
After a month of excitement, with Malibu Country and Last Man Standing launching strong, Shark Tank hitting highs and Undercover Boss rising, Friday returned to its normal depressing self last night with all programs under a 2 demo rating.
ABC’s Last Man Standing (1.4/5) and Malibu Country (1.3/4) continued to fall to new lows, down 14% and 24%, respectively, from last week. Last Man Standing‘s decline has been less steep — it is down 26% from its season premiere two weeks ago and outperformed its lead-out, Malibu Country (down 41% from the series premiere two weeks ago) for the first time last night. The comedies seem to be dragging Shark Tank down with them. At 9 PM, the reality series (1.9/6, down 10%) posted a second week of declines after two weeks of series highs, and is now below its last airing at 8 PM. 20/20 (1.4/4) too was down from last week, by 14% and yet ABC won the night in 18-49, a sign of how low the bar on the night is these days. And Shark Tank once again ranked as the highest-rated program of the night in 18-49 as it has for six of the past seven weeks.
CBS was once again paced by Undercover Boss (1.7/6), which was down 11% from last week, while CSI: NY (1.4/4) was flat. The special We Will Always Love You: A Grammy Salute to Whitney Houston (1.4/4) was down a tenth from last week’s episode of Blue Bloods in the hour.
On NBC, following comedy repeats, Grimm (1.6/5) was down a tenth from last week as was Dateline NBC (1.2/4). Fox was status quo, with Kitchen Nightmares (1.2/4) and Fringe (0.9/3) even with last Friday. On the CW, the season finale of America’s Next Top Model (0.6/2) was flat with last week, followed by the special America’s Next Top Model: The Girl With the Best Top Model Freakout (0.4/1), which improved on Nikita’s performance in the 9 PM hour last week by a tenth in the demo.
TV Editor Nellie Andreeva - tip her here.


So glad to have Malibu Country/Shark Tank on Fridays! It brightens up the night (I normally don’t view any Friday shows)!
We are big fans of Shark Tank but record it and watch it later, without commercials. How do you account for viewers that do this?
Poor night across the board and next (Black) Friday will be even worse. The weekend web curse seems to be expanding from Sat/Sun (except for sports) into Friday. Network bosses need to pull hard on their turkey wishbones on Thursday as erosion continues and alternative viewing grows.
Well, at least the networks get a confirmation as to who watches their shows. The ones who spend more bucks on gas driving to places to buy stuff to save a few bucks on purchase price – only to learn that the time they wasted and cost of gas amounts to a definite loss – $$ & time – in the end; do the math. BTW, IF they waited ’till after Christmas they’d not only get discounts, they’d get them on better brands.
SHARK TANK should be a full TWO HOURS on Friday, 8-10pm! Don’t let the sharks be dragged down by sitcoms, ABC!
Amazing how many suckers there are out there who a) expose their ideas to the world and b) give a portion to the ‘sharks’ for low, low, low amount of money. Kudos to the ‘sharks’; that’s why THEY are super rich 7 not those they prey on. Besides, of those who just couldn’t pitch an idea in a professional manner, didn’t mean their idea sucked, it just means they needed a mouthpice, but because they were on TV, their hopes are doomed. Shark Tank is great entertainment but BAD for most startups!
Shark Tank needs to up its game with better contestants. Last night was particularly weak and consequently negative and slightly mean-spirited with only one product (and poor at that) making a deal. Producers need to screen and program more dynamically for the show to retain its viewership. Plus the move to 9:00 behind two so-so sitcoms isn’t helping. Show was better positioned at 8:00 when a natural hop after NBC’s Jeopardy to ABC’s Tank was a comfortable audience demo segue.
The episodes have been weaker this season because abc ordered a full season, instead of the half seasons they usually order. So there is more filler now. That being said, none of the inventors on shark tank are suckers, the exposure they get even if they leave empty handed is amazing.
As much as I want LMS and MC to succeed (and they are indeed compatible), I tend to agree that quality-wise they’re just so-so. Of course MC has fallen more steeply than LMS, but in fairness it did have further to fall, having raced out of the gate with a 2.3. (Also it has adjusted up a tenth in the finals the past 2 weeks.)
At the end of the day, is ANYTHING on Fridays appointment viewing? I tend to think it’s all DVRable…
I agree shark week two hours, llet ABC Family revive TGIF.
I think Friday and even Saturday are still viable to host and incubate interesting programming that can earn their legs and move to other nights, just look at the original csi.
IMO, Last Man Standing and Malibu Country both have good supporting casts (Nancy Travis and Hector Elizondo/Sara Rue and Lily Tomlin) but Allen and McEntire are both annoying. Plus, both shows seem pretty damn bigoted.
America’s Next Top Model (0.6/2), The Girl With The Best Top Model Freakout (0.4/1). Seriously,with numbers like that how the hell does the CW qualify as a network!? If the CW was a horse,it’d be shot and put out of its’ misery. And yes, I know all networks struggle on Friday nights,but, the CW’s struggles are not confined to Fridays. The numbers for certain programs(such as Arrow) are better,but,everything else-0.4,0.5,0.6 geez!!
I watched Last Man Standing a bunch last season. Thought it was a cute old-fashioned sitcom. I assumed I’d be watching it this season too. But I turned on the premiere a few weeks back to find both an extremely jarring character change (the eldest daughter) and a tone-deaf political episode (because what the American viewer wants from its sitcoms when it’s inundated with election coverage is…more talk about the election). So I turned it off after five minutes and haven’t bothered to come back.
Could not agree more. Last Man Standing started pretty good last year (although it got a little worse by the end of the season). This year it became ugly and deeply unfunny. We took it off the DVR last night.
Malibu Country would do better if they got rid of Reba. What would be more interesting is if the stories reflect the reality that most Malibu residents shun ‘outsiders’, like a country club shuns those not within the circles. Hey, writers. It would be better if the so-called community ‘mixes’ with non-residents and shows the ‘breeds’ CAN mix and learn what life’s really about. I know a few very lonely residents – parents & offsprings – with mega bucks who have no ‘true’ friends. So, who’s rich? Let’s see it rub off. Tha rich have much to learn.
if ABC is smart, they move Tank to 7 PM CT, Last Man at 8 Pm and find a newer comedy to replace malibu Country right now and place it at 8:30 PM CT or they completely tweak the format of reba’s show to make it more interesting to watch. TEHN…maybe they’ll have something to build on.
Last Man Standing was entertaining last year, but this season it has devolved into a bitter, foul-tempered vehicle for cheap shots. The voting episode was strident and insulting on many levels, and the recent dodge ball episode is extremely disturbing–disrespecting family members, hurting kids on purpose–c’mon. We are shocked by bullies on the playground and in the workplace, and yet bullying is presented as humor on TV. This one is off my list.
I still like Malibu Country, however, I would love to see some deeper characterization with the characters. I mean you have two big stars this show should fly!