Although the goals were set independently, David Zaslav says that his joint venture with Oprah Winfrey is growing fast enough that it doesn’t have to expand to 85M homes — from 80M now — to fulfill his prediction that it will break even in the second half of 2013. “The ratings growth has been fantastic,” he told investors and analysts on Day 2 of the UBS Global Media and Communications Conference. The “cherry on top,” he says, is that “we’re the home for Tyler Perry on television.” On Saturdays, OWN ranks first or second with black women, attracting more of the demo than ABC, CBS, Fox, and NBC combined.
Related: Oprah’s OWN And Tyler Perry In Deal For Scripted Series
Zaslav’s comment about OWN reflects his overall optimism about the state of his company and the programming business. He acknowledged that ad sales were slow in October. Discovery was “hurt more by the Olympics than we expected” — in part due to his decision not to schedule strong shows against the games. But since the election both volume and pricing have been “quite good.” He warns that the outlook “could change a week or two from now” if there’s no compromise in Washington to avoid the so-called fiscal cliff, although “it’s getting pretty late for [the negotiations to avoid the fiscal cliff] to have an impact” in Q4.
On other matters: Zaslav says that he’ll wait to give TV Everywhere streaming rights for his content to pay TV distributors. Cable and satellite companies aren’t offering enough, and Nielsen still doesn’t count all the people who watch shows on iPads and other mobile devices. “Until it’s measured and until we get fair value from the distributors, we’re going to stay pat,” Zaslav says. He offered little new insight into his discussions to forge an alliance with France’s TF1. “We have a huge amount of content, very little of which gets into France,” he says. With the company’s pan-European sports channel EuroSport, and the ad system that supports it, “together we’d have more scale.”


Great to see OWN showing some real success. Oprah is a talented, driven, hardworking, entrepreneurial woman who deserves all the success in the world. I really like her attitude a lot.
What’s helped OWN is that Oprah herself is far more visible on the air doing shows.
If she had had a greater presence in the beginning, things would have been a lot better sooner.
I always wonder why they air so much originally programming on Saturday nights but I guess theyre targeting older African American women who stay home? It seeems their competition is BET more than Lifetime or TLC or Bravo. Sweeties, Iyanla, Tyler Perry, it seems its turning into all black all the time – The ratings spike seems to be from having more Oprah. Next Chapter has been able to get A-list guests because of Oprah despite the lower ratings. And hopefully Oprah Show fans turn into the Where are They Now shows? But most of the schedule is reruns all day long or other DiscoveryShow reruns
It also doesnt help that in many/most areas, this is not included in basic cable packages and requires people to upsell.
Everyone take notice of Zaslav’s comments: “… Will break even in 2013.”
Wanna bet?
Only if you “cook the books”.
It will NEVER happen.
No way.
No, I believe him. Oprah is doing well. OWN is moving forward. Her shows are making more sense than many.
It breaks even only because the outrageous sub fees go up in 2013. It’s got nothing to do with ratings. Ratings are up mostly because they were so bad last year by comparison. The channel has had to go to a smaller competitive set with BET just to have a chance. It will hang on has a lower tier channel now, never rising to the level of Lifetime or Bravo.
I enjoy what you guys are up too. Such clever work and coverage!
Keep up the superb works guys I’ve added you guys to my personal blogroll.