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Fox‘s serial killer drama The Following has accomplished something that no other new drama this season has — to beat the Week 2 slump and build on its premiere in its second airing. Last night, the Kevin Bacon-starring series drew a 3.3/8 among adults 18-49, up 6% from the fast national for its debut (+3% from the final Live+Same Day number). Overall, The Following joins NBC’s Chicago Fire as the only new dramas to improve on their premiere demo rating this season. (Chicago Fire has done it three times, first in Week 5). In total viewers, The Following (10 million), dipped 4% from the opener. The new drama has helped reinvigorate Fox’s Monday night, boosting its lead-in, Bones (2.6/7, 9.2 million), which posted season highs for a second straight week. The veteran procedural was up 13% from last week in 18-49 to log its best demo and total viewer numbers in over a year.
Fox’s lineup was helped by the fact that CBS’ comedy block was in repeats this week vs. originals last Monday, which makes week-to-week comparisons favorable for the Fox dramas. The Following and Bones ranked as the top two programs of the night in 18-49, with Fox taking top demo honors. No.3 was ABC’s The Bachelor (2.5/7), flat with last week. After tipping the scales at 2.4 for each of its first three airings, NBC’s The Biggest Loser (2.3/6) dipped a tenth last night. New drama Deception (1.3/3) stemmed the ratings erosion, even with last week.
The CW’s The Carrie Diaries is experiencing a generational shift. Last night’s third episode posted the midseason drama’s best numbers yet in A18-34 (0.7/2, up two tenths from last week), W18-34 (1.0/3, also up .2) and female teens (1.2/4). In total viewers, Carrie Diaries was up 15% (1.5M). Yet, its A18-49 rating was flat (a soft 0.5/2). That means that many Sex And The City fans from the upper range of the 18-49 demo, who checked out the series out of nostalgia, have left, and new younger audiences of teens and young adults have joined in after discovering that The Carrie Diaries is mostly another teen soap. Speaking of teen soaps, 90210 (0.3/1 in 18-49) continues to fade, down a tenth from last week.
TV Editor Nellie Andreeva - tip her here.
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Another Flop for Josh Schwartz with Carrie Diaries
Having watched the first few episodes of The Carrie Diaries it’s pretty clear the network’s marketing department did a HORRIBLE job. It’s loosely connected to SATC, but it’s a standard teen drama and should have been marketed as such. The commercials literally gave you no sense of what the show was actually like, though, and they seemed to think the fact that it was about Carrie Bradshaw (as if teens care) was enough to get people to tune in.
The Following is such an awesome show. I jumped off the coach last night.. Cant remember the last time I was into a show that was not on cable.
Hats off to the writers. Keep it up!!
When will CW finally put 90210 out of its’ misery? The Following on Fox may actually stick around,unlike Terra Nova,Alcatraz,etc.etc. Let’s see how it does next week against new episodes of CBS comedies. Pretty good demos for The Following even though total viewers were down a bit,but,as we all know by now-advertisers only care about the all-important demo #’s. Following also doing good in same-day. We’ll see if it continues. Fact it went up in week two is a good sign for this program.
Couldn’t agree with you more on CW’s Carrie Diaries. They banked a lot of publicity and advertising into this show and it’s failing miserably in the ratings. If I’m Pedowitz, I’d start worrying about the future of this network and of his job at the same time, as he is NOT getting it done as once thought. This show just doesn’t try hard enough to lure in that specific audience and continues to alienate other demographics, which goes back to the Ostroff ways of ruining a network like this. Such an awful show.
@Jose,Don’t take this the wrong way(I mean,to each his own lifestyle),but,what exactly were you doing on top of the coach?
This show gets scarier and moves at paces even I didn’t see coming. Every week it’s something new.
The Following is great, its been awhile since I’ve been so excited by a new show. Keep up the good work on all accounts.
I just don’t see the following sticking it out in the long run, sorry. the content is very dark and not sure if middle america is prepared or ready for such content (serial killers central focus). With a bunch of new shows premiering next week and spring time around the corner..ill be very impressed (and wrong) should the following make it through it’s first season.