The European Team’s dramatic victory yesterday wasn’t the only big win at the Ryder Cup. NBC’s coverage of the bi-annual golf tournament delivered the event’s best ratings since 1999, up 71% compared with 2010 and 21% over 2008. The noon-6:30 PM broadcast from Illinois drew a 4.1/9 in overnight ratings for Sunday’s final round, which saw the Euro squad come back from a 10-6 deficit to beat the U.S. 14½-13½. The 2010 Ryder Cup from Newport, Wales, — also won by Europe — drew a 2.4/7 in overnight ratings. The 2008 Ryder Cup from Louisville, won by the U.S., drew a 3.4/7. The 1999 broadcast, which showed the U.S. win in Brookline, Mass., got a 6.3/15. On Saturday, NBC’s coverage was up 52% from 2010 and 14% from 2008. The next Ryder Cup is scheduled for September 2014 in Gleneagles, Scotland.
Deadline's Dominic Patten - tip him here.