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UPFRONTS 2013: The Overachievers 
UPDATE, 9:45 AM: President Obama’s second inauguration pulled in almost half the viewership that watched his 2009 swearing-in. Monday’s ceremony and celebrations drew 20.552 million viewers overall between 10 AM and 4:30 PM for a 7.1 rating, accord to Nielsen data released today. The January 20, 2009 inauguration had 37.793 million watching over almost the same time period — good for a 13.2 rating. This year’s inaugural was broadcast, in various forms, by ABC, CBS, NBC, Univision, Telemundo, AZTECA, MundoFox, PBS, Fox News Channel, CNN Headline News, Fox Business Network, MSNBC, TV One, CNN, Current TV, CNBC, CENTRIC and BET.
PREVIOUS, MONDAY PM: Barack Obama‘s second Inauguration Day was a good day for CNN but all three cable news networks saw viewership drop from his first swearing in four years ago. On new boss Jeff Zucker’s first day on the job, CNN soundly beat out its rivals in viewership and among the adult 25-54 demographic. During the 11:45 AM to 12:15 PM block when the President took the oath of office on the Capitol steps and gave his Inaugural address, CNN pulled in 3.136 million viewers with 1.107 million in the 25-54 demo, according to Nielsen fast nationals. That’s more than double the 1.316 million total viewers and 294,000 in the 25-54 that Fox News Channel got. CNN also topped MSNBC’s 2.273 million total viewers and 706,000 among adults 25-54. In primetime last night, CNN got 3.573 million total viewers with 1.266 million in adults 25-54. FNC pulled 1.666 million total viewers and 254,000 among the 25-54 between 8 and 11 PM. MSNBC had 1.365 million total viewers, with 456,000 among Adults 25-54. All of which means CNN beat FNC and MSNC combined among the key 25-53 demo.
Overall, all three news networks saw their viewership during the 11:45 AM to 12:15 PM slot drop by nearly 10 million from 2009. Those prime time numbers among the 24-54 are down significantly too for all three cable news networks from Obama’s first Inaugural four years ago. In 2009, CNN was in the top postion with FNC in second and MSNBC in third among the key demo. Final network viewership numbers are expected Wednesday but it is unlikely that they will exceed the 37.793 million who watched Obama’s first Inauguration on January 20, 2009.
With 5.08 million viewers and 1.4 rating in the 25-54 demographic, preliminary numbers show that NBC was the most watched of the three networks that aired the Inauguration ceremony and celebrations from 10 AM to 4:30 PM. Airing from 10 AM to 4:33 PM, ABC was second with an audience of 4.57 million and a 1.1 among Adults 25-54. Running its broadcast from 9:30 AM to 4:35 PM, CBS was third with 3.67 million viewers and a 1.0 rating. All three major nets saw a drop from 2009. Obama’s 2009 ceremony was the second most watched swearing in since Nielsen started tracking them in 1969. Ronald Reagan’s first Inauguration is the champ, pulling in 41.800 million viewers on January 20, 1981.
Deadline's Dominic Patten - tip him here.
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There is no good news for these numbers. They are considerably down from four years ago, and the total viewership will be less than 10% of the nation.
The disconnect with government is obvious even with the ever wonderful Barack Obama getting top billing.
Agreed. Well said. This drop here is astounding.
I’m sure some will try to compare Bush, Clinton, but those didn’t suffer a 50-60 percent drop in crowds going into their second term.
Might as well say it. Obama’s support looks to very thin this time around.
Obama had record breaking numbers in ’09 so obviously the only place to go was down. Still though the people that showed up for the 2013 inauguration were bigger than the combined attendees for Bush’s ’01 and ’05 inaugurations…so sorry to burst your bubble but Obama still has plenty of support.
You omit the fact that it was also a holiday- MLK day, with a Black President.
But poll nationwide poll numbers show an increasing number of people dissatisfied with the government.
who’s bubble?, he was just stating facts sorry the facts hurt YOUR feelings
Hey BRO, HEY BRO HEY BRO
He said: “viewers”, BREH.
“viewers” are people sitting in front of their TV. You see, these guys lift their TV up, strap their couch to the top of their car, and drive down to Washington DC to “view” the inauguration.
There’s a big difference between “ATTENDED” and “VIEWED”.
Now, if this were 1913, then sure, double “attendance” would be a really big deal.
Sadly, we have television, BRAH.
JUST FOR THE RECORD…it’s really not fair to compare Obama’s Inauguration numbers to Bush’s for two simple reasons.
1) Bush’s first Inauguration took place in the wake of the contested Florida recount — which (in my opinion) will always be the historical marker and tipping point where we started to fall apart as a nation. Simply because that was the election that showed JUST how much Americans were drawing lines in the sand, where BOTH sides had reached the tipping point of digging in ideologically, and everyone…left and right…became SO set in their ways that no one was willing to compromise anymore.
So, it was to be expected that Bush’s first Inauguration numbers would be down, since literally HALF the country was staying home and folding their arms over their chests as they let out a frumpy “Humpf! Not happy. Don’t like the guy.”
2) You also have to factor in the weather. For Bush’s second Inauguration, it was raining hard all week — including Inauguration Day — and that certainly reduced turnout numbers.
Plus, Obama’s Inaugurations were obviously going benefit by his being the first Black president and its historical implication — which was proven given that attendee numbers swelled due to an unprecedented number of African-Americans showing up.
And G’s statement that Obama still has “lots of support” just a little FYI. His current approval rating is only 51%. But you’re talking about a guy who, at his first Inauguration, was at 78%. So he’s lost a full THIRD of the country’s support in just 4 years, and now he’s clinging to a sliver just above the 50 mark. Which means we’ve basically come full circle and we’re back to a Bush vs. Gore situation, where literally HALF the country — one out of every two people — are sitting at home and folding their arms and saying “Humpf! Not happy. Don’t like the guy.”
So what. Just look at the general population of the D.C.
the most telling is Fox News. a little over 1 million. that’s a third of O’Reily (“The Factor”) receives every night, every weekdays of the year.
Boy do I agree with you here. I did not watch because I am disgusted with the leadership in this country. I think most of them have reached their “Peter Principle.” Plus I have had to increase my work in anticipation of increased taxes and cost of healthcare.
Too many people were out working their third job to watch the guy who has impoverished the USA galavant with his enablers! Who can afford cable TV anymore?
Hubby and I lunched at our favorite restaurant Monday and the flat screen TV was blaring coverage. We asked the bartender to change the channel, and he did, and nobody at the bar protested the change. The restaurant was full, and the bar was full, of black and white, Spanish and Asian diners.
Nobody likes what is going on with Bush’s replacement, we don’t have a voice anymore. We walk around in numb silence.
No one wanted to watch Chris Matthews make an ass out of himself….again.
No surprise there. Fox News, which typically demolishes CNN in ratings, couldn’t pull in viewers because its demographic had no interest in the inauguration. Which was a shame, because Fox News did a very good job of coverage, and it’s anchors didn’t embarrass themselves wetting their pants on national tv over the Obamas.
that may be true about Fox News balanced news reporting, but like me and apparently many others, we are sick and tired of the corruption in WH and not interested in watching Gaga, perform while the nation is struggling to stay alive.
We have 4tvs in this house and didn’t turn any of them on on Monday. We didn’t even watch the “post ceremonies” comments the following day.
No, but what IS surprising is CNN beat out MSNBC, which may as well have been an official branch of the Obama Reelection Campaign.
People REALLY don’t like Chris Matthews these days is what I’m taking from these numbers.
i disagree. i consider myself center right. although i do watch Fox News, my major news source is BBC, RT, CSPAN and CNN. however, i did not watch the inauguration as i don’t consider this as a news worthy program. also, ESPN had NBA on. finally, to be very honest, President Obama’s first term was UN-spectacular at best i just am not interested to watch another presidential promo.
That’s it, they’re gonna cancel the series!
We can only HOPE and CHANGE the channel.
-RnsW
Love the dismissive tone from the losing side. Right-wing tears are so sweet. If Romney was being inaugurated they’d be peeing their pants. But he isn’t, so they’re not.
Lots of people have cut the cable cord since 2009. Lots of people watched on the Web, where views aren’t quantified outside of YouTube. Fox News viewers aren’t interested in the inauguration at all (unless it was a Republican, which won’t happen again for a generation at least, haha). Why watch the man who kicked their asses last November? So nice try trying to equate loss of viewers to a supposedly flagging interest in Obama.
The real news here is that CNN beat Fox News for once.
I would hardly consider a 51/49 election result “kicking their asses”, dude. Maybe all your fellow lefties were watching NPR using their EBT cards to take cash out at the strip clubs.
It’s incredible that for virtually every other “news” event, FNC blows away the crap on CNN and MSDNC – excuse me – MSNBC. Or maybe they inauguration just doesn’t give everyone a “thrill up their leg” like 2008. Smaller crowds, less balls, bigger government and deficits.
Yep, not much new there to see I guess.
Love your post!!!
And seriously, losing over 10 million viewers to the reasons you said????? I don’t think so.
>> “Lots of people watched on the Web, where views aren’t quantified outside of YouTube.”
What the heck are you talking about? ALL websites depend on banner advertising these days, and even if its’ a site not running ads, all the same ALL websites track daily traffic and hits — that’s how they stay financially afloat. Heck, even freaking personal blogs have the option of inserting banner ads and whatnot these days, so people can make a little coin on the side.
So, yes, web viewing aside from YouTube IS quantified. And for the record, in comparison to cable TV viewership, online viewership of Barry’s Inauguration wasn’t great either. In fact, the numbers simply showed — as expected — that more people are using the web and streaming media these days, but overall the number of people watching the Inauguration online was not a significant increase. It fact, it was pretty much flatlined in comparison to the last time around.
The morons won and America lost. I had more interest in mowing my lawn than watching the sycophants in the media herald Obama’s second coming. Four years later and nothing has improved. The presidency is officially unionized: You keep your job no matter how lousy your performance.
I didn’t vote for him this time or last time and I didn’t have any desire to watch the inauguration.
I, for one, have never seen such group go around claiming “landslide” support in what was only a 3 point election.
To the Obama crowds here, Clinton was re-elected with close to 60 percent. And even then, he didn’t claim a “landslide” victory. The logic of some of these Obama voters really astounds me.
Correction. Clinton NEVER won a majority of the vote either election, much less 60 percent. Sorry.
He did win a “mandate” in 1996.
Watched on line both times. Switched to C-SPAN this time because the talking heads were annoying. Just show us history, don’t talk over it.
I hate all the lip-syncing.
It was a 51/47.
So that’s why my leg stopped twitching.
I agree Fox News fair and balanced may have done an excellent job in it’s coverage, verse Chris Matthews, “thrill up his leg” but I am sick and disgusted with the current administration, let them have their glorious moments with Gaga, and Beyonce, while the rest of America suffers at the hands of this tyrannical government, I couldn’t stand to watch a minuet of it.
The only thing that surprises me here is that anybody watched it.
I was going to watch it but I had to wash my socks, and well some things take priority!!!
1. rerun of four years ago and we hate reruns.
2. actual legal swearing in was the day before.
3. last year’s elections caused political fatigue on the part of the public.
4. Th President downplayed the ceremony himself by reducing the number of inaugeral balls from ten to two.
5. Public wants to see work not ceremony and sent that message.
6, People got to work in this economy and not be watching TV.
mega ditto!!
Viewership down 50%. Makes you wonder how he got reelected.
A second inauguration really makes no sense at all. Why does a president, if sworn in once, have to be sworn in again if re-elected? This is a total waste of time, money, and effort. Have one inauguration when an new president is elected, and that is it.
DK
A President and Vice President are sworn-in for one four year term at a time. At the same time, plans for the inauguration are started about three months before the election. At that time, it wasn’t clear who was going to win the election. Translation, it is only fair to plan and hold a formal inauguration ceremony even if the President is reelected. He has to retake the oath to mark the start of the second term anyway. Other than that, the President or President-elect can request a change in plans. In this case, Obama could have decided to hold the ceremony in the East room of the White House or maybe in the house chamber.
Could not agree more.
Numbers show that no one wants to watch another political convention.
Though I have to admit, I enjoyed the clip of Al Roker acting a like a girl at a Beiber concert while the President walked the parade.
President Obama’s first Inauguration was special (for obvious reasons) and a lot of people wanted to experience history in the making.
The second Inauguration was watched by fewer people because it was more “routine” and less history-making – if an presidential Inauguration could be routine.
You Tea Party people will try to whine about any damn thing at all. Enjoy the next four years.
Reading the comments, I am reminded of the South Park episode today; paraphrasing:
When we asked Obama to stop illegal immigration, we didn’t mean by making USA so bad the Mexicans no longer wanted to come here.
In our home the TV’s were off all day….It was a day of mourning for us here.
It’s ok everyone, if you missed it no big deal. You can catch the replay of the replay of people being fake anytime online I bet. YAWN….
No time to watch, I’d already promised my cat I would clean the litter box.
Of course viewership was down- who wants to watch reruns?