For the ninth consecutive in-season week, NBC topped the adults 18-49 demographic in every half hour of Monday’s primetime, with The Voice (3.7/9) the night’s No. 1 show in the demo. The Monday streak is NBC’s longest run at the top since Nielsen started its people meter sample back in 1987. However, the singing competition series continued its downward trend, falling 16% from last week to a season low for the night. It’s lead-out, Revolution (2.6/7), tied last week’s season low. Over on ABC, Dancing With The Stars (2.3/6) was up 10% from last week and Castle (2.0/5) was up 5%. DWTS was the most-watched show of the night with 14.1 million total viewers; ABC won the night in total viewers with 12.9 million, while NBC was second with 9.4 million.
Because of local NFL pre-emption in San Francisco, fast nationals for the first part of CBS’ Monday primetime may be inflated. How I Met Your Mother (3.0/8) was even with last week. Two and A Half Men (2.1/5) was a repeat, filling in the slot formerly occupied by the now cancelled Parrtners. Men was followed by 2 Broke Girls (3.4/8), which was up 6% from last week, and Mike & Molly (2.9/7), which slipped 3% from last week. Coming in at 10 PM, Hawaii Five-O (2.2./6) was up 5%, from a flat last week. Fox’s Bones (2.0/5) and The Mob Doctor (0.9/2) were both up from their November 12 shows, 5% and 13%, respectively. On the CW, 90210 (0.4/1) and Gossip Girl (0.3/1) were both down from last week.
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Wow that is quite a low for NBC’s The Voice which is normally in the mid 4 range. On the opposite end, that 10% hike for DWTS is quite a bump for them and the total audience (+14 million) is dominant as always. Nice uptick for FOX and The Mob Doctor even if a 0.9 and +2 million viewers is hardly getting enough viewers to register on the either the demo or total viewer scales. CBS is in really sick shape if those sitcom numbers are the football inflated ratings for the night. GEEZ! And I thought their Sunday night ratings looked pititful…
1) Don’t care what the ratings portend, a fall edition of “The Voice” was a big mistake on NBC’s part and will have an adverse effect on the spring edition.
2) NBC’s success this fall is neither a turnaround nor a comeback. Unlike the original turnaround in the mid-1980s, this one is built upon the overuse of ONE show with a limited shelf life. A true turnaround, such as the one that led to the rise of Must-See TV, benefits the other nights of the week as well — with OTHER programming.
CBS numbers are awful and expected to drop even more because of Football? WOW.
CBS needs a new sitcom at 8:30 and they need to move awful Hawaii 50 to Sundays or even better, cancel it.They should had never tried to remake an old show.
The turnaround in the 80′s started because of 1 show and that show was the Cosby show. That got people watching, then others followed. So I think your post is like someone making the same comment in 1984 but were talking about Cosby.
It is not a turnaround yet; it could be the beginning of a turnaround; when things spiral as bad as they have for NBC the game is to stop the bleeding. The Voice is like triage. Hopefully it can stop the bleeding and they can build on that.
I am reading Warren Littlefield’s TOP OF THE ROCK/MUST SEE TV memoir and nothing about NBC today closely resembles what I recall enjoying as a viewer and what Littlefield and Co. achieved. The Peacock is working THE VOICE as ABC once worked MILLIONAIRE. Jeff Zucker raided the castle and it is going to take patience and quality entertaining programs to really reclaim glory.