Chasing the tech-leaning male demographic ahead of its Super Bowl ad buy, Disney today unveiled their “Find Your Way To Oz” Google tie-in, a plugin-free, in-browser web experience linking the next advance in Google Chrome technology with the world of Oz: The Great And Powerful. Similar “Google Chrome Experiments” were built in collaboration with musicians like Arcade Fire and OK Go. The first-of-its-kind web development & film endeavor utilizes WebGL to create an interactive 3D environment without having to use additional plugins like Flash or Quicktime, allowing users to navigate scenes from Sam Raimi‘s Oz. Within the Oz web experience users can capture photos and video via webcam and see them instantly integrated into the experience using emerging WebRTC technology, and compose, save, and send audio files from within the browser using a Web Audio API — accessible tools Google execs hope the web development community will adopt in their own projects. Disney, meanwhile, will be happy to get their James Franco-Rachel Weisz-Michelle Williams fantasy adaptation in front of male eyeballs and splashed across Google Chrome leading up to the movie’s March 8 debut. The Google Chrome Oz Experiment debuts to the public on February 5 and contains a new sizzle clip from the film hidden within its interactive features.
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This article was printed from http://www.deadline.com/2013/01/disney-google-chrome-unveil-oz-themed-next-gen-web-experience/