The Google-owned service wants content companies to apply for opportunities to put about 25 channels on YouTube that will charge customers as much as $5 a month, Ad Age reports today. The channels are expected to be up by mid-year with fare that could run the gamut from episodic series to libraries, live events, and advice shows. YouTube would collect about 45% of the subscription revenue; it currently takes about the same percentage of the revenue from the ads it sells. The magazine says that YouTube likely will turn to partners who have already had success on its platform — such as Machinima, Maker Studios, and Fullscreen — but is talking to others as well.

Damn. Guess I’ll have to move over to one of the other free video channels for my “exotic babe strips” videos.
So, I get to pay to watch some dude record himself in his living room? Umm… no.
good luck with that.
Funny hearing old media try to cling to a changing empire
When is someone going to call the YouTube Channels out as an epic fail? So over saturated with crap – and that’s saying something since I watch E!.
free Youtube good. paying for Youtube bad.
I cannot think of one webshow in the history of webshows that I would actually pay money to watch. can you?
No.
Show of hands, everyone who’s ever found anything on YouTube worth paying for.
Yeah, I didn’t think so.
I understand what they are doing, but this dooms Youtube to becoming just another paywall in front of content.
$5 is WAY too much for one channel. Would have to be under $1 per channel, with multiple appropriate discounted bundles available. Comedy, Games, Music, Sports, Culture etc.
I don’t really see a problem like this, it’s essentially HBO but on YouTube, they’re not forcing EVERYONE to pay, it’s voluntary.
But, HBO has quality original programming like Boardwalk Empire from award winning writers. Youtube has random untalented people filming themselves in their living rooms. Sure, it’s fun for a laugh here and there, but it’s not quality entertainment worth paying for.
So does that mean the content will be Ad free after you pay?
ask hulu plus about that logic
Paid channels will give YouTube an incentive to clean up the rampant pirated content on their site. There used to be a lot of feature films on YouTube to watch for free, but when YouTube started PPV, those free titles coincidentally disappeared. I think we’ll see that trend continue as YouTube tries to make more money. Do they expect viewers to pay for mediocre programming when clips from classic SNL and TV shows are available for free?
YouTube is an important first stop on the Internet for tweens and teens. It also teaches them how they can get content and how it’s paid for (with ads). If YouTube becomes less free, it lets them know the truth: good stuff isn’t free (as much as modern American society tries to tell us otherwise).
Coming from a cable background, it is hard to get people to buy a channel on an a la carte basis unless they have a pretty good idea of the quality and quantity of the content they will receive. That’s a high hurdle for any new programmer. If there is someone with a preexisting (i.e., already paid) library of content that is not particularly advertiser friendly, maybe this an opportunity. If it is advertiser friendly, the programmer is probably better off going the free route. It might also work for a really well defined niche that is not well represented on cable right now — something like surfing or anime or some foreign language content.
Perhaps, but that is changing. The studios behind youtube’s premium channels are growing, learning, acquiring better talent, etc. It’s only a matter of time before the amount of amazing content on youtube rivals premium television channels. Some of these premium channels are the future NBCs and MTVs of the world. They garner tens of millions of views a month, and the advertising dollars behind their content is growing. You just may see the next Boardwalk Empire pop up on a solid premium youtube channel in the next few years.
I like it. Imagine ala carte cable service. Say you only watch 5-10 channels? Why pay cable for 500 you have zero interest in. Curious to see how this plays out.
The problem here is that youtube is inextricably linked in the minds of hundreds of millions of people with the words FREE CONTENT (and not exactly top notch quality videos). How exactly are they going to rebrand themselves as providers of paid content? Just because they start charging doesn’t mean people will start paying.
I believe this is for things like Nerdist.
Piracy is going to go through the roof on this one.
I can see it now on pirate bay
Youtube_Subscription_:Author:_SxePhil:Episode xxx