
I am endlessly fascinated by the number of artists who damage their careers with dumb, self-important expressions of thought on Twitter, Facebook and other viral outlets. You don’t have to be Jack Kevorkian to see that the misguided need to service ego with viral expression is becoming a fantastic way to attempt career suicide. This week alone, we’ve seen Two And A Half Men’s Angus T. Jones flat-line his professional future like he was drinking tiger blood, after condemning as “filth” the show that pays him over $8 million a year. He did this in a taped testimonial for something called the Forerunner Christian Church.
Then, writer-director James Gunn found himself hoping Marvel won’t fire him from its next big superhero franchise Guardians Of The Galaxy because obscure bloggers dredged up a two-year old Tumblr blog post Gunn wrote in jest. In it, he described in detail which superheroes he would most like to bed, mixing in homophobic references for good measure. Finally, British actor Jason Flemyng, most often seen in films directed by Guy Ritchie and Matthew Vaughn, got into a playful conversation with some website guys with a camera-phone. As he cagily parried a question on whether Vaughn might direct the next Star Wars and hire him as an actor, Flemyng might have validated all the speculation. Or did he?
Celebrities have been strung up forever for saying dumb things in interviews while out promoting projects, but I find myself shaking my head when they fashion the noose themselves in web postings delivered when they have nothing to gain. Maybe it’s because I push words around for a living and maybe it’s because I’m lazy, but if I wasn’t being paid to write, I wouldn’t scribble a grocery list. For the life of me, I just don’t get the obsession with Twitter, Facebook and these other viral forms that celebs use to validate and sometimes snare themselves. I was taught long ago that it is fine to write stuff while your emotions are high and when you are riled up, but you should never publish until you’ve stepped away and taken the opportunity to consider all the angles, the potential for shrapnel, and consider the people your words might offend or alienate. I did find it interesting to observe this week’s blowback from celebs who didn’t do that.
In the case of Two And A Half Men‘s Jones, I know the wounds were self-inflicted, but I just feel sorry for this kid. Over and over, we see the difficulty child stars have in acclimating to adulthood, when the priority of their formative years is memorizing dialogue. Jones, perhaps hoping to see if there is more to life than simply being a teenage cash machine, tried to find purpose in religion. Unfortunately, that brought him to the doorstep of the Forerunner Christian Church and one Christopher Hudson. What church would take a vulnerable young man trying to figure things out, tape his career suicide attempt and then, in a Judas-like move, disseminate it to media? Obviously, a church that puts publicity over the best interests of its flock. I am glad that as beleaguered as Chuck Lorre might be after enduring Charlie Sheen’s unprecedented viral meltdown, he had the grace to cut this kid a break. Note to Angus: there are churches all over Hollywood that do not have cameras in the confessional. Find one.
Luckily for Lorre, Jones’ co-star Ashton Kutcher has gotten viral stupidity out of his system. He stopped sending rapid-fire tweets after revealing a dazzling lack of good judgment. For instance: in 2011 he declared pro football’s opening day “without a doubt the greatest day of the year,” apparently not realizing most people were hanging their heads because that day also marked the 10th anniversary of the 9/11 terrorist attacks in Lower Manhattan and D.C. That wasn’t enough to slow his roll, but Kutcher hung up his Twitter obsession after ranting about the firing of Penn State football coach Joe Paterno. “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste,” Kutcher tweeted, seemingly oblivious to the fact that Joe Pa was sacked because he and other college leaders were told that former defensive line coach Jerry Sandusky had buggered a boy in the football locker room shower, and they never bothered to call the cops. It already had created an unprecedented scandal in collegiate athletics. Kutcher certainly isn’t the first or last celeb to file in a rush, and then regret the words when they’ve had a moment to think about them. And if Sheen could find another series job despite his alarming viral rants, then maybe career suicide is the wrong word to describe what is going on here. But why jeopardize your career when it isn’t necessary?
Gunn’s Twitter controversy is by comparison a tempest in a teapot, but it is a cautionary tale that a dumbass web post sticks like napalm. Gunn, with credits that range from Tromeo And Juliet to Scooby-Doo to the excellent Dawn Of The Dead remake, was in full zombie brain mode when he took to Tumblr to wax on about the most bang-able superheroes. Early this week, I saw this item as it was being disseminated by obscure geek sites. Unlike Brett Ratner’s fresh, dopey comments that cost him the Oscarcast producer job, Gunn’s blog was written two years ago, and a full year before he was hired by Marvel for Guardians Of The Galaxy. To me, that exceeded the statute of limitations for stupidity. I left it alone when I knew Marvel wasn’t going to sack him. Then, Gunn’s self-inflicted gunshot wound found its way into a London newspaper and other outlets, drawing the inevitable condemnations from advocacy groups. As is all too common nowadays, Gunn is now in full apology mode but so far has hung on to his dream job.
Now, debating the sexual attributes of pretend comic book characters is dumb, but men have been debating such dumb things since William Shatner’s Captain Kirk bedded, among other intergalactic lovelies, a green-skinned temptress on the original 1960s Star Trek. Such chatter usually takes place among friends perched on barstools. Why would a notable filmmaker put it into a public forum, and inject things that can be hurtful and construed as homophobic or racist?
The Flemyng-Star Wars thing is more funny than serious because the issue of Vaughn has come down to an evasive answer and body language from an actor who’s known for being playful. The Vaughn rumor has been around since Disney bought the keys to George Lucas’ tired Star Wars vehicle and pledged to resuscitate it.
As much as I’ve heard the Vaughn rumor, I’ve also heard Jon Favreau is panting after this job, and even that David Fincher, who apparently worked for Lucas’s ILM in a menial job as a teen, might be game for one of these new films. Unfortunately, we are getting nothing out of Lucas Land on what they call speculation. I broke a story recently that Lawrence Kasdan and Simon Kinberg will write future Star Wars installments, most likely the second and third installments of the new trilogy, I’d heard. Lucas, through Disney, denied every speck of this, but I ran it anyway. They won’t comment or clarify these things because they want to announce it themselves on their own Twitter or website or whatever they’ve got.
Why does everybody want to be a journalist? I thought it was a dying racket.


True essay but on the flip side it has literally launched and enhanced the careers of many others. PR careers are facing the guillotine.
On the contrary, PR professionals are more vital than ever. This article demonstrates why celebrities shold never be making their own posts under their own name. Turn their online image over to someone with expertise opin image management. So much safer that way.
And when you make just-for-fun posts, do like I’m doing right now – NEVER use your own name.
ummm wrong and wrong….
PR professionals have more important jobs than ever and are frequently employed as firefighters for dumb social media statements made by celebrities of all types….
and I can’t think of a single celebrity that launched or enhanced a career strictly because of deft use of social media….
on the other hand the carnage in the last couple of years to athletes, politicians, actors, etc. from twitter alone exposes how dumb most of them really are….
best post i have read on this site in ages. great work Mike.
Well put Mike. PS. I’ve been waiting for someone to comment on the blatant exploitation of that kid by a “religious figure’ so purely-overtly out for self-gain. I was kind of hoping you’d include the sickest part of the manipulation; the Pastor taped this “confession/testimonial” on the studio lot, in ATJ’s honeywagon for 2 1/2Men in btwn takes. They taped it in the kid’s honeywagon, paid for the show they’re slaughtering.
I bet Angus’ agent, Dana, is having a field day with this.
When you’re making $8 mil per year (for how many years?) and be young at that, you can afford to say whatever you want, to whomever you want. It won’t matter if you’ve invested well. What’s troubling is the religious holdings these nuts have over the young – and elder – and wealthy. Where are the sane these days?
No, that “Orion slave girl” was actually dancing for Captain Christopher Pike in “The Cage/The Menagerie”. I would hope that a web site that professes knowledge of television would get that right.
Captain Kirk and the girl in that still never met.
I wager 600 qualtloos on gloomrider. He knows his Star Trek.
Maybe they got her mixed up with the Orion slave girl who was palling around with Lord Garth. Kirk definitely met her,
GOD we are such nerds to even know this.
In that instance, attempted murder by Yvonne Craig as an Orion, but still no “bedding”. I will concede that the murder attempt happened in a bed.
As a kid, I was constantly told by my mother “to behave in public as if everything I was doing and saying would be on the front page of the next day’s newspaper”. Was good advice, still is, although, now you have to include television news, facebook, twitter, pinterest, etc. and whatever else might come up in the future. “Reporters” are all around us today and include people recording things with cell phones and security cameras. Personal privacy is a very fleeting thing these days.
This whole James Gunn controversy is ridiculous. The man gave a heartfelt apology above and beyond what most people in his situation do. Plus, he owns a cat, so he’s clearly sensitive.
You care correct….unshakeably so. Cat ownership is always the defence. If OJ had owned a cat, he’d be walking the streets today….
On the other hand, social media is great for marketing. Why would a company hire an actor that doesn’t have instant access to their most invested fans? It’s something my company weighs heavily when hiring talent, although I work mostly in online video so it’s obviously especially important here. But online video is also the new wave– Machinima has debuted a ton of movie trailers this year, for instance. From television to movies, talent has got to have some kind of online presence. But if you can’t do it judiciously, you have to hire a company to do it for you.
I hope Marvel fire James Gunn. Christ, what a jerk!
Why?
Here come the witch-hunters with their torches and pitchforks. Get a sense of humour. The guy’s remarks were amusing and harmless, and he was only talking like nearly every male in geek culture talks. The only mistake he made was not realizing that he had the potential to be a mainstream major director and had to stop talking the way dorky comic book fans talk and start talking like a politician.
You realize he was mocking the types of crass morons who actually write that kind of stuff? It was not remotely serious.
I imagine the same people outraged at him are the types that don’t realize Stephen Colbert is mocking Conservative pundits and think he actually is one.
Mike. Love you and your writing but life is too short for celebrities to always think of themselves as celebrities and have to play a public relations game your whole life/career. Good for them, I say, even though I care little about what they say.
All this anti-defamation groups are jokes and make race, sexual and other types of humor more taboo than it should be, which causes more hatred between people.
Love ya, Mike.
That was the best response to the Angus Jones comments I’ve seen. I hadn’t thought of it from that angle, but you are absolutely correct…that church used him when it should have been protecting him. Well said.
Yep, when all else fails, blame the church… or the Bible. Either one.
The blog post by the Dane Cook sitcom creator was pretty awesome.
I remember a trending topic where Dave Chappelle tweeted: “#ThingsThatDontGoWellTogether Twitter and Alcohol.” Which leads to the Russian proverb, “What a man says drunk, he thinks sober.”
With the Gunn story, as far as I know, the blogger never reached out and tried to get a comment from him, allowing him to defend or apologize for something I’m sure he had completely forgotten about, sounds like much stirring of a pot for traffic sakes to their site.
Thank goodness Twitter wasn’t around when Frankie Muniz was hot on MALCOLM IN THE MIDDLE.
Disney will force Marvel to fire Gunn. They won’t let Marvel make the movie if Gunn is directing it. Too much negative buzz on James. He will get a shared writing credit but that’s all. He screwed up and it would be continuing controversy if he directs the movie. His apology sounded sincere but the damage was already done and he’ll be replaced very soon.
Did James Gunn ever apologize for “Slither”?
If anything should be career suicide it should be “Slither.”
They hired him knowing he made Tromeo And Juliet. This silly blog is nothing compared to that.
A previous bad movie is one thing.
But everyone knows DISNEY hates controversy, even though they previously (and, according to Disney’s PR, unknowingly) hired a convicted child molester to direct not just a movie for them . . . but a movie about high school, complete with a locker room scene.
Agree. James Gunn is out. And as a fan of Guardians of the Galaxy I think these are good news.
I can just imagine Twitter in the 1950s:
@JerryMathers
Hahahaha @elvisrules69 hey man wheres your mas beaver
@JerryMathers
I’ll kick your punk ass @sullivansunday your beaver smells
do you write for The Mindy Project or one of the Nickelodeon shows?
None of these things should be this controversial. Or controversial at all.
Like the internet itself, the social web has its perks and its drawbacks — the biggest of these being people’s ability to spew forth as they wish, and often anonymously.
The celebrities aren’t the issue. It’s the celebrity culture that has infested this country. I have 260 followers on the Twitter. No one gives a shit about what I say. Still, I watch what I say so that once I hit 200,000 in the year 2190, I won’t have to concern myself with such controversies.
If we stop caring about these celebrities and the minutiae of their every word, and we really should, then the issue goes away. Tracy Morgan, Brett Ratner, Ashton Kutcher — they’ve said stupid shit. So what? What is an apology going to do? Shut down their Twitter accounts. That’ll shut them up. And then we can move on.
You are absolutely correct about our celebrity culture, though I believe it has infested countries other than our own as well.
Although I don’t agree that celebrities aren’t the issue, as they pander to the celebrity culture and, hence, perpetuate it.
And, these days, it’s all about the numbers: how many Twitter followers; how many Facebook friends; how many LinkedIn connections. Generally speaking, no one cares much about quality anymore; it’s quantity that matters.
The Internet’s been making celebrities since young wannabe-Hollywood starlets learned that making and releasing a sex tape could wind up netting you $65M a year. IMHO, that’s far more sad and toxic than a kid who finds God and decides to call his (universally derided by the Hollywood community) show what it is.
I find this column incredibly silly. To compare Jones to Gunn makes no sense.
Gunn did nothing wrong. He was just being silly on his blog making jokes that most people didn’t see or didn’t care about or found funny. A handful of over-sensitive, crybabies looking for something to cry about made a mountain out of a speck of dust. This is a guy who used to make Troma movies yet we’re looking at him to be an expert on morals and virtue. This is just more PC-police run amok. There are a million columns on the internet about superhero sexual fantasies. Nobody cares about any of those. They only care when it’s somebody with a little bit of fame because then the loud mouth media tattletales and the special interest group hall monitors can hold his career hostage and browbeat him into becoming a spokesman for their own self important cause.
How did Jones do anything wrong? He expressed an opinion. So he’d like to be on a more wholesome show. So what?
But that wasn’t his opinion. He was mocking the types of people who post on ComicBookMovie and other websites. Misogynist “dudebro” types.
It was all a joke that some people took as real.
“I just don’t get the obsession with Twitter, Facebook and these other viral forms that celebs use to validate themselves.”
Celebrities, particularly actors, are all about promoting themselves. Have you ever attended a party with a lot of actors? If so, have they ever asked about you, your life, your family, your significant other? No, they ALWAYS turn the conversations around to talk about themselves and what they’re doing with their lives. Trust me, I can speak from first-hand experience. And they really believe that EVERYONE is interested in what they had for breakfast, what toothpaste they use, where they’re sleeping tonight, or who they’re lunching with.
This new form of “instant communication” media merely affords celebrities additional outlets to let the world know that they think highly of themselves and that everyone else should feel the same.
Anyway, it’s about time someone addressed this issue, as it really is getting out of hand.
I, personally, do not subscribe to either Twitter or Facebook.
Gunn’s problem is similar to any fringe filmmaker or artist who breaks into the mainstream, there is a huge body of work and statements they made when only the fringe was paying attention. Gunn made one of the most queer-friendly films of the 1990s, Tromeo And Juliet, which also contained some outrageous Troma styled politically incorrect twisted humour and was a hard NC17 for reasons obvious to anyone who saw it. Then he made movies like The Specials and Slither, and quite recently his “PG Porn” comedy shorts with Nathan Fillion and Sascha Grey were all very adult and all potentially offensive to latte drinking vegan soccer moms who have no concept of Geek Culture or shock humour. Even Super, the excellent movie that probably got him the job to helm Guardians, is way outside the mainstream. It presents a brutal murder as warped justice that ends up being beneficial though completely insane, hypocritical, and criminal, much like Kick-Ass did. Marvel had to know that something from Gunn’s past was going to freak out the uptight blogosphere. Firing him would take away the only promising thing about the weird Guardians. A weird movie is going to need a weird director to match its sensibilities. If that is impossible for a major budgeted film then perhaps the whole Guardians movie is impossible to green light as anything but a smaller budgeted film.
*correction, Gunn wrote and was associate director on Tromeo & Juliet. Lloyd Kaufman directed.
Enjoyed this piece. I hope Deadline does more like it.
Very stupid analogy about Jack Kevorkian
You’re no one in Hollywood unless someone wants you dead.