Big names joining the entertainment giant’s $36M Series C financing effort for the YouTube channel creator include Robert Downey Jr, Elisabeth Murdoch, and producer Jon Landau — as well as Greycroft Partners, GRP Partners, Jon Miller and Jimmy Yaffe’s investment company FUEL:M+C, and Daher Capital. “Our investment in Maker gives us insight into next generation video content and the ever evolving online video landscape, as well as access to new producers of content for Time Warner’s existing television, film and cable network operations,” says Time Warner Investments’ SVP and Group Managing Director Rachel Lam, who will join Maker’s board. The venture’s online stars include KassemG, Nice Peter’s “Epic Rap Battles of History,” the Shaytards, SnoopDogg’s WestFestTV, The Yogscast, The Gregory Brothers, Bad Lip Reading and Mike Tompkins. Maker says it will use the cash to accelerate its “rapid growth as a global platform for online programming while continuing to build brand and partner relationships.” Co-founder and CEO Danny Zappin says his venture “recognized there was a need for a new type of studio and network that could support artists on any platform.” Maker, which was founded in 2009, recently built a 40,000-square-foot production campus in Culver City that includes sound stages, production offices, prop and wardrobe areas, editing bays, and recording booths. In October, Maker became YouTube’s top independent network, passing Machinima. The new $36M round of funding also gives it bragging rights: It’s $1M more than Machinima raised in May, with help from Google.


Okay, look, okay, wow. My puny little analogue brain is still trying to wrap itself around this digital world that has appeared suddenly in the last 20 years. There is actually serious money going into productions for the YouTube channels? I’m still wiping the sleep out of my eyes, sorry. Hellooooo. Can anyone help me? I need to hire a pre-teen to help me navigate this stuff… so lost. oh god… I think I’m drowning….. gulp….
Suddenly and 20 years are two very different calculations of time. That is 1/4 the average human life span. Lesson learned on failing paying attention to a younger generation’s habits?
habits? pre-teens?? ummm it’s all because of the progress technology has allowed you schmucks. get with it.
The tide is turning folks. All you gate keepers at the Studios and Networks get ready to change how you operate. Starting now, the subjective nature of your decisions will have to take a backseat to a more objective approach (the current ratings should be proof of this by the way). If content if king, audience is God. That’s a big reason why so much money is pouring into this area. This is where the younger generations are consuming/discovering their content. In no way I’m I saying traditional Media companies will be no more…they are just going to have to move with the inevitable shift. I’m ready…I wondering if they are.
There is big money in anything that gets many eyeballs. Ie winning NASCARs get sponsors because they are looked at.
But past all the little grabby hands of people wanting to be “the first to strike gold in YouTube,” all you need to take away is: just as we have content at 90min, 60min, 30min and w Adult Swim, 10min, audiences now accept content of any length. Even 10seconds.
Once we accept that, the next step is realizing it’ll then be like traditional media: quality and/or marketable will win. Just like everything else. Because Hulu, YouTube, NBC, HBO, Netflix etc will all be on the same playing field very soon. Technically your cable enters your living room via “Internet” as is, right?
great post. the internet is merely a method of delivery and maker, big frame, even google-funded you tube networks are all one giant MSO
-RnsW