CBS‘ daytime lineup will return intact next season. The network has renewed soap The Bold And The Beautiful, talk show The Talk and game shows The Price Is Right and Let’s Make A Deal. They join top-rated daytime drama The Young And The Restless, which has a multi-year pickup. “Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership,” said CBS Entertainment president Nina Tassler.
Just renewed The Bold And The Beautiful, The Talk, The Price Is Right and Let’s Make A Deal have all posted year-to-year ratings increases. Here are the stats:
THE BOLD AND THE BEAUTIFUL, which will celebrate its 26th anniversary on March 23, is averaging 3.44 million viewers, up +6% from last season. It is also up +14% in women 25-54 (1.6/09 from 1.4/08) and +10% in women 18-49 (1.1/07 from 1.0/06). In 2011, it received its third consecutive Emmy Award for “Outstanding Daytime Drama Series.”
This season, THE TALK is averaging 2.35 million viewers, up +11% from last year, 1.0/06 in women 25-54 and 0.7/04 in women 18-49. In the week ending Jan. 13, THE TALK delivered its largest weekly audience ever while matching “The View” in women 25-54 and women 18-49 for the first time this season in a week of regularly scheduled broadcasts. In 2012, THE TALK was nominated for a Daytime Emmy Award for Outstanding Talk Show.
THE PRICE IS RIGHT, daytime television’s most-watched program, hosted by Drew Carey, recently celebrated its 40th anniversary. THE PRICE IS RIGHT 1 is averaging 4.30 million viewers, 1.2/07 in women 25-54, up +9% and 0.8/06 in women 18-49. PRICE IS RIGHT 2 is averaging 5.17 million viewers, up +1%, 1.4/09 in women 25-54, up +8% and 1.0/06 in women 18-49.
LET’S MAKE A DEAL, with host Wayne Brady will return for season five. LET’S MAKE A DEAL 1 is averaging 2.53 million viewers, up +9%, 0.8/05 in women 25-54, up +14% and 0.6/04 in women 18-49. LET’S MAKE A DEAL 2 is averaging 2.94 million viewers, up +9%, 0.9/05 in women 25-54, up +13% and 0.7/05 in women 18-49, up +17%.
THE YOUNG AND THE RESTLESS, which has been the #1 daytime drama for more than 24 years and more than 1,255 consecutive weeks, will celebrate 40 years on the air on Tuesday, March 26. It is averaging 4.74 million viewers, 2.1/13 in women 25-54 and 1.4/09 in women 18-49.
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