It’s been nine long years, but NBC’s primetime lineup has made the network No. 1 in this year’s November sweeps. “This is the first time we’ve been this happy in a long time,” NBC Entertainment chairman Bob Greenblatt said today. “It is possible to move the needle. There is a spring in our step.” When NBC last topped Adults 18-49 in November sweeps in 2003, it was showing The West Wing, Friends and ER. Now, with 25 of 28 nights counted, NBC has moved up from last year’s fourth spot to first. The network is averaging a 2.8 rating among adults 18-49 this fall, up 17% compared with the network’s 2.4 at the conclusion the November 2011 sweep. This year’s sweep started October 25 and ends tomorrow. Coming off the summer lead-in of the Olympics, the continuing success of Sunday Night Football and The Voice, plus strong numbers for the new Revolution and Go On, NBC has been solid week after week.
Among the four networks, NBC saw its adults 18-49 and Live+Same Day 18-49 number go up from last year while CBS, ABC and Fox saw declines. Fox went from the top spot of 3.1 to No. 3 with 2.4, down 26%. CBS went from 2.8 to second place with 2.4, down 14%. ABC went from 2.5 last year to fourth this year with 2.2, down 12%. CBS looks set to win the sweeps in terms of total overall viewers for the 11th straight year. The network is averaging 10.21 million viewers a night.
With the absence of football, The Voice and Revolution in the next three months, Greenblatt said in a conference call Tuesday that he anticipates a drop-off. “I’d be astonished if we ended up to be No. 1 with some of the firepower the other networks have,” he said of the end of the season. “Third place would be a triumph for us but beyond that I’m not willing to go there yet.”
Greenblatt also had some answers about upcoming NBC shows, specifically Hannibal and The Sound of Music. “The question will be do we have room for it, to launch it in April before the season ends or should we hold it to the summer. A bunch of things have to play out before we can make that determination,” he said of the thriller series with Mads Mikkelson playing Hannibal Lector. On the live broadcast of The Sound of Music produced by Smash’s Craig Zadan and Neil Meron, Greenblatt said “I think we are close to finding our Maria and as soon as we have that in place we will announce it with great fanfare.” He added that the special would likely air this time next year, Christmas of ’13.” The NBC executive also said today there are plans in development to keep Revolution alive during the break with original content that could possibly end up online or some other digital platform. “We’re feeling a sense of relief and excitement about what is to come,” Greenblatt said about the new year.
Deadline's Dominic Patten - tip him here.


Anyone other than me thinks this will not last?? “A one time wonder.”
Oh no…that means they are getting ready to ax one of the top three shows in ratings…remember Harry’s Law.
For sure;-)….
Old people don’t count as ratings, only figures to put on press releases despite not helping at all with profits from advertisers.
lol
Harry’s Law was never one of NBC’s top three shows in “the ratings” (adults 18-49) as you put it. In fact it was DFL in demo for much of last season on NBC.
However Comcast is still laying off NBC/Universal workers… how sweet of them…
I’m happy for NBC. Good job, Peacock network!
I’m not going to jump on the hate bandwagon. I watch a lot of NBC and I have nothing to complain about. I’m sure this comments thread will soon be filled with a bunch of miserable wretches who can’t ever bring themselves to give credit for a job well done, so just know that there’s one guy out here who thinks they’re doing pretty good.
Thanks to Ben Silverman. He set up half this line-up.
Take away The Voice and it all crumbles. The Voice is also what is protecting Revolution.
They need to start focusing on shows that have a future. Chicago Fire should be on another night. SVU should be on at 10PM.
It’s hard to be happy for this “victory” when nothing smart was done to ensure they build on it. Remember when ABC plugged all of the holes in their line up with “Who Wants To Be A Millionaire”?
What about TOTAL VIEWERS????
Then I’d be impressed.
Count me as one of the haters.
NBC is all about “The Voice”. And its “success” isn’t about rebuilding the network. It’s about capitalizing on that one show just like they were doing nine years ago with “Friends” to stay on top.
Can we get over A1849? It’s an outdated demo. And we’re celebrating a 2.8? 2.8 is good for #1? Really? Tragic.
Advertisers, you know the guys who pay for the ads, want 18-49. So what you’re saying really doesn’t make sense.
Right, because I’m 51 and don’t spend a dime anymore. Don’t watch TV, either, right? See how insanely idiotic those demo #s are?
Football is also a big reason for the success. Not just the Voice. I think they won’t be 1st but they won’t be 4th
A win’s a win people.
Congrats to Bob. There was no place to go but up. Better sooner than later.
I demand a recount!
This is really funny…because I’m a TV guy and always have been. I watch it every day, every night. And I’m being completely serious: I don’t watch ONE single thing on NBC. Nothing.
Now, I’d “like” to watch 30 Rock and Parks & Rec, two shows NBC has said they’ll be doing without in their comedy “re-definition,” but I don’t tape (gasp!) and watch things later, and I’m not missing the addictive Vampire Diaries, so I’ll catch those great sitcoms on the flip-side of syndie.
The today show sucks. It’s so gender biased it’s discusting. From stories about males who where pregnancy outfits to simulate what it is like to be a woman who state things like they are not man enough to be a woman to segments showing the male as a stay home dad yet discribing the female as over worked and under paid. I can only imagine how many female producers there are for that network. It is only a wonder why Matt Lauer, the best interviewer in the biz, doesn’t just leave.