Los Angeles – The Visual Effects Society (http://www.visualeffectssociety.com/), the sole honorary organization representing artists and technologists in visual effects worldwide, announced today that it has renewed its contract with Executive Director Eric Roth, extending it until December 2018. Under Roth’s leadership as Executive Director beginning in 2004, the Society has more than tripled its size – from 900 members to more than 2,700 members worldwide in twenty-eight countries. Roth’s efforts have also led to the formation of VES Sections in the San Francisco Bay Area, greater New York area, Vancouver, Montreal, London, Australia and New Zealand. He has presided over the VES during a time of tremendous change in the entertainment industry, which relies now more than ever on the use of visual effects to make stories come alive and generate returns at the box office.
Get Deadline news and alerts FREE to your inbox...
Eric Roth perfectly represents the Visual Effects Society.
You’re right. He does perfectly represent VES. That’s not particularly a good thing.
When I think of the present day VES, I think of an organization that is keenly focused on fund raising, selling tickets to events, growing the membership rolls and the press profile of the organization, and lobbying for a job killing VFX union, to motivate the studios to outsource my job to Asia even faster. It used to aspire to be an ASC-like honorary society for the VFX practitioner. Now it is an big revenue-generating machine with a smiling face. Being a member is about as much of an honor as being a member of a Justin Bieber fan page on Facebook. It is not really a change for the better, IMHO.