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It’s hard to do a report on a night where ratings for the top attractions are incomplete (Sunday Night Football) or not yet available (the season premiere of AMC’s The Walking Dead). Still, it is clear that NBC dominated another Sunday night with football. The Green Bay-Houston matchup drew a 12.6/20 in metered-market households, up 8% from last week and 13% from the Week 4 game last fall. SNF towered over Game 1 of baseball’s National League Championship Series between St. Louis vs. San Francisco on Fox. In the non-time-adjusted fast nationals, football won vs. baseball 6.9 to 1.9 among adults 18-49.
CBS’ Sunday primetime was delayed about 22 minutes because of late-running football games in several markets, so the network’s ratings are approximate. For now, The Amazing Race (2.6/6) and The Good Wife (1.7/4) appear on par with last week, while The Mentalist (2.0/5) is running 25% ahead of last week’s 1.6 demo rating.
The only network with reliable fast nationals for last night was ABC, which did not have sports programming interfere with its entertainment lineup. While Revenge (2.7/6) inched up a tenth from last week, the rest of the programs were in negative territory. America’s Funniest Home Videos (1.4/4) was down a tenth from its season premiere last Sunday, while Once Upon A Time (3.0/7) and 666 Park Ave (1.5/4) were both down 12% for a second week of declines. 666 Park Ave just received encouraging news from the Live+7 ratings report for Premiere Week, getting a 52% lift to a respectable 3.2 rating for its series debut. Yet the spooky drama has to find the bottom pronto and hopefully rebound as a 1.5 Live+Same Day demo rating in ABC’s traditionally solid Sunday 10 PM hour is hard to pass muster.
TV Editor Nellie Andreeva - tip her here.
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The problem is that ALL networks want to control the all-important Sunday night. I have directv and can “only” DVR 6 programs at once (three DVR’s connected) and I still miss some shows on Sunday that I want to watch. AND forget recording all of the NFL games I want. Why can’t the networks duke-it-out over Tuesday’s and Thursday’s like in years past. Everyone loses when Sunday dominates.
Thursdays are also influenced by football during the NFL season and, to a lesser extent, MLB playoffs and the World Series for a shorter period on some Tuesdays and Thursdays.
Nellie doing the best job of trying to come to grips with the best way to report “ratings,” taking into account time shifting and other variables. A very difficult task which others seem to be ignoring ot just playing the Nielsen game which, as most know by now, is not a true barometer of much.
Yep, I agree – Sunday nights are quite crowded with network shows, including cable series, particularly at 10pm. How can 666 Park Ave compete for the 18-49 (or 25-54) demo with Walking Dead? Not going to happen. That puts ABC in a tough spot at 10pm. ABC is trying – Brothers and Sisters, Pan Am, GCB, now 666 Park. They’re trying every possible combination of shows, and yet, they can’t get the 18-49 demo at 10pm, or at least enough demo rating to keep the lights on.
A 1.9 for the baseball playoff on FOX? OUCH! FOX actually cut its own throat on that deal. They would have been better off airing their animated shows. If baseball numbers continue this track of slumping viewer returns, they’ll eventually be surpassed by the NHL.
ABC should switch Last Resort with 666 Park Avenue.
Oddly, I think Last Resort would work better after Revenge.