NBC has made the first back orders this fall, giving full-season orders to drama Revolution and comedies Go On and The New Normal. “We’re impressed with the imagination and creative direction of the entire team on Revolution, not to mention the immediately strong response we got from the audience,” said NBC entertainment president Jennifer Salke. “We’re also very proud of our new comedy block of Go On and The New Normal.”
The news comes on the heels of NBC logging its first outright premiere-week win among adults 18-49 in nine years, fueled by the early success of Revolution as well as The Voice‘s expansion to fall and the ongoing strength of Sunday Night Football. “We’re very pleased with early results of the last three weeks of our fall season roll-out,” said NBC chairman Robert Greenblatt. “The strategy for this season was to draft off the promotional platform of the Olympics and then begin our season early and strong. I think we’ve accomplished both of those goals, yet we know it’s a long season and there’s much work ahead of us.”
The pickups of Revolution, Go On and The New Normal had been considered no-brainers as the three have been NBC’s strongest new series so far this season. The forecast is cloudier for underperforming new comedies Animal Practice and Guys With Kids.
In three airings to date, Eric Kripke/JJ Abrams’ Revolution has averaged a 3.6 rating/9 share in adults 18-49 and 9.8 million viewers in Live+same say. Its premiere garnered the highest 18-49 rating (4.1) for a premiering drama on any network in three years. Revolution, from Bad Robot and Warner Bros. TV, has slipped in live viewing in Weeks 2 and 3 but has set time-shifting records for NBC, growing by 1.36 ratings points in 18-49 in week one and then 1.74 in week two in Live+3. It also has dominated CBS’ Hawaii Five-0 and ABC’s Castle in the Monday 10 PM slot.
Scott Silveri’s Go On is averaging a 3.2/9 in 18-49 and 8.6 million viewers in Live+same day, making it the No.1 new comedy of the fall so far. The regular-slot premiere of the Uni TV-produced comedy starring Matthew Perry scored NBC’s top 18-49 rating for a comedy debut (3.4) in the last two years.
The New Normal is averaging a 2.2/6 in 18-49 and 6.0 million viewers. The comedy hails from Ryan Murphy, Ali Adler and 20th Century Fox TV.
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