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ABC’s Good Morning America looks like it will win the November sweep in the key 25-54 demographic and total viewers for the first time since the middle of the 1990s. The early morning show pulled in 2.034 million in the demo for a 1.7/12 rating during the span from October 25-November 21, marking GMA’s first victory in the demo in any sweeps period since July 1994. NBC’s Today (1.7/12) drew 1.991 million adults 25-54 during sweeps and CBS This Morning (0.9/6) 1.068 million. GMA also looks poised to finish tops in total viewership for the first time since November 1995, garnering 5.348 million total viewers during the sweep stretch; Today had 4.885 million and CBS This Morning had 2.789. GMA has seen a sure and steady ratings rise in recent months over rival Today outside of during the Summer Olympics. GMA started the 2012-2013 season in the top spot in the demo and total viewers, the first time in two decades it won premiere week in total viewers and in 21 years since it beat Today in the demo. Season to date, GMA is up 5% in total viewers and 3% in the demo vs a year ago.
Related: NBC Wins First November Sweep Since 2003
Deadline's Dominic Patten - tip him here.
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I can’t say I watch a lot of morning TV, but historically if the TV was on, it was on “Today.” No more. Not after what they did to Ann Curry (and they did it on air). They need to give Matt Lauer the boot and rebuild and claim their past glory.
Agree 100% with this. Appalling behavior. Glad to see Ann working with Brian Williams during the Superstorm.
Used to love this show, but it is now unwatchable meringue. Lara Spencer and Josh Elliott have taken over and pushed the moron quantum to levels unseen since the invention of the cathode ray tube. Poor George Steph. gets three minutes at the top of the show for some smart questioning of a real newsmaker, then has to spend the next two hours with a fake grin, watching Lara and Josh snap towels and light farts. But numbers don’t lie–it seems to be working. Oy.
So agree. Did not like how Anne Curry was fired but GMA is the worst. It seems like Laura Spencer is the leader of that show and everyone is trying to act as silly as she does.
For the network morning shows, the real competition is no longer the other network morning shows.
In many cities, the most-watched TV program between 7 and 9 A.M. is a local news show (usually, but not always) on a Fox-owned-or-affiliated station.
Agree with you jarlerguy. Lauer is past his prime and not even likable. Put Willie Geist in as a the lead anchor. New generation, new talent. And please Seacrest OUT. He better not replace Lauer.
NBC is still paying the price for their distaseful treatment of Ann Curry. They deserve it. Good job GMA. I hope CBS this morning can gain ratings instead of being third all the time.
Ann Curry’s doing the happy dance!
Used to watch Today. Switched to CBS This Morning. Not looking back.
Have not watched since they shafted poor Ann, the only one I miss is Al Rokker.
I like CBS This Morning. I turned to it a few months ago and got hooked. It’s mostly straight news and interview segments. No crazy antics. No inane banter and moronic pop culture stories every 30 minutes.
Once and for all, NO on-air talent in television has the sole power to decide their co-host. Management, ultimately, makes those decisions. Talent may have input, but the owners have final say. Period. Ann is a solid reporter but was a weak interviewer, with little ability to roll with the punches, a MUST for morning tv. Was
the transition handled badly ? Yes. But Matt was not the reason. Management made those calls. That said, the freshest personality on morning tv is Norah O’Donnell. What a boost for CBS. NBC’s real mistake was letting her get away.