The goal is to inspire the estimated 16M people expected to receive a tablet, smartphone, smart TV or other connected device this Christmas to make the action film starring Liam Neeson the first one they buy. Fox Home Entertainment is releasing Taken 2 in its Digital HD format today, four weeks before it’s out on DVD, Blu-ray, and VOD. That’s the longest lead time any studio has provided for the online version of one of its films. (Prometheus, the first video Fox released electronically ahead of the discs, held the record at three weeks; others have had a two-week lead.) Fox also will launch its first broadcast TV promotion for an electronic sell-through title. The company plans to hawk the film on Christmas Day NBA games on ABC and ESPN, in addition to Google, IGN, Gamefly, YouTube, and other web destinations. The film, priced at about $15, is being sold at digital stores including Amazon Instant Video, Google Play, and Apple’s iTunes Store.


Too expensive. It should not cost as much as a DVD. That’s ridiculous.
Make it so cheap it’s not worth the inconvenience of torrenting. That’s the only way this model will work.
Bad move Fox. Taken 2 is a terrible movie to start this type of promotion with. Anyone who saw it in theaters will not be interested in buying it and those that didn’t will be waiting until its available on netflix. It’s a renter not a buyer and its an awful movie. Awful.
The price of $15 would deter me from buying. I like the sound of $5 better.
$15? Seriously?
$20 is the norm right?
Regardless of the movie ( I haven’t seen this or the first one) it seems to be the right idea. Does this replace something else?