Some family members of victims of the Aurora, Colorado movie theater shooting are outraged over an invitation they received from Cinemark to attend “a special evening of remembrance” and a movie in the theater where their loved ones were killed. The letter, published today in the Denver Post, is signed by eight relatives of victims who say they are particularly upset that the invitation was sent during the holidays. A portion of the letter follows below:
To the Management of Cinemark USA, Inc.:
During the holiday we didn’t think anyone or anything could make our grief worse but you, Cinemark, have managed to do just that by sending us an invitation two days after Christmas inviting us to attend the re-opening of your theater in Aurora where our loved ones were massacred.Thanks for making what is a very difficult holiday season that much more difficult. Timing is everything and yours is awful.
You (Cinemark) has shown, and continues to show, ZERO compassion to the families of the victims whose loved ones were killed in their theater. You, Cinemark, have never once reached out to the families to offer condolences.
This disgusting offer that you’d “like to invite you and a guest to a special evening of remembrance on Thursday, January 17 at 5 PM” followed by the showing of a movie and then telling us to be sure “to reserve our tickets” is wholly offensive to the memory of our loved ones.
The letter also says Cinemark has refused to meet with victims’ families one-on-one with no lawyers involved.
Cinemark announced early last month that the former Century 16, now the Century Theater XD, would reopen on January 17, 2013. A majority of residents polled by the city of Aurora said the theater should be reopened, but some victims’ families told local media they did not think it should reopen.
12 people died and 58 were wounded when James Holmes allegedly opened fire July 20th during a midnight screening of The Dark Knight Rises. A preliminary hearing in the case is scheduled to get underway on Monday.


Yep–that’s tacky to say the least.
Pretty sick.
Maybe Cinemark would’ve “reached out to the families to offer condolences” had some of those families decided not to SUE Cinemark because some deranged psycho chose that location to kill people!
My heart goes out to all involved and it is my belief as well that this letter was ill-timed and inappropriate, but I also feel that the lawsuits filed against the theater by the very families writing this response are reprehensible, wrong and a clear example of what is wrong with society today.
er, long before the victims ever filed a single lawsuit CINEMARK never ONCE showed any compasion or condolences to the victims – unlike the producers and cast of THE DARK KNIGHT RISES who were THE FIRST to offer condolences.
According to deadline cinemark issued condolences, donated to victim funds etc, same as the film company, producers and cast etc. Though I would rather get a condolence from Christian Bale than a random faceless company for sure…but you do have to be fair… And we all know everyone sues for everything, it was inevitable. There is no way to get compensation from an individual. hence the lawsuit for sandy hook already. Everyone blames everyone but the individual.
Are these the same families that lawyered up? Although, I wonder if the incredibly offensive “reserve your tickets now” has been taken out of context to make it sound doubly offensive.
I don’t think it should reopen, to me it would be hard to watch a movie in the same theater where there was a shooting.
I hate to say this, but if they re-open after a certain decent interval, that theater is sure to become popular among kids because of the tragedy that occurred there. I dare you to sit in the dark in the Death Theater, that kind of thing. They can make $$$ without ever acknowledging that’s what’s going on.
I understand this is a tragic story and it’s difficult for those involved, especially the families, but I don’t see how this is so offensive to the memory of the victims. People grieve differently and it’s not crazy that a family member would want to be present at this event and that the theater would send out an invitation like this. So what if it’s not long after Christmas.
I can’t speak to the theater’s refusal to meet with individuals one-on-one, so I’m not commenting on that.
A rememberance service at the theatre is one thing. But then to stay and watch a movie? WTF? I’d love to know what movie Cinemark are planning to screen at this special event. What movie do they think will help take the relatives’ minds off their grief?
A “special evening of remembrance?” Tacky doesn’t begin to describe how appalling the invite is…will any loved one ever go to a theater again without the horrible memory of their family member or friend being gunned down? I understand the company’s need to re-open, but why such a show about it? How about a soft opening with a few ads? And if a memorial evening is so necessary, it could have been handled with some grace.
What’s a gracefull way? They could ignore that anything happened and not invited the families or they could through an Aurora Shooting Bananza with free smoke bombs for the kiddos and a shooting range for the moms and dads! Seems to me they are handling it gracefully. A memorial and an invite to those most deeply affected by the tragedy. Tacky would be asking Christian Bale, Anne Hathaway, and Tom Hardy to attend and walk the red carpet with E! covering all the celebrity excitement.
Grace would be reaching out the victims or their representatives in a personal way. Grace would offering a meeting of some sort in advance of the public theater opening. From other stories on the subject I understand that Cinemark worked with a victims assistance group, but in any case, a mailed invite without some advance context is in bad taste.
This was a tough call and honestly I do not think the executives at Cinemark in any way meant disrespect and insensitivity what so ever. If they had not had made a sincere out reach to the families they would have been accused of ignoring them, that they did, they are being vilified by some. The property has been closed for months, extensive renovations in place, and to offer a classy reopening, “a remembrance” was showing compassion to the community in light of the tragedy. I am sure some of these families want to blame the theatre for what happened because they still grieve. But honestly their intentions were certainly respectful.
Cinemark had few choices. #1: Reopen the theater to try to continue making money and not say anything to anybody about it and wait for the backlash. #2: Bulldoze the theater to the ground and rebuild elsewhere or #3: Reopen the theater, acknowledge the tragedy by making a statement/holding a remembrance ceremony to blunt the backlash and try to continue making money. The “free movie” part is what should have been left out. Lifetime passes would be inappropriate, but one free movie is just goofy.
it is a movie theater… it would be a bit like a remembrance at a bowling alley without bowling or burgers at a burger joint isn’t it? I think it fits…
The only way that this couldn’t have been tacky would have been if this event included a showing of Bowling For Columbine as a big-ticket benefit for victims of the Aurora and Sandy Hook shootings.
I’d still reserve comment until the Cinemark letter is shown in it’s entirety.
It would have taken marketing geniuses to pull off something NO ONE could find an issue with. It’s also a given that not ALL info is known on how Cinemark and the families have interacted.
I feel for the families. The holidays are when you miss family most. Cinemark SHOULD have waited longer to re-open, but I think they SHOULD re-open.
A charity event to honor the victims would be appropriate. Showing a movie???? What could they POSSIBLE run that makes sense — a romantic comedy? an action movie? horror???? Even a documentary on gun control doesn’t feel right.
Nobody at Cinemark realize how creeeeepy that offer was?
This is a tragedy with no precedent. Cinemark management made this offer with the best intentions and certainly did not anticipate the victims’ families being offended. It is terribly difficult to determine how to get back to normal business operations while showing honor and respect to those who lost their life or were otherwise impacted by the incident. My hope is that movie theaters across the country will implement security measures to prevent these random acts of gun violence from happening again.
What exactly is a security measure to prevent such a thing?
Corporate a$$!!!!!
What would be a better and more helpful PR move–would be for Cinemark to announce that “all tickets sold for one year will have all proceeds donated to the families and victims of this great tragedy.”
It would be a win-win. Families and people would feel good about supporting that theater, and specifically that movie room. It would put a good purpose behind it and usher in good vibes. Money would be raised and people would feel good about seeing a movie there. I would if I knew the money was going to help someone!!!!
Just one idea. Invite the families, announce the initiative publicly, and THEN provide them with a free family movie and a voucher for the concessions IF they so choosed to stay after the announcement and dedication of the room. Nice, classy, helpful,and feel good. (However, families should register prior to assure them priority seeting.)
Life has to go on. We have to move on. But try to learn. And, like someone stated, really, how is it the theater’s fault for random individuals choice to buy a gun and shoot people. Really, let’s sue gun makers and the city parks where people get shot, or the mall where someone got robbed. It’s sad that the society is so litigeous and wants to blame companies and basically innocent people–creating more victims. There is one to blame but the shooter and IF someone SHOULD pay–it is his mother’s estate for being negligent in locking up the gun.
well the theater is going to open again, we all knew that…..
it is an invitation -you either accept or decline,
nothing that anyone can do right now would be able to make these families heal faster or feel better sooner, they need to do that their own in there on time…. Cinemark has done nothing wrong by inviting them…… imho they would be equally horrified if they hadn’t been invited to the re opening
I think this has gone far enough, my lord it’s a theater, if you want a say in security, but your own theater, stop trying to blame others for what a crazy person done, yes it’s sad, horrid! It’s over move on now this is discussing!