ABC’s Good Morning America looks like it will win the November sweep in the key 25-54 demographic and total viewers for the first time since the middle of the 1990s. The early morning show pulled in 2.034 million in the demo for a 1.7/12 rating during the span from October 25-November 21, marking GMA’s first victory in the demo in any sweeps period since July 1994. NBC’s Today (1.7/12) drew 1.991 million adults 25-54 during sweeps and CBS This Morning (0.9/6) 1.068 million. GMA also looks poised to finish tops in total viewership for the first time since November 1995, garnering 5.348 million total viewers during the sweep stretch; Today had 4.885 million and CBS This Morning had 2.789. GMA has seen a sure and steady ratings rise in recent months over rival Today outside of during the Summer Olympics. GMA started the 2012-2013 season in the top spot in the demo and total viewers, the first time in two decades it won premiere week in total viewers and in 21 years since it beat Today in the demo. Season to date, GMA is up 5% in total viewers and 3% in the demo vs a year ago.
Deadline's Dominic Patten - tip him here.