EXCLUSIVE: The final installment of the 5-film Twilight Saga just came on tracking today. And my sources say Breaking Dawn Part 2 which opens November 16th is comping at Part 1‘s record-breaking levels. Plus advance ticket sales are running 16% ahead as well. Summit Entertainment like most studios uses several tracking services, and I’ve learned that Part 2‘s unaided is equal or ahead of Part 1 — so that make it higher than any of the other Twilight pics. Awareness also is the highest and, in fact, already in the 90s for females. Not only is Breaking Dawn Part 2 tracking better than any other film already or about to open in the domestic box office before mid-November, but it’s even better than James Bond — 72 awareness for Skyfall vs 88 for Breaking Dawn Part 2. (Skyfall opens November 9th.) Naturally, Summit, now part of Lionsgate, is hoping the finale grosses more than Part 1‘s $138.1M opening weekend and breaks even more records. It should — especially because of the on-again, off-again, now on-again real-life relationship between Kristen Stewart and Rob Pattinson. (Were those Summit execs born under a lucky star or what? The pair reunited just in time for all the worldwide promotion like personal appearances and press tours. And the studio denies their reunion is a publicity stunt. ”They’re kids. They break up. They get back together. They’re good,” one exec assures me.)
Once again Summit will assign “camping spots” to Twi-hards starting November 8th at LA Live in front of the Nokia Theater in Downtown Los Angeles. The huge crowds of tweens and teen and adults want to glimpse Bella and Edward before the film’s Red Carpet premiere on November 12th. This phenom happens every time Summit has released one of Stephenie Meyer’s Twilight Saga novels as a film. The studio has planned various events to relieve the boredom of the campers that weekend.
Within only a few days of advance tickets going on sale October 1st, Breaking Dawn Part 2 already represented half of Fandango’s sales for the week. Now Fandango tells me it’s 36% of today’s overall ticket sales even though it doesn’t open for 3 weeks yet — outselling this weekend’s Argo, Cloud Atlas, and Silent Hill: Revelation combined.For more estimates listed by title, see box office results here...
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