CBS’ Friday lineup is starting to repair the damage caused by the two-week run of Made In Jersey, which not only dragged down CBS’ nightly average with its woeful ratings (most recently 0.8 in adults 18-49 last week) but also pushed down CSI: NY and Blue Bloods, which were separated to make room for the newbie. Now back together at 9 PM and 10 PM, both series perked up, each drawing a 1.4/4 in adults 18-49, up 17% from last Friday, and 9.4 million and 10.5 million total viewers, up 11% and 7%, respectively. CBS opened the night with a NCIS repeat at 8 PM (1.2/4, 7.4 million), which finished second in the hour in 18-49 and first in viewers. For the night, CBS finished tied with NBC for second place in 18-49. It is not quite yet ready to challenge the night’s new demo leader ABC, but when Undercover Boss joins the lineup in three weeks, it may be. (CBS continues to be the undisputed leader on the night in total viewers.)
ABC had another great Friday night paced by Shark Tank (1.7/6, 6.2 million) at 8 PM, which was up a tenth in 18-49 from last week’s fast national (even with the final). The reality series was the top program of the night in all key demos for a second straight week and tied its highest 18-49 rating and largest viewership for a regular telecast. Primetime: What Would You Do? (1.3/4) was down a tenth from last week in 18-49, while 20/20 (1.4/4) shot up 17%. ABC won the night in 18-49 with a 1.5 rating, ahead of NBC and CBS’ average of a 1.3. Following a Voice repeat, NBC’s Grimm (1.5/5) was down a tenth from last week but may be adjusted up in the finals. Dateline (1.3/4) was flat. Ditto for Fox’s Fringe (1.0/3).
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