday). Meanwhile I’ll be correcting my previous reports - although I did note that Endgame’s James Stern was “cagey” confirming the records because “we don’t have the final box office tally” but congratulated his team nonetheless.
Here’s why the big numbers were plausible: the time-traveling hitman film starring Joseph Gordon-Levitt, Bruce Willis, and Emily Blunt became partly financed by the Chinese production company DMG and went through some major changes to please the new investors and presumably please the Chinese audience. The script was rewritten to take place in China instead of France 60 years into the future when China has become the largest superpower in the world and innovated time travel. Also Chinese actress Xu Qing was added to the cast as Willis’ wife. All this helped Looper’s chance of premiering day and date in China so it could take advantage of the country’s cinema building boom. The strategy could have paid off.
Editor-in-Chief Nikki Finke - tip her here.


That was looking like a likely mix up a couple days back.
Bum, well it was too good to be true, some day maybe but not today China will surpass the US opening gross, saludos de Mexico
I knew chinese were smart audiences and would not pay to see this overhyped mediocre rehash.
Ha, I recall Deadline commenters skirmishing over the symbolism of a fearsome China eclipsing us as consumers/producers of popular culture. There’s a lot of fear and uncertainty about this issue. But the Chinese box office wasn’t the menacing dragon we thought it was. The Sino-American War will have to wait.
And that settles another debate: the success of a movie in China is NOT related to said movie being produced and/or set partly or entirely in China. Titanic 3D scored a much, much bigger opening there than Looper, despite being a period piece about American and British snobs sailing across the Atlantic (not a very engaging premise for Asian audiences, yet it proved very effective at the BO).
so does that mean that making the changes to the script and setting the future in China and casting a Chinese actress to help the Chinese box office did not work?
The changes requested by the Chinese producers was because they helped with the financing AND also
permitted this American movie to screen in China, a country that is very controlling about what the population is allowed to see, and which American movies will be shown in their country.
“…a country that is very controlling about what the population is allowed to see, and which American movies will be shown in their country.”
And America isn’t?
How so?
No.
How about we also agree to adjust for inflation and we measure success by number of tickets sold instead of by inflated ticket prices.
Logical ideas are not wanted in these parts. Move along friend…
Damn! So those first 40 pages of that China centric script I’m writing, I just throw in the trash?!!!
How could they have made such a fundamental error? I’m not sure this is such an innocent mistake. Sounds like they spotted the hiccup and decided to run with it. After all, any publicity is good publicity.
Oh, wow, that is a bummer, but at the same time it’s pretty funny. Can you imagine the top honchos at Endgame, Filmdistrict, etc. yelling on the phone, “Wait a minute, let me get this straight, are you telling me that Dollars and Yuan AREN’T OF EQUAL VALUE?!”
Anonymous — because the official box office from China is announced on Wednesday. Anything beforehand is pure speculation.
There r no official numbers yet and I don’t believe I read that anyone involved with the film (US or China based) mentioned any numbers to begin with. What was the source originally?
It is incredible it even got a release during the holiday week in China. How did that even happen?
Several questions:
1. If this was an innocent mistake, why did it take 4 days to fix?
2. Will all the publications that carried original mistake fix this or will this error result in a publicity bonanza?
3. Was this ever really plausible? Answer: No. Hats off to Nikki for following up.
No way this was an innocent mistake. I’ve worked in the film business in China for over 10 years including running the biggest chain of cinemas in China.
First there was no way this would have been possible with the current amount of screens in China. Secondly, in China we do care about the grosses unlike the guardian article statement. It is widely reported on a weekly basis through various mediums. Most important we only report grosses in local currency.
With the current limit on foreign films, limits on box office share (less than half of what a European distributor would get in share), and rampant piracy it will be awhile before China overtakes USA in this regard.