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SUNDAY AM, 5TH UPDATE: What a crowded domestic box office with five films opening in wide release. And it’s not even a holiday weekend. I just don’t get the distribution crush, especially with so much sports on TV (college and NFL football, baseball playoffs). Nevertheless, it was another major-league grossing weekend: $120M which is up a whopping +45% from last year. Twentieth Century Fox’s popcorn action holdover Taken 2 (3,706 theaters) starring Liam Neeson finished #1 for the second straight weekend with $22M, or a good -54% hold from a week ago. Cume is now $86.M
Following in #2 this weekend is yet another critically acclaimed and Oscar buzzed Ben Affleck R-rated film for Warner Bros. Argo (3,232 theaters) opened Friday #3 because exhibition told me it was playing “very old”. But pic logged a rare ‘A+’ CinemaScore 
from audiences which resulted in great word of mouth and a bump of +50% Friday to Saturday. Now it ends the weekend #2 and $20.1M. That’s less than director Affleck’s previous The Town opener ($23.8M) for this true story of the ‘Canadian Caper’ covert operation to rescue 6 Americans during the 1979-1980 Iran hostage crisis. But it should have legs since The Town kept widening its audience week after week. Made on just a $44M budget, which included a $6.4M California film tax credit, Argo was financed by Warner Bros and Graham King’s GK Films (which also backed The Town). To save money, most of the pic was filmed right in Los Angeles and with a large pool of local Iranian-American extras supplementing star Affleck and supporting actors Alan Arkin and John Goodman. Screenplay by writer Chris Terrio was adapted from a Wired magazine article and a memoir chapter from CIA spy Tony Mendez. Script was commissioned by Smokehouse Pictures producers Grant Heslov and George Clooney who then selected helmer Affleck, a Middle Eastern studies major at Occidental College before dropping out to act. (Clooney first intended to play the pic’s lead himself before passing the role to Affleck. By the way, I could have done without so many extended but distracting close-ups of bearded Ben.) Warner Bros’ marketing campaign “sought to highlight the well-crafted tension, balanced by a unique comedic sensibility, which results in a completely original, wildly entertaining movie,” an exec tells me. Studio drove early interest and critical accolades at the Telluride Film Festival in August, and then built upon that at Toronto. A multipronged TV, social media, and online campaign was targeted to both males and females before release. Affleck was everywhere and on everyone and did everything. Red Carpet premiere in LA included tastemakers from DC and NY.
Friday’s order of finish was up-ended when Summit Entertainment’s Sinister came on very strong during late shows for #1. The horror pic (2,527 theaters) went into this 
weekend as the top-selling film online at Fandango and Movie Tickets with 25%-30% of all tickets. Then it started out better than expected with $1 million from Thursday’s late shows and Friday midnights in 1,494 locations. Unfortunately, audiences gave it only a ‘C+’ CinemaScore so it fell to #3. But it’s $18.8M by end of Sunday is incredible in view of its $3M cost and R-rating. Lionsgate’s Summit is distributing in the U.S. and Alliance in Canada. The film’s producers Jason Blum (of the Paranormal Activity franchise) and Brian Kavanaugh-Jones (Insidious) along with the director/writer Scott Derrickson (The Exorcism Of Emily Rose) were the creative team behind the micro-budget film. Ethan Hawke comes out of the Witness Protection Program to play a true crime novelist who discovers a box of mysterious and disturbing home movies that plunge his family into a supernatural nightmare. Summit kicked off its theatrical marketing campaign for Sinister at SXSW and then focused on moviegoers aged 17-34 reaching out to African American and Hispanic moviegoers. The studio used Tugg, the collective action platform, to allow fans across the country to organize their own word-of-mouth screenings in their hometowns. The trailer launched at midnight on June 13th simultaneously across the 6 top horror sites, which had never been done before. A red band trailer debuted 3 months later.
Sony Animation’s blockbuster toon Hotel Transylvania (3,375 theaters) will scare up another strong weekend by holding -32% from a week ago. It could move up to #3 or #2 for the weekend with $19M.
That pushes down Sony’s Kevin James new comedy Here Comes The Boom (3,014 theaters) to 5th place with what even 
the studio said was a “hard fought” $12M. That’s a lousy per screen average for the likeable James and Adam Sandler’s Happy Madison banner in this live action comedy. (I should note they’re voice talent in the big hit Hotel Transylvania.) But audiences gave the family fare a surprisingly good ‘A’ CinemaScore which should help word of mouth. Studio knew from tracking that this movie was in trouble from the get-go – but it was made for only low $40sM. James even did stunts like teaching TV viewers how to be an MMA fighter and serving as Grand Marshal at Talladega. Big marketing push to sports outlets with integrations in UFC (natch), NFL and college football (“Bringing the Boom”), NASCAR, MLB playoffs, and wrestling.
Playing is half as many locations, CBS Films’ well reviewed R-rated Seven Psychopaths (1,408 theaters) ended 
#9 but with -40% less box office take than the studio was hoping. Not clear if film can find a bigger audience beyond its urban and college town plays. The movie was co-financed by CBS Films and Film4 and BFI at a cost of just teens. It’s got a 90+ score on Rotten Tomatoes and won the People’s Choice Award in Toronto. Not surprising with a cast consisting of Christopher Walken, Sam Rockwell, Woody Harrelson, Abbie Cornish, Olga Kurylenko, Tom Waits, and Colin Farrell who also starred in pic’s writer/director Martin McDonaugh’s first feature film In Bruges. Studio’s current plan is to expand on the other side of Paranormal Activity 4 on October 26 so word of mouth has time to grow. Paid media spend was limited given the scope of the release and targeted to men 18–49. Heavy TV sports and scripted series as well as print. Film premiered as part of Toronto’s Midnight Madness and extended to Hampton’s and Mill Valley film fests. Online content initiatives included Seven PsychoCATS. Best was that viral video from the LA junket where Walken, Rockwell, and Farrell did Honey Boo Boo.
Public shrugged at Atlas Shrugged Part 2 (1,012 theaters). Serious drama to Ayn Rand accolytes, hilarious comedy to the rest of us, its gross fell from Friday to Saturday – never a good sign – for #10 for the weekend.
Here’s the Top Ten based on weekend estimates:
1. Taken 2 (Fox) Week 2 [3,706 Runs] PG13
Friday $7.0M, Saturday $9.8M, Weekend $22.7M (-54%), Cume $86.3M
2. Argo (Warner Bros) NEW [3,232 Runs] R
Friday $5.9M, Saturday $8.9M, Weekend $20.1M
3. Sinister (Summit/Lionsgate) NEW [2,527 Runs] R
Friday $7.4M, Saturday $7.0M, Weekend $18.8M
4. Hotel Transylvania (Sony Animation) Week 3 [3,375 Runs] PG
Friday $4.2M, Saturday $7.3M, Weekend $17.0M, Cume $102.1M
5. Here Comes The Boom (Sony) NEW [3,014 Runs] PG
Friday $3.6M, Saturday $5.2M, Weekend $12.0M
6. Pitch Perfect (Universal) Week 3 [2,787 Runs] PG13
Friday $3.0M, Saturday $3.9M, Weekend $8.8M, Cume $35.5M
7. Frankenweenie (Disney) Week 2 [3,005 Runs] PG
Friday $1.7M, Saturday $3.0, Weekend $6.7M (-41%), Cume $21.7M
8. Looper (FilmDistrict/Sony) Week 3 [2,605 Runs] R
Friday $1.8M, Saturday $2.7M, Weekend $6.3M, Cume $51.4M
9. Seven Psychopaths (CBS Films) NEW [1,480 Runs] R
Friday $1.3M, Saturday $1.4M, Weekend $3.5M
10. Atlas Shrugged Part 2 (Atlas) NEW [1,012 Runs] PG13
Friday $691K, Saturday $600K, Weekend $1.6M
Editor-in-Chief Nikki Finke - tip her here.
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Argo, Perks, Psychopaths, Sinister. This is a great weekend for movies.
Don’t forget Looper. Best one up there.
Wow, a CIA movie touting a CIA ‘hero,’ being pushed and promoted in the media – while screwing over the truth, and burying the real heroes of the piece, The Canadians. Who saw affleck’s work of fiction and were outragedat the lies and self aggrandizement. Who better together to ‘direct,’ this propaganda, than such an opportunistic arrogant schmoe like affleck, the trade off is a nice little Oscar campaign.
Have you seen the movie? It has been received with standing ovations on Canadian screenings. It does depict Canadians as heroes. You are pretty ignorant. You obviously havent seen the movie
Which Canadians are those, exactly?
Certainly not Ken Taylor, the Canadian ambassador played by Victor Garber in the film, who only asked that the cooperation between American and Canadian governments be given more recognition (which request was addressed in the text at the end of the film).
Also, certainly not any of the Canadians who, like me, are literate enough to know that ‘based on a true story’ does not mean ‘slavishly faithful to’ that true story – especially when large parts of which, monumental though they might be (historically speaking), are boring and not particularly likely to attract an audience to a theatre. And also bearing in mind that this is a fictionalization – not a documentary (or even a docudrama).
So please, do not display the equally monumental arrogance to presume speak for the 35,000,000 inhabits of an entire nation when your views may not, necessarily, be those of anything even remotely resembling a substantial portion thereof.
Thank you, kindly.
Sinister is actually really great, best horror of the year by far! Now heading to Argo this weekend for the intellectual part of my brain! Good movies will always be good for our industry on either side of the genres!
G
Sinister transcends the genre. Derrickson did a perfect job. A very smart script, great cinematography, well edited and a great performance from Ethan Hawke and cast. I expect it to do better than 10m. If it doesn’t I blame the red-band trailer for scaring audiences away; it demonstrates just how scary the film is. I can still picture the girl who plays Stephanie when I close my eyes.
Taken #1. Argo #2. Sinister #3. Transylvania #4. Boom #5.
Poor Sinister. it deserves to make more. it will be creamed next weekend.
So, did TAKEN 2 perform better than people expected it to? Everybody was talking about how front-loaded it was going to be, and drop by a huge margin the second weekend.
If “Taken 2″ performs like it’s predicted to by box office sites, it should take in anywhere between 22-27 million this weekend. If it does that it will prove to be a pretty strong hold and show that it was’nt so front loaded afterall. Now if it drops in the mid to high teens(which i highly doubt now)that would indeed be a drastic drop.
It performed better than people expected it to. 50-55% drop is not bad. This movie was really frontloaded.
If it takes in what this site is predicting, that’s not that frontloaded to me. Dropping from 49.5m to 23m or so is pretty damn good, but dropping from 49.5m to 15-18m, now that would be what i would consider frontloaded.
Can’t wait to see Argo. awesome for Affleck. Love him directing. Here Comes the Boom — worst concept ever. The 80′s called and wants its movie back.
Argo is classic material well delivered. A completely enjoyable filmed at adults that I’d watch again and again. A great mix of suspense, action, humor.. Really a great time at the theater with Argo
Argo is a really good film. With word of mouth it should get some traction. Without question it will be an awards favorite.
Interestingly, there is barely a mention of Tim Burton’s Frankenweenie. Unless it does quite well overseas, this relatively low budget film will struggle to break even. Not a good sign for the Tim Burton brand as Frankenweenie was fairly well reviewed.
I don’t know any parents who would take their kids to a movie where the family pet dies. That’s instant hysterical crying. So he’s resurrected? That may be worse: “Why didn’t we try that with Fluffy? When Rufus dies, can we bring him back to life?” That leaves an audience of Tim Burton completists, not the hugest group in the world.
Argo at #2 is OVER performing? Jesus, they’ve been pumping this movie for months. That and coming off The Town, this should’ve been a slam dunk #1 over a crappy action movie in it’s 2nd week.
TV’s Bryan Cranston is the second lead. There are no names in the cast aside from Affleck. There is no hook for the film… The Town had the heist element. I’m surprised that Argo is opening at 20+. It looked like a 13-17 mil weekend type film.
The crappy action film is Taken 2. Which is a sequel to an enormously popular film. Don’t be disingenuous.
Well to be fair, anyone who is a quality entertainment fanatic knows who Bryan Cranston, Alan Arkin and John Goodman are. But yes you’re right, to a mass audience, this is not a “well-known” cast. It’s very inspired casting though filled with immense talent. With a budget of around $50 or $60 million, this should easily turn out to be another hit for Affleck and WB.
No hook? A true life story about a crumbling Iran that involves 6 American hostages? Really? You prefer the “heist element”.. It got a cinescore of ‘A” so this baby is gonna have legs.. Which it deserves..
I’m a huge Ben Affleck – Director fan and I hope Argo does well. I am not a hater by any means. My issue was more with the user I was replying to acting like Argo should have been an out of the box hit.
Crumbling Iran is less of a commercial hook than Bank robberies. Not really disputable.
I think Argo could easily do a 100 mil+. The Town, which was a lesser film had a 4x multiplier and did 90+.
Dear studio moguls — just take a five minute break from your obsession with force feeding audiences board games and remakes and men in tights movies with 300M budgets and pay attention to what audiences actually want! Smart ORIGINAL material! And gasp! You can actually MAKE MONEY doing this! ARGO, SINISTER, SEVEN PYSCHOPATHS, BOOM, audiences have real CHOICES between quality original material and they are responding by turning out in a huge way.
So stop your feverish plans for CANDYLAND and remaking the original TRANSFORMERS and pay attention to what’s haappening this weekend!
Come on, I’m really looking forward to the CANDYLAND TRILOGY. I hear they’re looking at Ralph Fiennes for Lord Licorice.
Rish, that was the funniest thing I read this weekend!
Um, what money exactly? Argo will make about $30M profit max over the next 18 months, IF it does well.
A well-done $200M pic will make that in its 8th weekend.
These films are chaff on a media company’s spreadsheet.
Good, quality films, are totally reliant on execution and if a hit don’t bring in the multiples necessary for this business to survive. Film BUSINESS (author emphasis).
i dont get your point. stop making quality movies because they’re riskier than blockbusters? shift the art-commerce paradigm all the way over to commerce? so, in your perfect world, no argos, no loopers, just more taken 2s and twilight movies? Thank God some people are still willing to bet on `execution-dependent’ movies, because the day the movie landscape looks like that, there’ll be no movies to fall in love with, and watch how fast the business dies with it.
“Dear studio moguls — just take a five minute break from your obsession with force feeding audiences board games and remakes and men in tights movies with 300M budgets and pay attention to what audiences actually want! Smart ORIGINAL material! And gasp! You can actually MAKE MONEY doing this! ARGO, SINISTER, SEVEN PYSCHOPATHS, BOOM, audiences have real CHOICES between quality original material and they are responding by turning out in a huge way.”
Ummmm no not really, these “Intelligent” films are labeled so based on personal taste, and yeah people are going to see them but realistically compared to the bigger movies hardly anyone is going to see them, that becomes evident when you look at the final gross.
The final domestic grosses will be like so ARGO will make around $65-$70 million by the time its done. SINISTER will make around $45 million (maybe less by the time it leaves theaters), and SEVEN PSYCHOPATHS will probably not crack $25 million domestically.
Heck if you combine all three of those predicted final grosses they will probably come out to around the same total amount that TAKEN 2 will make on its own domestically.
While these movies are doing well realistically they are not bringing out the MASSES.
What’s your point, exactly? That the ambition to make quality films should be ignored in favor of making dreck for the lowest-common-denominator audience? It’s thinking like that that’s ruining commercial moviemaking these days.
And anyway, if TAKEN 2 keeps dropping by 55% or so each weekend, it may not even catch the $145 million made by the original, which did only half the sequel’s opening-weekend gross.
Nice to see good movies doing well instead of the Sandler turds winning.
Seven Psychopaths, sadly, being the exception. Everyone wants their comedy safe and sanitized like Boom and those goddamn Friedberg/Seltzer movies instead of edgy and funny like 7P.
Whatever, 7P will end up being a cult movie while nobody will remember Boom in years while it ends up in the Walmart bin with other box office hits that nobody talks about anymore.
“serious drama to Ayn Rand acolytes, an hilarious comedy to the rest of us”
You’re such a free thinker! I’m so impressed.
As I was one of the few who saw the Atlas Shrugged I at the only theater in my city where it played on 2 days and 2 times each day for 2 weeks – was sold out each viewing, I was glad to see it at more theaters, more time choices, etc. The crowd was older – why? Because no college professor these days makes anyone read Atlas Shrugs.
Sitting next to 2 twenty somethings they kept whispering “why is everyone wanting to leave’? And after the movie I turned to them to explain it and told them to get the dvd of Atlas 1.
I can thank the lefty college professors for not telling their students to go see this film or read the book. Shame. Whether you’re a lefty or from the right side of the political specter, the movie was good.
I now want to see Seven Psychopaths on Saturday before football takes up my Sunday. Argo can wait until dvd imo. Why? My 50 inch screen with dolby speakers is plenty big enough to handle raving mullahs and ben afflicted telling a tale about 1980s Iran.
Oh please. No college professor would make their students read Atlas Shrugged (nor have they ever, in fact) because it’s not a serious work of anything. It’s a work of pure right-wing fantasy. The economics in it are ridiculous, and only make sense to the uninformed or the insane. There’s nothing scholarly about it – at best, Atlas Shrugged is a joke.
The movie failed because the work it’s based on is ridiculous, and because the film itself is as well.
I think you are wrong about the book. There are very few 20th century classics, novels of politics and ideas, that are still selling more than 50 years after their publication date. It does numbers that can only tally if it is speaking to people from both sides of the aisle. Even this week I read 3 stories about wealthy business men who have decided to retire early – to “shrug” – because of the burden of regulations. I have seen in my own part of the country doctors doing the same – moving out of medicine and out of the state at least a decade before people in their field used to retire. The economics are not “ridiculous”, they are the logical extension of policies that exist today and that Rand foresaw more than 50 years ago.
As to the film – the first one was okay, but not more than okay. I did like some of the actors but any big novel with elaborate ideas and set pieces is not one that can be done on a shoestring budget. This was a 70 million dollar film done on a 10 million dollar budget and it showed. And not contracting the original actors to sequels was a huge misstep. Not only very disorienting but also will compromise a DVD compilation.
Now to Argo. Why is it not #1 or #2? The answer that I got from someone was “No, I’m going to see Skyfall.” I remember when going to see movies would not be either-or, but now I suppose people are budgeting their movie dollar and these two look too similar.
Of course the economics are ridiculous. They are ridiculous because they make no sense at all. Rand didn’t forsee anything – she was a rich little Russian aristocrat whom the Communists threw out on her ass, and she spent the rest of her life sulking and inventing a monstrous ideology that shares plenty of similarities to Marxism, especially in their rejection of common sense, logic, and empirical fact.
Also, the woman had a fetish for forced sex. Actually…it was probably less of a fetish and more of an obsession. Ayn Rand was one sick cookie.
A few of your facts are wrong.
1. Ayn Rand was not a “rich little Russian aristocrat” – she was born into a middle class Jewish family, her father worked in a pharmacy. (She rejected religion and was an athiest).
2. The Communists did not throw her out – She graduated college in Russia many years after the revolution and was soon after granted a visa to visit relatives in the US and stayed.
3. She did not spend the rest of her life sulking – she worked in the film industry, took odd jobs when she needed to during the Depression, turned to writing both fiction and non-fiction.
4. Rejection of logic? Are you serious? Rationality and empirical reasoning were the “fountainhead” of her philosophy.
Perhaps it was just that the movie itself was poorly executed and that’s the reason for it’s failure?
The premise of Atlas Shrugged is interesting and should have appealed to a lot of people. However, the trailers did nothing for me – hammy acting, silly dialogue and outdated premises (railroads in 2012 – really?). I can see how this would wind up with 11% approval on Rotten Tomatoes.
This is not a conservative bashing thing as many other well regarded works out there that just turned into critically reviled movies like Mommie Dearest, The Bonfire of the Vanities, heck even a lot of biblical movies get panned. It doesn’t mean people don’t like the bible; they just though the execution of the film was terrible.
Atlas Shrugged Part II: How To Burn Money
Wow, Frankenweenie is looking pretty limp in its second week, huh?
My guess is Frankenweenie is going to be one of those films that has a poor run in the theaters before becoming very popular as time goes on. In twenty years, it will probably be the only film that opened this month that people will still be watching.
Who thought it was a good idea to move forward with Atlas Shrugged Part II and to open it in so many theaters? Hasn’t the free market already spoken? Right-wing films only do well if they’re religious-themed or attacking the president. See also: the failure of “Won’t Back Down.”
I guess I shouldn’t be surprised by the soft PSYCHOPATHS opening. American moviegoers don’t deserve a genius like Martin McDonagh.
Good thing he’s Irish then. And the film’s a huge step down. Doesn’t live up to his earlier work sadly.
Well Cadavra, you should see the movie before you throw out words like ‘genius’. In Bruges is one of my favorite films, SS had all the ingredients to be great – - but only a less than genius could mess it up so bad….
Do we still think Reuben Fleisher is a ‘genius’ after 30 Minutes? You need maybe 5 great films to be called a genius. Let’s not water down the word.
Oh, c’mon! I’m American. I’ve seen IN BRUGES twice. I enjoyed SIX SHOOTER. McDonagh has a growing legion of fans here, but I can see that his work isn’t for everyone. His writing is so funny and human, electrified by his ingenious plotting. But he’s a dark guy, with a taste for blood and absurdism. I’ve seen him referred to as the Irish Tarantino. Would you consider McDonagh to be a Tarantino-like medium-to-big draw wherever you are? Ireland? UK? Timbuktu?
I don’t like Tarantino, McDonagh is much better than him. I’m looking forward to Seven Psychopaths.
I don’t mean to compare them as artists. I’m wondering how they stack up as writer-directors with names you can use to market a film. Not every Tarantino film is blockbuster, but he does put butts in seats. I asked if McDonagh has a similar fan base in Europe or wherever.
I have a great deal to do with Europe (U.S. films there, their films, well, lots of places) and in my experience McDonagh’s fanbase is non-existent. I’m sure his friends and family are cheerleaders and ‘In Bruges’ did nicely (I loved it, by the way), but as a name on which to hang a movie, Tarantino’s is the one to have.
Argo was an incredible film. Affleck is quite the talent.
This is only occurring to you now? That’s he’s Beatty to Clooney’s Redford?
nah – pitt is redford to clooney’s newman. affleck, (and i never thought i’d say this), is following the Clint route, and re-defining his star persona in self-directed movies.
That’s right, the government is nothing like they are portrayed in Atlas Shrugged 2, hence the hilarious portrayal. The U.S. Government is fair, benevolent, and cares about what’s best for its people, and our politicians have no self interest and aren’t tools of their benefactors.
Atlas shrugged was brilliant, the best picture of the year. It will win every major award this year. Dont listen to Communist reviewers. I was not paid 400 dollars to post this.
Here Comes the Boom was boring and too long. Pitch Perfect has better music and better vomiting.
I’m not a James fan (King of Queens wasn’t half bad), but I took my boys to see Boom and the audience gave the damn thing a standing ovation. I’m embarrassed to say I got sucked in.
C+ CinemaScore for SINISTER? Those audiences must not have been at my theater. People were jumping and screaming at regular intervals. This is a really solid horror film that shouldn’t have been bumped a week at the last minute, giving it only one weekend to itself before PARANORMAL ACTIVITY 4 (from the same producers, no less) comes out.
I suspect one big reason HERE COMES THE BOOM flopped is because this goofy premise (Kevin James as a mixed martial artist) was sold as a straight-faced, inspirational “save the school” movie in the trailer. What were they thinking?
Sinister only got a C+ cineamscore. gah.
Cannot take Ben affleck seriously, especially since he ripped off one of the greatest heist movies ever in Heat with his Boston remake The Town. The guy is a phony. Plus, his politics are bad and he was in Pearl Harbor. Double negatives.
Refuse to support his movies.
to blah – Grow up! Ben has grown as an actor and is a very good director. The Town had nothing to do with Heat, both were exceptional movies. I was not an early Affleck fan but at least I kept an open mind and saw how Ben made wiser decisions with his movie choices and developed into a better actor.
The Town ripped off several movies and had little originality. Argo was very mediocre as well. He has no talent.
How is Atlas Shrugged doing this much, I don’t know. Should have had a screen average well below $500.
CBS Films couldn’t market the wheel.