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CNN’s all-day coverage of the crippled Carnival Triumph’s slow return to port may have attracted a lot of scorn from Jon Stewart and Joe Scarborough, but it pulled in a hefty number of viewers too. Focusing on the powerless cruise ship’s tug into Mobile, Ala, the cable news network saw a 43% boost in total day viewership from last Thursday. That rise to 565,000 from 395,000 also gave CNN a 54% jump in the adults 25-54 demo over the same day last week.
Related: CNN Sinks To 21-Year Primetime Ratings Low In Second Quarter
If this shift away from traditional CNN menu of international and domestic political events is part of new boss Jeff Zucker’s plan to turn to the ratings challenged CNN around, it certainly had a positive ratings effect in the short term last night. While not beating Fox News Channel in overall viewers or in primetime yesterday, CNN was No. 1 in the key demo at 10 PM and 11 PM, when the ship was finally being brought into dock. CNN garnered 400,000 viewers in 25-54 between 10 PM-midnight, compared to Fox News’ 252,000 Fox News and MSNBC’s 132,000 as they covered the cruise ship’s movement during the same time period. In primetime overall, CNN was up 30% from last week in total viewers with 1.024 million, compared to the 785,000 who watched on February 7. In the adults 25-54 demo, the network saw a spike of 74% compared to last week’s primetime, with 295,000 viewers compared to the 169,000 of February 7.
Related: CNN Hires Jeff Zucker’s Former NBC Ally As PR Chief
Still, the network’s cruise ship coverage didn’t smell like roses to everyone. “CNN has been on the case, for some reason giving this boat crisis wall-to-shit-covered-wall coverage, treating a stalled cruise ship like it’s the Shackleton expedition,” Daily Show host Stewart said last night before the Triumph had even reached dry land. On MSNBC’s Morning Joe early today, Scarborough talked about how the civil war in Syria and the Senate battle over potential Defense Secretary Chuck Hagel faded into the background. “We don’t have to worry anymore because CNN tells us that this cruise ship was the only story that mattered yesterday for 24 hours,” the co-host said.
Deadline's Dominic Patten - tip him here.
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The “Zucker Effect” has taken place already. That’s not a good thing. Bye CNN.
let bill o’reilly take the helm at cnn and their viewership would double overnight. their small present audience however as well as their agenda would evaporate and they would become successful but for some unknown reason they don’t want this. go figure…
Bill O’reilly is a jack ass. Anyone getting their information from any of the MSM network presstitutes is just ill informed.
MSM = Propaganda
I’ll bet you watch PMSNBC.
you mean BSNBC
This coming from the same class of mensa’s that get their “news” from the Comedy Channel.
Hmmmm….he would be a good fit there.
Double their ratings? So you want Bill to move to CNN just to give up two thirds of his audience?
Jerry Springer would be a be appropriate head of CNN since they have sunk to tabloid TV. Get rid of the likes of Candy Crowley and Piers Morgan, along with going back to reporting the news instead of trying to create it and I might consider watching CNN again.
Candy Crowley is a decent journalist, but I can’t understand why CNN would hire Piers Morgan. I automatically switch channels when he comes on.
The cruise ship coverage was comical and a disgrace to journalism.
The Jay Leno Show also got 17 million on its 1st day. This doesn’t mean Jeff Zucker will be successful.
Chicken Noodle News runs with the big poop scoop!!!
I have noticed that CNN is more to my liking now than it has been in years. I’m speaking of daytime.
See what happens when you actually report news.
of all cable news network, only CNN is doing hard news. both Fox and MSNBC are into talk format. case in point, on the night when N Korea detonated the “nuke”, only CNN went into breaking news from their CNN International to report from S Korea, Japan and China. Fox is still doing the Factor/Hannity playback, MSNBC the same, talking head programming. however, CNN is still lagging far behind Al Jazeera in reporting hard news. americans seem to be interested in less and less hard news and more into talking heads, listening to the voice that echo their sentiment. echo chamber theory.
The news organizations by and large have turned into fan clubs. More like sports casting.
Possibly people are escaping from reality, like going to the movies in the thirties during the depression.
Possibly there is some of that now.
I’m not even sure they know what regular news programing is any more.
jason
You don’t watch Fox and like most who complain about Fox they have never watched it. Open your mind and watch Fox, you might learn something
what you can learn is how miserable our country is , how to disrespect the president, same ol same ol…you lost get over it..you have the likes of hannity and his cronies…they are the most depressing people on tv…His America does not exist…he should be ashamed…I think his children will be fine in spite of our deficit…where were you all when Bush administration was sinking the country????not a word then about the money wasted on unnecessary wars…go home and be quiet…
Hannity is NOT a news broadcaster. He and O’Reilly are commentators. But at least they provide guests from both sides of an issue. For actual NEWS, try Bret Baier, Shep Smith, Bill Hemmer & Martha Maccallum, Megan Kelly, and Greta Van Susteren. You’ll be surprised at what you will learn.
You do realize that there is actual news being reported on FOX & MSNBC. Only really dumb people believe that commentators like Bill O’Reilly, Rachel Maddow, Joe Scarbrough & Sean Hannity are reporting news even when they themselves state that they are commenting on events, policies & politics and that the comments may even be personal beliefs.
Your comment makes you appear like a child who doesn’t know enough when to be quiet & allow the adults to speak
Disrespect the president? You mean like CNN and msnbc did during the Bush years. I love it that it is now disrespecting the office when BO is in but it’s legitimate journalism when George Bush was in office. What a load of crap.
You make a good point. Hard news objectivity will be desperately needed as we enter a very dangerous period in our national history (nukes in N. Korea, Iran, Putin dictator in Russia, China rising) but we’re not getting it; we’re getting liberal ideology from most, leftist ideology from MSNBC and conservative ideology from Fox. There is a “flight from the obvious” going on and a retreat into nonsense (such as the cruise ship mishap and Rubio’s water sipping).
Yes hard news, the Rubio water drinking scandal was a new high in journalistic integrity for CNN
Hard news? FOX had to unfold a map and show CNN producers where Benghazi is. Meanwhile, their news readers were in the White House helping Obama pack for his campaign trip to Vegas. Hard news, indeed.
Right on,…you nailed it!
Donn, you win!!Nicely done. Jeff
Jason…CNN is really doing some hard news I agree. Since Day 1 of Benghazi…CNN has been digging and digging to find the real story. They have been bustin’ their tails and CNN WILL find out what went wrong. I know they have every detail about Hillary’s whereabouts and just exactly where the President was. I’m sure CNN will have all the shocking details any day now. I’m switching over to CNN right now. OH. Wait. CNN right? Hard news? Never mind..
…Al Jazeera in reporting hard news…
Hard news my ass. Enemy propaganda is more like it.
If you don’t know the difference, than I;m very sorry for you.
Tokyo Rose was very entertaining as well. Played all the latest music too.
Now if CNN can somehow ‘ink’ a deal with Carnival Cruise Lines to breakdown everyday, CNN might just have something going for them.
Actually, now that CNN has realized that slow moving train wrecks get big ratings, they plan to go full-meta and…
…simply broadcast *themselves* broadcasting…
…there is no more slow-moving or wrecked train than CNN itself…
Max, you just might have inched past Donn!! well, just read cas127… now the leader in the clubhouse
Peddling other’s misery…the American way
We could call the ship/show, “The Cleveland Steamer Starring Paris Hilton”
If not stranded ship stories, then at least a series on how we are all going to die from an invasion from space aliens, or how the Mississippi is going to dry up because of “Global Warming”, or how New York City is sinking slowly in the mud, or how the oceans will all disappear next month.
Don’t forget the midnboggling question as to whether the meteor was caused by global warming.
That was a classic stupid question by what they call journalists. That should go down in history as one of the dumbest questions ever to be asked, a second grader would not have asked a question that stupid. But CNN will probably promote the bimbo.
“invasion from space aliens”
Actually this is hard news reportage of the Krugmanite/NYT view of just what the country needs in terms of economic stimulus…
Oh, don’t forget the Jodi Aries trial that they run all day long on their Headline News Network, how in Gods name does anyone care about this story, talk about tabloid journalism, this is the stiff of the National Inquirer, and they think people care about one crazy bimbo who killed her boyfriend. This kind of stuff goes on a million times a day in this country and they pick some crazy women to profile all day long. How are they still in business?
AS IN: “NEVER LET A CRISIS GO TO WASTE”, even i you must MANUFACTURE THE CRISIS YOURSELF! RIGHT?
CNN is the TV equivalent to an ambulance chasing lawyer and as you can see when there is breaking news that is where the people turn for it.
Now if Zucker makes it more like FOX or MSNBC they will lose that audience
nice to know that cnn is still kidding themselves…do us all a favor, go out of biz and get it over with.
ps-take msnbc with you!
I can only hope this will bring an end to the Piers Morgan era. Please go home and leave us alone.
Real news won’t be on American TV until both BBC and Al-Jazeera make inroads. The big 6 corps that own ALL the news in the US will undoubtedly block anything that goes off their right/left pseudo feud.
kind of sad that they had all day on a ship that lost power.
How about the bus taking people home that broke down did they
think about doing a all night about the bus?
CNN may want to muzzle its commentators who do stupid things like call Christopher Dorner a “superhero” and “modern day Django”, and claim that an awkward drink of water is somehow a deal killer for an election four years away. Credibility is zero.
There was a time when CNN was a decent news channel. I remember watching Wolf Blitzer reporting from a hotel in downtown Bagdad during “Shock and Awe”. Good times.
Some of that riveting commentary included gems like, ‘here come the US jets with their landing lights on’
Uhh, that’s tracer fire…
Demonizing a business to the point of ruining it just for ratings. CNN sucks, lies, and in the death rattle stage.
^Some of the people here are in denial.
Congrats CNN on your (short) win last night.
Zucker should go back to making “Airplane” and “Naked Gun” – type movies. Methinks he has reached his level of incompetence as a Network exec. We could use another silly comedy. How about a CSI parody or a Profiler mockery? Quick, before the Wayans kill the genre.
So, how hard can it be ‘coming back’ from zero?
CNN ratings dropped because of their political views, and because they argue and cut into the conversation of their guest. The very nano second a guest begins to say something contrary to the host talking point, they are cut short and the host directs the guest down the pit they have set. The Carnival deal was just simple news, and they did well. To bad they can’t allow any guest to make a point without the direction of the host. Fox does the same thing. Nobody watches MSNBC.
They just did a rerun of Piers Morgan interviewing the olympian accused of murder and last week we learned Chris Dorner was a big fan. Does Piers Morgan have anymore fans we should know about?
Does anyone see the irony of a sinking ship (CNN) devoting all day coverage to a..a… wait for it… another sinking ship. Too funny.
wolf must go
The social media herd lovin’ the crap, eh? LMAO