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Popular 2004 Televisa telenovela Rubí is getting an English-language adaptation via Fox. The network has put in development an hourlong series based on the telenovela. Written by Lisa Loomer, it centers on a beautiful but poor woman who will do anything to make her dream a reality and become rich – she will even give up the greatest love of her life. 20th Century Fox TV and Televisa are producing the project, executive produced by Loomer and Michael Garcia. The telenovela was a monster ratings hit when aired in the US on Univision from September 2004 to March 2005, with its two-hour finale drawing nearly 8 million viewers.
The single-camera Slaty Fork, from writer Dave Holstein (Weeds) and 20th TV, is ensemble comedy that follows the relationship between a young female cop and her dad, the former police chief, as well as other local police and volunteer firefighters in an offbeat resort town. FishBowl Worldwide Media’s Vin Di Bona, Bruce Gersh, Susan Levison and Shaleen Desai executive produce, with Holstein co-executive producing. FishBowl also has comedy Dumb F*ck in development at ABC. Holstein and FishBowl are with CAA.
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Slaty Fork, by the description, looks like one of the top choices for Fox. Unfortunately, instead of building around Raising Hope, they are now trying to build around New Girl. NG should stand for Not Great, and The Mindy Project is HORRIBLE. While I liked Ben and Kate a lot at first, the past 2 or 3 episodes have been a chore to watch. As it is now, Raising Hope is Fox’s only good live action comedy. If they don’t renew Goodwin Games, I will be mad.
Oo, Rubi is an interesting series to bring to American television. It’s basically about a total bitch with reasonably good intentions you can’t help but love and root for. It’s an interesting, almost reverse take on the usual soap opera formula of a goody two-shoes heroine vs a evil villainess.
For it to succeed, it will need a very charismatic lead actress for the title role. She will need to carry the entire show on her shoulders.
On the Holstein project, why is the writer only a CO-EP, while the corporate people are EP’s? Holstein will be the one writing every word; he’ll be the one who has to stay up late addressing all the network’s silly notes. He’ll be the one doing most of the work shaping the characters.
I know Hollywood is an unfair town. And the writers often take the brunt of the unfairness. But it’s not like the people at Vin DiBona’s company are Jerry Bruckheimer. I bet Hostein has produced more scripted TV than the folks at “Fishbowl,” through his work at “Weeds.” He should get at least the same title as corporate people.
I hope this is as successful as the MyNetwork’s telenovela-to-English adaptations! Oh wait…