
It felt like Premiere Week last night with three new series debuting as the major networks held back their rollouts to avoid a pre-emption from the first presidential debate last Wednesday and the CW opted for a late fall launch this year.
The CW received good ratings news for the premiere of Arrow, which drew a very big for CW standards audience of 4 million to become the network’s most-watched series premiere since flagship The Vampire Diaries. This was the CW’s largest viewership in the Wednesday 8 PM time period in three and a half years, since the May 2009 season finale of America’s Next Top Model, and the most watched CW telecast on any night in three years, since November 11 2009.
What’s more, Arrow (1.3/4 in adults 18-49, 1.1/4 in 18-34) tied NBC in the 8 PM hour in total viewers, 18-49 and 18-34. The higher 18-49 number for the superhero drama indicates a broader, older-skewing show in the vein of Nikita vs. the CW’s normal fare. Arrow also boosted its lead-out, veteran Supernatural (2.6 million, 1.0/3), which jumped 40% in viewers from its season premiere last week.
The rest of the action last night was at 10 PM, where ABC premiered its highest-profile new fall drama Nashville and NBC launched firefighter drama Chicago Fire. Nashville (2.8/8 in 18-49, 9 million) opened OK. It won the 10 PM hour in 18-49 but was down 15% from the debut of Revenge in the hour last fall. Both soaps had an hourlong Modern Family lead-in, though last night’s Modern Family ratings (4.7/13 at 9 PM, down 15% from its season premiere two weeks ago; 4.9/12 at 9:30 PM) were lower than last fall’s hourlong season premiere that led into Revenge. Between the first and second half-hour, Nashville dropped a half rating point in 18-49, in line with the drop-off for the Revenge premiere last fall. In the 8 PM hour, ABC’s The Middle (2.4/7) was up 9% from last week, while The Neighbors (1.9/5) was flat.
The premiere of Dick Wolf’s new show couldn’t match the opener of his old one as rookie Chicago Fire (1.9/5, 6.3 million) was down 21% from the season premiere of veteran Law & Order: SVU in the hour last fall. Chicago Fire was the lowest drama series debut on the Big 4 this fall, not counting goner Made In Jersey and almost-goner The Mob Doctor. On the positive side, Chicago Fire held steady from the first to the second half-hour (both at 1.9 rating) and was NBC’s highest-rated program of the night, building on its lead-in, Law & Order: SVU (1.8/5, down 14% from its two-hour premiere two weeks ago), a rare feat for a 10 PM show. As we noted above, NBC’s 8-9 comedies Animal Practice (1.1/3, down 15% from last week) and Guys With Kids (1.4/4, down 13%) tied the CW’s Arrow in the hour. ‘Nuff said.
CBS’ Survivor: Philippines (2.6/8) and Criminal Minds were down from last week by 13% and 3%, respectively. But somewhat surprisingly, CSI (2.6/7) perked up against the new 10 PM competition, up a tenth from its season premiere two weeks ago. CBS (2.8/8 in 18-49, 10.5 million viewers) won the night in total viewers. Fox was No. 1 in 18-49 with The X Factor (3.4/9), even with last week’s fast national.
TV Editor Nellie Andreeva - tip her here.


So glad to see Supernatural’s ratings going up. If they can keep it up all season, that should pretty much gaurentee future seasons.
Connie Britton is wonderful, as always. Great idea for a show, creatively and demographically. Trouble is, the writing kills it, in ways large and small–with cardboard characters straight out of daytime soaps, story beats you can see coming ten clicks down the road, and the worst dialogue this side of “The Firm.” I’ll sample Ep 2, but can’t see sticking around if the writing doesn’t tighten up a whole lot.
I enjoyed the Arrow premier, but I only watched it because it led into Supernatural. Doesn’t mean that I’m not a fan though.
CHICAGO FIRE is a bit like the gang that couldn’t shoot straight. At the rate mishaps occur it makes one wonder about the trustworthiness Chicago’s best and bravest. Nice station house though. Dull, stereotypical characters. Firehouse drama has been done much better on screens large and small.
Arrow has potential. Since it’s on before Supernatural, I’ll keep watching to see how it goes.
Yay for Supernatural slowly gaining back the viewers it lost over the past two years, and hopefully some new ones as well. I know people who quit the show after Swan Song, who heard the buzz about Dean’s purgatory storyline and are slowly becoming reinvested in the show again.
I actually haven’t seen this much excitement since Dean came back from Hell and brought some angels back with him.
Good stuff.
I LOVED Nashville… I loved Connie & Hayden and the supporting male characters. Although I wouldn’t have made Deacon such a horn dog. I think it’s a great show set in a fantastic city! If you’ve never been to Nashville I’d say: GO! I adore that city and I love the vibe of the show. I’m hooked… and really? 9 million viewers is just OK? What is happening to today’s television landscape? I really hope ABC gives it a full season order… let it build an audience.
I made it through half of the Chicago Fire pilot… I thought boring, unoriginal, uninspired, corny dialogue, and just some pretty faces walking around the same old scenarios. I couldn’t get past the first half hour. The pilot was awful. I just wonder how it got on TV?
Arrow did so well because it was paired up with a CW star runner Supernatural which has an extreme loyal audience. They do that a lot with their new shows. Nikita and Vampire Diaries being an example. BUt it is good to have a superhero pair up again after Smallville ended.
Yet again ABC gives us more tired, sleepy, melodramatic, monotone, white girl fodder. All they need to do now is fold in is a side dish of gay white man, and it’ll be like every other drama on that network. Do straight white men not exist in ABC’s world? Are they incapable of leadership on any network show on ABC’s schedule? Wouldn’t it be shocking to see a 10pm drama on ABC based on a straight white male, or Hell, a straight male of any race; something that didn’t involve catfights over who’s sleeping who’s man, or catfights with ridiculous premises. The world does not revolve around the poor little rich white girl schtick.
That’s a great defeatist attitude. Viewers don’t need nipples, the f word or heads blown off (although its a bonus) to watch. They just want engaging content. Arrow was solid. Revenge is engaging. Guys might have watched Last Resort if it didn’t have that veiled anti US anti military anti neo con subtext agenda. Viewers will watch things that are exciting and doesn’t waste their time.
Nashville has potential as ABC needs to give it some time to gel and it’ll be a huge hit for them, but Chicago Fire might not make it past three episodes and time to CXL Animal Practice and Guys with Kids on NBC for good. Those numbers are putred, especially when they tied the CW last night and that’s not saying much.
Supernatural is going to be amazing this season – it really is Season GR8!!!!
In the truth I was waiting Supernatural, but I liked to see arrow. My Wednesday is complete. I am very happy! xD