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NBC‘s experiment with a newsmagazine in the iconic Thursday 10 PM time slot is over. The network just announced that midseason drama Do No Harm will move into the time period on January 31, following the hourlong series finale of 30 Rock, which will air the same night from 8-9 PM, The Office and newbie 1600 Penn. The low-rated Rock Center With Brian Williams will move to Fridays beginning February 8 and air in the “newsmagazine” 10 PM slot, bumping Dateline to 9 PM. Dateline will take over Grimm‘s slot while the supernatural drama is on a hiatus. When Grimm returns to its 9 PM berth March 8, I hear Dateline will either get off Fridays (by then the Sunday edition will already have launched post-football), or replace Rock Center if the show does not get any traction on its new night. “January 31 will be a special night as one classic series will mark its finale with a great hour-long sendoff episode while a promising new drama will make its debut on Thursdays,” said NBC chairman Bob Greenblatt.
Do No Harm faces long odds as NBC’s Thursday lineup is a far cry from the glory days of Must See TV. Both new drama series the network launched in the time period last season, Prime Suspect and Awake, fizzled. In Do No Harm, Dr. Jason Cole (Steven Pasquale) is a highly respected neurosurgeon who has a deep, dark secret. Every night at the same hour, something inside Jason changes, leaving him almost unrecognizable — seductive, devious, borderline sociopathic. Do No Harm is produced by Universal Television and Traugott Company. The executive producer-writer is David Schulner.
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DEAR NBC: Why do you keep promoting The Office as “The Final Season” but don’t mention the same for 30 Rock? I know The Office is higher rated but 30 Rock has a rabid fan base and they’ve consistently given you quality programming, so it’s insulting not to recognize the end of an 8 season run.
And God forbid boosting the ratings a bit by putting some actual marketing behind it.
I know they did for the show’s premiere this season.
I think Grimm should be paired with Law & Order: SVU on Fridays.
Rock Center at 8PM, Grimm at 9PM, SVU at 10PM. Get rid of Dateline on Fridays, keep it on Sundays.
NBC should have scheduled “Rock Center” on Friday nights from the get-go. I said this months ago. Friday night should be a night of unscripted for the network. Placing “Grimm” back in the mix will be another mistake. There is no reason why “Grimm” can’t work on another night — perhaps Wednesday in place of the comedies.
So they’re going to give Grimm an almost four-month hiatus? What’s with NBC putting their better performers on ice for so long?
Enough with the “winter finale” and the two month hiatuses for shows that brings filler crap and day & time jiggling and then wonder why people stop watching, there’s a problem when I have to put reminders in my phone for when tv shows are going to be on… Can we either do shortened seasons (aka cable networks or foreign networks)?
March 8 return for Grimm? My god – NBC just doesn’t have a clue.
What is NBC thinking sidelining Grimm for four months? Does no one remember what happened to Jericho? Besides that, Do No Harm should be paired with Grimm if it wants a real shot at succeeding, but instead it’s replacing it.
It’s like Zucker is still calling the shots. Yeesh.
I hate network thinking. They want “hits” rather than solid performers.
Rock Center should die. I lost all respect for NBC news and Brian Williams when just days after Hurricane Sandy, the show devoted a segment to Alec Baldwin and his thoughts on NYC. This was instead of talking or featuring the thoughts of EMTs, Medics, FD, PD or everyday citizens who were suffering and helping save lives. Way to go Brian Williams.
Why on earth is NBC not giving “Do No Harm” a real chance by scheduling it after “Grimm”? They draw the same audience, and this would give it a lead-in to get it started. And a four month hiatus for “Grimm” ? What on earth are these people thinking?
People, read the article carefully. Grimm will still air several more episodes in January at 8pm Fridays before going into a month-long break in March in its new timeslot (as opposed to 4 months as some of you would like to believe).
Before January 31 comes, Grimm would still be in its current time period.
If it’s a Pulpy smartly written show that produces highly executed narrative. NBC truly is losing an opportunity to have 1 hr drama hit that actually fun to watch. NBC is currently offering nothing that entertainingly high brow when it come drama.
If its a By The Number Procedural. Let’s hope Cable or some Foreign can give of something worthy to watch in that hour on the TV schedule.
They should have left Rock Center on Mondays. It’s an enjoyable magazine show and there’s nothing good to watch on Mondays, unless your hometown football team is playing on Monday Night Football on ESPN.
NBC has to seriously consider cancelling Rock Center as it’s been bounced around 5 times already and hasn’t established any kind of traction or ratings as a result. This new drama won’t stand a chance in their new timelsot and NBC has to do a better job in bringing about better programming and NO REALITY if they want to be taken seriously once again.
Do No Harm may have a longer run than its NBC-Thursday/10pm predecessors Prime Suspect/The Firm/Awake. I believe NBC has two 10pm slots open in the winter/spring seasons – 10pm Thursday and 10pm Sunday (post NFL football). Hannibal is still awaiting a timeslot and premiere announcement. I think all other NBC new scripted series are accounted for [with exception of Save Me].
If memory is correct, NBC originally had Do No Harm slotted for the 10pm Sunday slot post-Football season. Hence, we may see DNHarm start off on Thursday, and perhaps moved to Sunday to make room for Hannibal. Either way, that should at least give Harm some time to find an audience in one/both of those two 10pm slots. I’m anxious to see the show – a good cast, including Alana de la Garza.
Regarding Rock Center, I could never understand why NBC would place a magazine show in that 10pm Thursday-prime location on the schedule – very strange. Do No Harm should be able to improve on Rock Center’s dismal ratings, and that could help keep Harm running until May, either on Thursday or Sunday nights.
Dear NBC There are very few shows on NBC that I watch. This was one of them. Your loss now you are cancelling. One more show I will not watch on your network.
Bring back do no harm!!! Nbc idiots!!