The deal will make Bounce TV a multicast channel on seven Univision-owned stations in markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. When complete, Bounce will reach 86% of African American TV households — its target audience — up from 80%. It also will be in all top 10 markets and 24 of the top 25 for African Americans. The companies didn’t disclose terms of the agreement. Univision Television Group President Kevin Cuddihy says that the collaboration will “create a powerful one-two combination for viewers and advertisers.” Martin Luther King III and Ambassador Andrew Young helped to create Bounce.
By DAVID LIEBERMAN, Financial Editor | Monday December 10, 2012 @ 10:08am ESTTags: Bounce TV, Univision
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