I suspect that Apple would have said something if it sold 1.5M or more iPad Minis. That was the top of the widely cited target range for sales that Piper Jaffray analyst Gene Munster gave last week ahead of the first weekend when consumers could snap up one of the new tablets with the 8-inch screens. Apple says today that it sold 3M iPads, including its new fourth-generation full-sized model. That’s “double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March,” Apple says. It adds that the Wi-Fi + Cellular versions of its iPads will be available in a few weeks in the U.S. before going global. Still, CEO Tim Cook says that Apple “set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.” Apple shares are up less than 1% in mid-day trading, and down 8.4% since October 23 when the iPad Mini was introduced.


some people are just sheep
For competitive reasons, Apple doesn’t break down numbers within a product category. It’s iPods, iPhones, and iPads on their financials. Whether they had launched one or several new iPads this weekend, it’s normal for Apple to release a single sales figure.
You know what else is normal? Amazon, Google, Samsung, Microsoft and RIM never release actual sales numbers for their products. Apple does every quarter. No one else does. What does that say about them? (And “shipped” doesn’t count.)
Yes, especially when those sales are below expectations. In the past, they’ve had no problem reporting numbers of individual product lines when it suited them.