Diane Haithman is contributing to Deadline’s TCA coverage.

Jim Kouf and David Greenwalt, executive producers of NBC‘s supernatural drama Grimm, were asked a backhanded question today at the show’s TCA panel: What would it take to make Grimm “a true breakout hit?”

“First of all, I thought it was a true breakout hit,” Greenwalt replied. “By God if we’re not a true breakout hit, we’ll become one soon.” The second part of the question was whether the producers are satisfied with the show’s 9 p.m. Friday time slot since there is a perceived TV industry curse that Friday night shows are doomed to fail.

Greenwalt said he “loves the time slot, it’s the old X-Files time slot” and said fans are managing to find the show. Added Kouf: “I don’t believe in curses so much. If they don’t watch it Friday night, they seem to watch it next Saturday.”

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The group was also asked how the show manages to stand out in the glut of supernatural TV fare, and how it plans to distinguish itself going forward. Said Greenwalt: “It’s a hybrid police procedural but has this whole ‘otherworld’ going on that givers us the ability to explain, in this odd and bizarre way, crime.” He added that in upcoming episodes the supernatural otherworld will “go to a macro level” and be tapped to explain “evil in the world, what is wrong with the entire world. We are seeking ways to explain it.”

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