Don Groves is a Deadline contributor based in Sydney.

EXCLUSIVE: Australians are fast catching the downloading habit, legally. Digital revenues for film and TV content for the first seven months of this year tallied more than $A60 million ($63.2 million) from nearly 12 million transactions, according to the first-ever survey of that sector by IHS. That represents year-on-year growth of 60% and likely means 2012 revenues will top $120 million from 24 million transactions, according to Simon Bush, CEO of the Australian Home Entertainment Distributors Association, which commissioned the research. The stats reflect VOD and EST sales logged by all major U.S. distributors and Australian independents. VOD accounted for 64% of the transactions and 54% of revenue. The survey covered about 90% of the Australian market but did not provide breakdowns of sales on individual platforms such as iTunes or Foxtel On Demand. AHEDA expects to release full year data in February.

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