It’s not a very Happy Thanksgiving for Sony execs around America
today. Because the ratings agency Fitch downgraded parent Sony’s debt rating to ‘junk’ status. The reason? Weakness in its consumer electronics and TV operations because of the superiority of Apple and Samsung products. (Fellow Japanese tech giant Panasonic also was axed.) This is despite Fitching noting Sony’s “relatively stable” motion picture and music units. The downgrade sent Sony shares tumbling 4.4% in Frankfurt today. And yet Sony stock already has been trading near a 32-year low. Sony’s share price is down 40% so far this year. And this month Sony recorded its 7th straight quarterly loss.
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According to news reports, Fitch downgraded Sony by three notches to BB-minus from BBB- minus, saying meaningful recovery will be slow. The move came after Sony last week announced plans to raise 150 billion yen ($1.82 billion) through the sale of convertible bonds. However, despite Fitch’s action today, twoof the three major ratings agencies still consider Sony investment grade so institutional investors may not be too spooked.


Twinkies will be missed far more than this rotten company.
I’ve sworn by Sony products for decades. I’ve had Sony products that lasted decades!
Currently using a Sony Bravia hd tv, Sony 3D glasses and Sony Blu-Ray player. All work great.
Apple has cast a spell over consumers and now Wall Street that style = superior goods. But it doesn’t. I’ll take actual functionality over form any day, and I’d like to think that so would most intelligent consumers, but who knows.
I don’t get it. Sony rocks.
Why does this news remind me of Forrest Gump’s quote “Stupid is what stupid does”? Given the bozos running Sony I shall put my bottle of champagne into the fridge now and pop the cork once certain idiots are getting the boot,
Given my experience of Sony, both professionally in this business and as a customer of its products, I now avoid them at every opportunity and recommend others do the same. I will be popping my cork with you. Panasonic, on the other hand, has my sympathy.
Frankly, it sickens me that a company that consistently makes a good product and pushes the envelope in terms of innovation can’t compete in this world due to factors beyond their control. Sony has done a good job innovating technology and making quality products; I fully trust Sony (and Panasonic) products over virtually all other competitors. Yet because they’re more expensive, due at least in part to Japan’s refusal to completely outsource every last ounce of manufacturing, they can’t compete. Even with Sony offshoring more production than ever before, a great deal of their products are still made in Japan, by people paid a living wage who value the product and dedicate their lives to quality. Yet all that just becomes a liability in the marketplace, and that only compounds the tragedy. When one considers what Sony’s been up against in the past few years, it’s hard not to be overwhelmed: a major earthquake/tsunami/nuclear disaster, a rapidly declining Japanese economy, a brutal exchange rate that strips profit margins, and competitors utilizing labor practices that in some cases border on slavery. That Sony, Panasonic, and the other reputable Japanese companies have held up at all is astonishing. But what’s even more astonishing is the outright refusal of consumers to buy quality products, when cheaper, poorer, and sometimes immorally-manufactured alternatives exist. I desperately hope Sony can turn the ship around, but with consumers placing greater value on cost than quality, and failing to consider the conditions under which their products are made, I have a hard time maintaining that hope.
I too worked at Sony and support mr. Snorter here. The place is lousy with scared, ambitious, spiteful people, intent on bring you down. Survival seems to be there mantra. No wonder Lynton wants out!