ADVISORY: No Nielsen Ratings Today

COMMENTS (9)

• Oh no!!! The most antiquated ratings system in the world won’t be up today? How will we know how to cancel shows way too soon?

  Comment by Network Exec — Thursday December 6, 2012 @ 2:02pm PST  Reply to this post

• When are we finally going to come up with some better system for ratings? You know that the only reason networks are still taking Nielsen seriously is because of the fear that a new system would give the paying advertisers a whole new playing field of negotiation (and way too much hand). Year after year, my friends and I always ask each other “does anyone actually know someone with a Nielsen box?” to which everyone always shakes their head. And we’re all people in this industry! For all we know, a lot of shows are actually doing MUCH BETTER than the ratings would suggest… I still don’t think the DVR/+7 or online viewing habits are being properly factored in.

  Comment by TheNBCPaycock — Thursday December 6, 2012 @ 2:05pm PST  Reply to this post

  • The “no one knows anyone with a Nielsen box” argument is a bit like people who said the election polls were wrong because they didn’t count all the people who just don’t talk to pollsters.

    I’m not saying Nielsen is perfect, but I don’t think “Unskewed Nielsens” is going to be an improvement.

    Comment by T'Rank — Thursday December 6, 2012 @ 2:48pm PST  Reply to this post

• I hope my shows did well in the ratings.

  Comment by APA employee — Thursday December 6, 2012 @ 2:10pm PST  Reply to this post

• I know 1 other person who watches a show I like but Nielsen doesn’t count it!!! How inaccurate!!

  Comment by E. — Thursday December 6, 2012 @ 2:45pm PST  Reply to this post

• Do a quick fix.

  Used to do it all the time for Wheel of Fortune and Jeopardy..

  just make something up and everyone goes home happy.

  ~

  Coat

  Comment by Cary Coatney — Thursday December 6, 2012 @ 2:50pm PST  Reply to this post

• I would think this data would be real time and reasonably reliable in any DOCSIS 3.0 cable system…don’t the boxes report back ? You can’t prove there are any viewers but you do know what the set is tuned to…..

  Comment by Casey — Thursday December 6, 2012 @ 4:43pm PST  Reply to this post

• Nielsen is like the SAT’s. Nobody wants them, but they’re big business and nobody knows how to get rid of them.

  Comment by Brian K — Thursday December 6, 2012 @ 4:54pm PST  Reply to this post

• I actually participated in Nielsen ratings for a week in November. There was no box involved. They sent me 3 books, one for each TV, and I was supposed to write down anything I watched for more than 5 minutes. Including anything that was DVR’d.

  Comment by stellapurdy — Thursday December 6, 2012 @ 6:20pm PST  Reply to this post