They’ll have twice the maximum space of the current fourth-generation iPads, but they’re not for bargain hunters: The Wi-Fi-only model of the new 128GB iPad will carry a suggested retail price of $799, while the ones that also handle cellular connections will go for $929. They’ll be available next Tuesday at Apple‘s online and bricks-and-mortar outlets. The company’s targeting businesses that need extra storage to handle memory-intensive applications and files including 3D CAD, X-rays, film and music editing, and blueprints. The additional memory means that “enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs,” Apple SVP Worldwide Marketing Philip Schiller says. Apple’s unusual decision to upgrade the iPad midway though its life cycle has led to some speculation that the company will wait longer than expected to introduce a fifth-generation iPad. The current model was unveiled in October. But investors appear to like the move: Apple shares — which are down nearly 35% since mid-September — are up 1.2% in early trading while the overall market is flat.


Meh. Where’s my 400gb iPod?
I had a feeling Apple had made an announcement. A sound woke me up this morning that sounded like a collective yawn.
Apple leads the way. To greatness.
Android is for hipsters who enjoy their tech products ironically, the same way they enjoy their Pabst Blue Ribbon.
How about removable storage so the GBs don’t matter? I’ll be sticking with android, thanks.
how to milk a sheep?
That’s funny, because every hipster I see has an apple product on hand: an iPod to listen to their indie rock, a MacBook to work on their art history paper, an iPad to work on their online blogs, and an iPhone to instagram how amazing their pepperwood infused white oolong tea is by posting 12MP photos and degrading them using the 1979 filter to make it look artsy.
Funny they announce this a little over a week before Microsoft’s 128gb Surface Pro which bests the iPad by having external memory options, a USB 3.0 port and a full version of Windows. Apple knows they haven’t eveolved enough and Microsoft is starting to take back their marketshare.
That 128GB Surface Pro tops out at 83GB of available memory while the 64 GB model only has 23GB of user memory. I don’t think Apple is too worried if MS is THAT stupid.
Apple maybe too late to capture lost program and music sales. They may have a chance if it replaces the 64 GB Ipad with no cost increase. It stands to lose hundreds of millions of dollars in sales and program buyers, not even mentioning music and video sales…