
There wasn’t a Friday miracle last night with the premiere of NBC‘s pilot/special Mockingbird Lane, but it didn’t tank either. The hourlong program drew a 1.5/5 in adults 18-49 and 5.4 million viewers at 8 PM. In 18-49, that was only marginally better
than the last scripted series premiere in the slot, the now-defunct CBS drama A Gifted Man (1.4 last fall). Mockingbird Lane did manage to finish No.3 for the night in the demo behind NBC’s Grimm and ABC’s Shark Tank, posting NBC’s best 18-49 rating in the hour with non-sports programming in two years. But probably its biggest accomplishment was the boost it gave Grimm (1.9/6), which shot up 27% from last week when it followed a Grimm rerun to log its second highest Friday result ever, only behind its series premiere last fall, to rank as the top program of the night in the demo. It shows that with a suitable lead-in that is not a hodge-podge of repeats, Grimm could be a pretty formidable player on Friday.
Related: NBC’s ‘Mockingbird Lane’ To Air As Halloween Special’
As for Mockingbird Lane, there are some extra scripts written, so there conceivably could be more episodes, which would amortize the big price tag on the pilot, said to be approaching $10 million. The ratings performance for the pilot does not automatically warrant that, and NBC brass are said to be lukewarm at best on the show’s creative direction, but the special did not crash and burn, and a big DVR boost could help its chances. With NBC’s ratings gains extending to 10 PM where Dateline (1.5/5) was up 15% from last week to top the hour, the network won the night in 18-49, its first outright demo win on Friday with non-sports programming since Dec. 16 last year.
NBC (1.6/5) edged the dominant Friday demo player this fall, ABC (1.5/5), which was once again paced by Shark Tank (1.8/6). With more original competition in the 8 PM hour from Mockingbird Lane and Fox’s Kitchen Nightmare, Shark Tank was down 10% from last week’s series highs but still won its time slot. ABC’s demo average also was dinged by Katie Couric’s All Access: Nashville special (1.4/4) at 9 PM, which was down 13% from the fast national of What Would You Do? last week. 20/20 (1.4/4) was flat.
On Fox, the season premiere of Kitchen Nightmares (0.9/3) was down sharply, by 44%, from the show’s opener last September when it didn’t face Shark Tank. Fringe (0.9/3) was down a tenth from its last original two weeks ago.
Note to CBS schedulers: NCIS rerun as Friday 8 PM anchor good, Hawaii Five-0 rerun bad. With an NCIS encore (1.0/3) leading off CBS’ lineup last night, CSI: NY (1.4/4, up 17%) and Blue Bloods (1.4/5, up 8%) both rebounded from last week, when they followed a Hawaii repeat, to the levels from two weeks ago when they again followed an NCIS rerun after the cancellation of Made In Jersey.
The CW’s Nikita (0.2/1, 793,000 viewers) was dangerously low even for CW standards, down a tenth from its very soft season premiere last week. Its lead-in, America’s Next Top Model (0.4/1, 1.1 million) was down two tenths.
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I hope NBC gives Mockingbird a chance. The pilot wasn’t perfect, but it was an enjoyable twist on the classic series. Eddie Izzard’s Grandpa was wonderfully dark, and I can’t imagine a better companion series for Grimm.
I absolutely loved “Mockingbird Lane”! It was exquisite. The ratings were quite decent. Especially for a Friday night and only two weeks of promotion. Hope NBC orders more episodes because it’s really fabulous little show. So Fulleresque.
‘Bird’ was horrendous. Props to NBC for seeing the writing on the wall. Fuller and Singer should have buried that turd in the cemetery out back.
Mockingbird Lane was brilliant! Shame they give eps to Whitney over picking this up. Shows their intelligence there.
I didnt like the way they did mocking bird lane at first but really started liking it as the show went on hope they keep it going
We watched Mockingbird Lane and throughly enjoyed it. It sort of reminded me of a cross between the Addams Family movies and the orginal Munsters series. They especially did a great job with Marilyn and Lily, they were updated, yet still very similar to the original characters in many ways. I wasn’t sure I was going to like it, but I did. Too bad this is a one-shot. At least this is one pilot that we actually got to see. So many of them never see the light of day. I wonder how much this one cost to make? There’s the mansion, the make-up and the special effects – couldn’t have been cheap…
I enjoyed Mockingbird Lane, but can’t say I’d tune in weekly. Which, apparently won’t be an issue anyway. I thought Mason Cook’s Eddie stole the show.
Yeah, that 1.5 for Mockingbird Lane was good, but not good enough to make NBC want to order it to series. The pilot looked incredibly expensive and they couldn’t possibly justify maintaining that visual quality with any sub-2.0 demo.
Still, it was a fun hour and I would definitely have watched the series. Really, you just gotta trust Bryan Fuller.
Yay for Grimm too! Excellent numbers for an excellent episode!
Nikita is dying on friday with a lead in ANTM. CW needs a scripted series as a lead in to Nikita or move it to a more better time slot
CW needs to cancel Nikita. A 0.2 is awful.
I hope they don’t cancel Nikita, because I like it a lot. But I’ll understand if they do. I’m very disappointed with these ratings. The show deserves better.
It’s not as good so far this season, but hasn’t declined enough in quality to deserve THIS. Maybe the lack of fight scenes (perhaps due to budget cuts) is turning off viewers, but viewers barely showed up even for the season premiere. So presumably, some of its previous viewers don’t even know it’s back on…?
Some people claim Nikita is making so much from foreign markets that its domestic ratings are irrelevant but I don’t know if I believe that. I’ve seen no proof and no attribution. I want more info on that! Nellie? Deadline team? Possible story idea for you? “How the lowest-rated drama on the air survives! The inside dirt!”
The original Munsters were good-natured creatures who were moderately spooky, but not predatory. These neo-Munsters are actually sinister and predatory (particularly Grandpa and Eddie), which was a turn-off for us. Eddie slaughtered his boy-scout troop (or tried to), Grandpa enslaves or feeds off the neighbors. They live in a house formerly owned by a serial killer. It’s like taking the monsters of Buffy’s Hellmouth and trying to make them the stars of their own show. Thumbs down.
Bitsie Tulloch speaking Spanish beautiful last night!!! Love Grimm! Gets better ever week
I watched Grimm for the first time last night. Didn’t know about Mockingbird or any other shows — not a big TV watcher. Last night’s episode was well-promoted on Latino media outlets and that’s how I knew it would be of special interest to me. Can’t help but think some of the bump was due to the cross-cultural content of the show — La Llorona. It will be shown on Telemundo in Spanish on Monday night.
I loved the Mockingbird Lane pilot/special. It had the right amount of throwback to the original series (which I adored growing up) and enough new twists to make it fresh. I love the moral dilemnas that Eddie and his parents face on trying to be moral monsters. I read somewhere that for additional episodes Brian Fuller intended to bring in other Universial classic monsters into the series which I think would be brilliant. Overall all I think the pilot was well written with a few hitches here and there (but what new series doesn’t initially?) I think its a crime that it is not going to series. It has so many unique layers to it, I would much rather have something unique like Mockingbird Lane and Grimm rather than another crime/medical drama.
Mockingbird had b-movie written all over it but was made by A-listers.
Here’s what’s wrong with it: it’s not THE MUNSTERS.
I love The Munsters dearly, but it was almost 50 years ago. Times and tastes change. I’m glad it’s not The Munsters.
Sorry I thought MckLane was mediocre. Writing was bad, some of the actors were weak.
Wouldn’t tune in again.
“NBC brass are said to be lukewarm at best on the show’s creative direction”…
Didn’t they see Pushing Daisies? That would have told them precisely what to expect. Mockingbird Lane has exactly that charm, only darker (which honestly PD could have used, it could get too cloying.) I was instantly captivated by this pilot episode, and I don’t like ANYTHING in the new fall lineup. This is the best show of the new season, by far! Give us more, you NBC dopes!
If you think that Mockingbird Lane is the best show of the new season, I’m glad you are not calling the shots. I couldn’t stand more than a few minutes of this show, truly terrible. There are at least 5 new shows this year that are better than Mockingbird Lane.
Name them.
Yeah I’m curious too. What dazzling shows am I missing? The only new network show that’s getting solid critical buzz is Last Resort, but the topic doesn’t interest me, and its ratings are no better than Mockingbird despite a much higher profile timeslot. Refolution is The Walking Dead with no teeth, Eleentary is just a step up from the usual CBS twaddle, 666 Park Ave – fun but silly and probably doomed anyway. Broadcast sitcoms are a lost cause.
Aww get with the times guy! The essense of the original chracters were there, just with less cheese and more layers to their personalities.
Grandpa always was old-school, toyed with humans, and didn’t dig Herman. Eddie was always the little twerp; coisin marilyn the peacemaker etc.
It had a decidedly ‘Tim Burton’-esq feel. Dark spooky and fun.
If NBC doesn’t put more faith in funky, non-procedural scripted dramas, they’re going to be number 4 behind Fox or risk becoming the ‘L&O’ network!
Loved every moment of “Mockingbird Lane” and would gleefully devour more. Make it happen, NBC!
Mockingbird Lane? All flash and little substance… just dark, empty calories. Eddie Izzard deserves much better than this.
I loved Mockingbird Lane. It was well done and an even better take on the Munsters. Please keep this show.
Mockingbird Lane was pretty wonderful and the characters really likeable…just like the original reruns I watched on Nick at Nite as a kid. They should at least make it into either a full-length film or a mini-series.
Id be satisfied with that.
Wish I could have seen it, it was not shown in the Detroit market for some reason. They ended up showing a local created news/entertainment show at 8PM and a Jeopardy rerun at 8:30PM. Not that the Detroit market is huge, but I’m guessing this is not the only market that preempted it and probably hurt its ratings. I hate it when the do that. Our ABC affiliate does this often and then re-schedules the pre-empted show early in the morning. our NBC affiliate didn’t even re-schedule!
I am a huge fan of the original, and though I was wary of this update, it really grew on me. Loved the macabre tone. Hope they pick it up!