This is the second licensing deal the entertainment giant has cut with Netflix over the last week. In the latest one, beginning on March 30 the streaming service lands all past seasons of Cartoon Network‘s Adventure Time, Ben 10, Regular Show, and Johnny Bravo, as well as Warner Bros Animation’s Green Lantern. It also will have Adult Swim shows Robot Chicken and Aqua Teen Hunger Force, Sony Pictures Television’s The Boondocks and Warner Bros Television’s Studio 2.0′s Childrens Hospital. Subscribers have to wait a year, to January 2014, before Netflix begins its exclusive streaming run of the first two seasons of TNT’s Dallas. The companies didn’t disclose financial terms.
The addition of children’s shows to Time Warner‘s deal with Netflix may revive the debate over whether the streaming service is cutting into ratings for ad-supported kids shows on TV. That was a big concern last year when ratings dropped at Nickelodeon after many of its shows appeared on Netflix.
Here’s today’s release:
BEVERLY HILLS, Calif., Jan. 14, 2013 — Turner Broadcasting System, Inc., The Warner Bros. Television Group (WBTVG), and Netflix, Inc. (Nasdaq: NFLX) today announced licensing agreements bringing to U.S. Netflix members complete previous seasons of animated and live-action programming from Cartoon Network, Warner Bros. Animation and Adult Swim, as well as the TNT serialized drama Dallas (produced by Warner Horizon Television).
Beginning March 30, 2013, complete past seasons of such great Cartoon Network shows as Adventure Time, Ben 10, Regular Show, Johnny Bravo, Warner Bros. Animation’s Green Lantern will become available on the popular “Just for Kids” section of the world’s leading Internet TV subscription service.
At the same time, Adult Swim shows, such as Robot Chicken, Aqua Teen Hunger Force, Sony Pictures Television’s The Boondocks and the Emmy®-winning Childrens Hospital from WBTVG’s Studio 2.0, will be made available.
Coming exclusively to Netflix in January 2014 will be season one and two of the critically acclaimed Warner Horizon Television-produced TNT series Dallas.
“We are delighted that Netflix will become the exclusive over-the-top streaming subscription destination for past seasons of favorite Cartoon Network and Adult Swim titles,” said Ted Sarandos, Chief Content Officer of Netflix. “We’re also thrilled to be able to offer the latest seasons of Dallas, one of the greatest all-time guilty pleasures.”
“The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape,” said Deborah K. Bradley, senior vice president of program acquisitions for Turner Broadcasting. “We’re happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming.”
“We are thrilled to continue our great relationship with Netflix giving their subscribers access to more and more of our programming,” said Ken Werner, President, Warner Bros. Domestic Television Distribution. “This represents another evolutionary step in the TV ecosystem working with Netflix, on the SVOD platform, to improve the consumer experience while being respectful of existing business models.”