‘Silver Linings Playbook’ Shifts To Platform Rollout

COMMENTS (14)

• As long as Indy is one of the locations next Thursday!

  Comment by Daniel — Wednesday November 14, 2012 @ 10:12pm PST  Reply to this post

• This movie was awesome and Jennifer Lawrence has an Oscar nomination locked in the bag.

  Comment by bing — Wednesday November 14, 2012 @ 10:16pm PST  Reply to this post

• Great reviews, terrible title, and a trailer that does a lousy job of selling the film. I hope Harvey doesn’t try to ride this turkey to the Oscars! The sad fact is: No one wants to see it!

  Comment by Borlaug Karlosi — Wednesday November 14, 2012 @ 10:52pm PST  Reply to this post

  • I agree- terrible title and the trailer is great either

    Comment by joe — Thursday November 15, 2012 @ 7:41am PST  Reply to this post

• So they’re switching to THE KING’S SPEECH plan. Smart. But this is still a movie about a hardbodied bipolar casualty who hooks up with a playboy-hot sex addict–from the minds of Harvey Weinstein and Davin O. Russel. Progressive.

  Comment by INterested Observer — Thursday November 15, 2012 @ 12:36am PST  Reply to this post

• Borlaug you will come to rue your words. “Silver Linings Playbook” will be this year’s “Little Miss Sunshine” and will get a guarantee Oscar nom for the wonderfully talented Jennifer Lawrence (and quite possbily Brad Cooper, too!) Its source material — a nifty, quick-read book — was impeccably written and the script adaption by David Russell is a solid read. So many movies/stories try to re-create the madness and agita of whacked-out families. But when the protagonist is a certifiable head/nutcase from the get-go, that really frees up the story to explore other rich dimensions. I think this movie will not only surprise you, Borlaug, but the Box Office and Oscar seers as well. Call it a hunch.

  Comment by bobby the saint — Thursday November 15, 2012 @ 1:39am PST  Reply to this post

• i really can’t wait to see this! but in my country i have to wait until january

  Comment by Marie — Thursday November 15, 2012 @ 4:38am PST  Reply to this post

• I can’t wait for Silver Linings Playbook!….please let one of the areas showing the film be in South Jersey. If not, I’ll gladly make an hour and 15 minute drive to Philly to see the film.

  Comment by Z. — Thursday November 15, 2012 @ 4:49am PST  Reply to this post

• Re: Borlung’s post: 1) great reviews because movie is great. 2) title is same as the book. 3. Trailer. Entitled to your opinion but trailers are irrelevant. It’s all about TV for those who don’t know or understand the business. 4. Very clever use of the word turkey as we approach Thanksgiving. Very gifted commentary on your part. 5. How do you know no one wants to see it?

  Comment by Berta — Thursday November 15, 2012 @ 5:28am PST  Reply to this post

• Because it worked so well for Perks of Being a Wallflower.
  Both of them look like great movies (I’ve only seen Perks), and both of them were platformed to death.
  There goes Harvey Weinstein’s third (hundredth?) straight Oscar and my Hollywood Stock Exchange :/.

  Comment by Really?! — Thursday November 15, 2012 @ 5:31am PST  Reply to this post

• Loved this movie!

  Comment by TorJ — Thursday November 15, 2012 @ 6:22am PST  Reply to this post

• Smarter strategy

  Comment by Anonymous — Thursday November 15, 2012 @ 9:11am PST  Reply to this post

• I want to see it Borlaug!

  Comment by Aimee — Thursday November 15, 2012 @ 10:17am PST  Reply to this post

• Not a fan of the whole platform strategy. The film has received excellent reviews. Maybe the feeling is that there are too many films opening and they don’t want the film to get lost in the shuffle. But you can also platform a film into oblivion.

  Comment by Winston — Friday November 16, 2012 @ 1:51am PST  Reply to this post